Analytics Cookies and Trackers

Google Analytics is the world's most widely deployed web analytics platform. Scripts track page views, sessions, user demographics, traffic sources, and conversion events. Drops cookies to identify returning visitors and attribute user journeys across sessions.

Session recording and behavioral analytics tool widely used by product and UX teams. Hotjar captures heatmaps, scroll maps, and full session replays. Sets cookies to identify returning users and records clicks, taps, and mouse movements across the page.

All-in-one CRM and marketing platform used by inbound marketing teams. HubSpot scripts load the live chat widget, track page views and form submissions, and attribute visits to marketing campaigns. Sets cookies to identify visitors across sessions and build contact profiles in HubSpot's CRM.

Meta's ad and measurement platform, widely embedded on non-Facebook websites via the Meta Pixel. Tracks page views, purchase events, and custom conversions to power retargeting campaigns on Facebook and Instagram. Uses cookies and browser fingerprinting to build audience profiles across the web.

The underlying e-commerce platform for millions of online stores. Shopify's scripts handle storefront rendering, cart state, checkout flows, and payment processing. Also loads Shop Pay analytics and attribution scripts that track orders and referral sources across the Shopify merchant network.

CDN and network security infrastructure provider used to accelerate and protect websites. Scripts include the Cloudflare Turnstile CAPTCHA widget, Web Analytics (cookieless analytics), and Bot Management signals. Core CDN functionality operates at the network level, but challenge and analytics scripts do execute in the browser.

Adobe Analytics is an enterprise web analytics platform within the Adobe Experience Cloud. Scripts collect detailed visitor behavior data including page views, click paths, custom events, and e-commerce transactions. Sets first-party cookies for visitor identification and session tracking, and can share data with Adobe's advertising products for audience activation.

Product analytics platform used by product and growth teams to understand user behavior in web and mobile applications. Mixpanel tracks custom events, user funnels, and retention cohorts using a client-side SDK. Sets a persistent cookie to identify users across sessions.

Product analytics platform used by software companies to track user behavior within web applications. Tracks events, session flows, and user journeys using a client-side SDK that sends data to Amplitude's ingestion pipeline. Sets a persistent device ID cookie to stitch sessions across visits and identify returning users.

Customer data platform and analytics router that collects behavioral events from websites and forwards them to any connected destination (analytics, CRM, ad platforms). The Segment Analytics.js library fires a single tracking call that fans out to dozens of integrations, reducing the need for multiple vendor scripts.

Email marketing and automation platform for e-commerce brands. Klaviyo scripts track page views, product interactions, and cart events to trigger automated email and SMS flows. Sets cookies to identify visitors and link on-site behavior to email campaign engagement.

LinkedIn Insight Tag is a JavaScript tracking pixel for LinkedIn's advertising and analytics platform. The tag fires on every page view to collect URL, referrer, IP address, and device data for conversion tracking, website demographics reporting, and retargeting audience building. Sets cookies to identify LinkedIn members across advertiser websites.

Product analytics and behavioral data platform used by growth and product teams. Heap automatically captures all user interactions — clicks, form submissions, page views — without requiring manual event instrumentation. Sets cookies to build retroactive user journey analysis from historical data.

User behavior analytics and website feedback platform that collects quantitative data through heatmaps and session recordings alongside qualitative data through on-site surveys. The FullStory script captures the full DOM state at each moment to enable pixel-perfect session replay.

Audience measurement company providing digital and cross-media audience analytics. comScore scripts fire on publisher pages to measure audience size, demographics, and content consumption. Data is used by publishers to demonstrate reach to advertisers and by agencies for media planning.

Mobile attribution and marketing analytics platform. AppsFlyer scripts connect web touchpoints to app installs and in-app purchases, providing a full-funnel view of campaign performance across paid, organic, and owned channels.

Shopify Pixel is Shopify's built-in event tracking system that captures customer behavior on Shopify-powered storefronts. Scripts track page views, product views, add-to-cart events, and completed purchases, forwarding event data to connected marketing channels and analytics tools. Sets first-party cookies for session tracking and customer journey attribution.

WooCommerce scripts power cart functionality, checkout flows, and product pages on WordPress stores. The platform integrates analytics, marketing pixels, and payment processing, setting cookies for session management, cart persistence, and purchase tracking.

Digital performance platform best known for its A/B testing and feature flagging product. The Optimizely script fetches experiment configurations on page load and delivers variants to users. Tracks conversion events to determine which experiences drive better outcomes.

HubSpot Forms is HubSpot's embedded lead capture form tool for collecting contact information on websites. Form scripts submit visitor data directly to HubSpot CRM, creating or updating contact records. Sets cookies to identify form submitters on return visits and pre-populate known contact fields for improved conversion rates.

Salesforce Commerce Cloud is an enterprise e-commerce platform powering online storefronts. Platform scripts manage shopping cart state, product catalog browsing, and checkout flows. Session cookies maintain cart contents and authentication state. Analytics integrations capture purchase events and browsing behavior for merchandising and personalization.

Salesforce Pardot (now Marketing Cloud Account Engagement) is a B2B marketing automation platform. The Pardot tracking pixel and JavaScript identify website visitors by company, monitor page visits and form submissions, and sync lead activity data back to Salesforce CRM for lead scoring and sales follow-up.

Application performance monitoring and error tracking platform for engineering teams. The New Relic browser agent collects real-user monitoring (RUM) data — page load times, AJAX calls, JavaScript errors — and sends it to New Relic's observability platform. Does not track user behavior for advertising or retargeting.

Qualtrics is an enterprise experience management platform for surveys, NPS measurement, and customer feedback collection. Scripts load embeddable survey widgets and page intercept triggers on websites, collecting visitor responses and behavioral context. Session and visitor identifiers are captured to link survey responses with user journey data.

Product engagement and analytics platform used by SaaS companies to understand and guide user behavior. Pendo tracks feature usage, in-app events, and NPS scores. Also delivers in-app guides, tooltips, and onboarding walkthroughs via an injected overlay script.

Ad measurement and verification platform that evaluates ad viewability, fraud, and brand suitability. The DV script runs alongside ad tags and reports impression-level data on whether ads were viewable, whether the page is brand-safe, and whether the traffic appears human.

Ad verification and brand safety platform used by publishers and advertisers. The IAS script measures viewability (whether ads were actually seen), flags invalid traffic, and monitors brand safety context. Typically fires alongside ad serving scripts to score each impression before or after it loads.

ZoomInfo is a B2B sales intelligence platform. Scripts perform reverse IP lookup on website visitors to identify company name, industry, size, and firmographic attributes. Tracks pages visited and time on site to generate buyer intent signals for B2B sales and marketing prospecting.

Enterprise CDN and security platform used by large companies to distribute assets globally and protect against DDoS and bot attacks. The mPulse script measures real-user performance (page load, resource timing) and sends metrics to Akamai's telemetry platform. Bot Manager may inject browser fingerprinting scripts to classify traffic.

Vercel is a frontend cloud platform for deploying and hosting web applications. Sites on Vercel load Vercel's CDN infrastructure and runtime scripts. Vercel Analytics tracks page views, web vitals, and visitor geography. Sets cookies for Speed Insights and visitor attribution.

Adobe Marketo Engage is a B2B marketing automation platform that tracks website visitors for lead scoring and nurturing. The Munchkin JavaScript tracker fires on every page load to capture page views, form submissions, and link clicks tied to known lead records. Sets cookies to identify returning prospects and attribute marketing touchpoints across sessions.

Adobe Target is a personalization and A/B testing platform within the Adobe Experience Cloud. Scripts evaluate visitor segments, assign users to experiment variants, and dynamically modify page content to deliver personalized experiences. Sets cookies for visitor identification, consistent variant assignment, and conversion tracking across testing activities.

Cloudflare Web Analytics is a privacy-focused web analytics service. Scripts track page views and Core Web Vitals performance metrics without setting cookies or collecting personally identifiable information. Data is aggregated at the edge and does not build individual visitor profiles.

Russia's dominant search engine and web services provider, widely used on Russian-language sites. Yandex.Metrica is a full-featured analytics suite with session recording, heatmaps, and conversion funnels. The Yandex Ads pixel enables retargeting on Yandex's ad network and sets cross-site cookies to identify users across Yandex properties.

Oracle's web presence spans AddThis (social sharing), Oracle BlueKai (DMP), Moat (viewability and attention measurement), and Eloqua (marketing automation). BlueKai injects a data collection pixel that logs behavioral signals and syncs audience segments across Oracle's data marketplace. Moat measures ad viewability and tracks scroll depth.

Twitch embedded stream players and widgets load on third-party websites to display live or recorded streams. Scripts set cookies and send events to Twitch servers to track viewer engagement, serve advertising against embedded streams, and attribute ad impressions to stream inventory.

Tag management system and first-party data platform used by enterprises to manage and deploy marketing tags. Tealium iQ serves as a tag container that conditionally fires marketing and analytics scripts based on consent and business rules. Tealium AudienceStream collects visitor events and builds real-time customer profiles.

Sitecore loads scripts on enterprise websites to handle content personalization, visitor analytics, and session tracking. Scripts collect behavioral data to drive real-time content targeting and support digital experience management workflows.

A/B testing and conversion optimization platform for enterprise e-commerce. VWO scripts fetch experiment configurations, inject page modifications for test variants, and track heatmaps, session recordings, and conversion events to determine winning experiences.

SurveyMonkey is an online survey platform used by businesses and researchers to collect structured feedback. Scripts embed survey widgets on websites or redirect users to hosted survey pages. Response data is aggregated in SurveyMonkey's platform for analysis, cross-tabulation, and export.

Audience intelligence and addressable advertising platform from Nielsen. Scripts measure digital audience demographics and validate that campaigns reach their intended audiences. Used by publishers for audience measurement and by advertisers for campaign performance reporting.

Automated WordPress.com hosting platform and parent company of brands including WooCommerce, Jetpack, and Tumblr. The Jetpack script (widely used on self-hosted WordPress sites) adds site statistics, related posts, and security features. Also loads sharing buttons and embeds that may set tracking cookies.

Enterprise digital experience analytics platform that captures every user interaction — clicks, hovers, scrolls, and form interactions — to generate journey maps and zone-based heatmaps. The ContentSquare tag injects a session recording script and sends behavioral telemetry to its analytics platform.

BigCommerce scripts deliver storefront functionality and checkout flows on hosted and headless e-commerce sites. The platform integrates analytics, marketing pixels, and payment processing, setting cookies for session management, cart persistence, and conversion tracking.

Marketing automation and email platform for B2B companies. The Marketo Munchkin script tracks every page view and form submission to build behavioral profiles for lead scoring and nurture campaign segmentation. Sets a persistent cookie to identify visitors who have previously filled out a Marketo form.

Customer data platform and analytics router that collects behavioral events from websites and forwards them to any connected destination (analytics, CRM, ad platforms). The Segment Analytics.js library fires a single tracking call that fans out to dozens of integrations, reducing the need for multiple vendor scripts.

Open-source web analytics platform that self-hosting teams use as a privacy-respecting alternative to Google Analytics. Matomo tracks page views, events, goals, and funnels. Can operate without cookies when configured for cookieless tracking, keeping all data under the site owner's control.

Prebid.js manages client-side header bidding auctions on publisher websites, collecting bids from multiple demand partners before ad serving decisions are made. Scripts coordinate auction timing, pass user identifiers to bidders, and log impression data.

Demand-side platform and audience intelligence tool used by advertisers and agencies for programmatic buying. Quantcast Measure (publisher analytics) and Quantcast Advertise (DSP) scripts fire on publisher and advertiser sites to collect audience signals and attribution data.

GoDaddy's web analytics and marketing tool embedded in hosted site pages. Scripts track page views and visitor behavior to power the GoDaddy Insights dashboard. May also load pixels for GoDaddy's email marketing and online advertising products.

Firebase is Google's mobile and web application development platform offering authentication, real-time database, cloud functions, and analytics. Web SDK scripts initialize Firebase services and may track app events via Firebase Analytics, which is powered by Google Analytics 4. Widely used in single-page apps and PWAs for backend infrastructure and usage tracking.

Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.

Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.

Present on third-party sites through Amazon Associates (affiliate tracking), Amazon Advertising pixels, and AWS-hosted assets. The Associates script fires conversion events when users arrive from Amazon affiliate links. Amazon Advertising's pixel tracks product page views and purchase events to build retargeting audiences on Amazon's ad network.

Enterprise analytics and marketing automation platform best known for Adobe Analytics and Adobe Experience Cloud. Scripts collect granular behavioral data, manage audience segments, and power A/B testing and personalization workflows. Often deployed through Adobe Launch (tag management) which can load additional third-party tags.

Enterprise CRM platform with a broad suite of marketing tools including Salesforce Marketing Cloud, Pardot (B2B automation), and Einstein Analytics. On-site scripts track form submissions, page views, and lead source attribution. Embeds personalization and live chat widgets on enterprise marketing sites.

Customer engagement platform for mobile-first marketing automation across push, email, SMS, and in-app channels. The Braze SDK tracks user events and attributes for segmentation and campaign targeting. On web, it manages push notification permissions and fires behavioral analytics events.

Open-source product analytics and session recording platform used as a privacy-friendly alternative to Mixpanel or Amplitude. PostHog tracks custom events, feature flag exposures, and user journeys. Can be self-hosted for full data ownership or used via PostHog Cloud.

ActiveCampaign is a CRM and marketing automation platform for SMBs. The site tracking script captures page views and events that trigger automated email and CRM workflows. Sets a cookie to identify contacts who have previously submitted an ActiveCampaign form.

Business video hosting platform designed for professional marketing and sales teams. The Wistia player script loads an interactive video embed with built-in analytics that track play rate, watch time, and engagement score. Wistia's email collector feature can capture leads directly within the video player.

Account-based marketing platform that identifies the companies behind website visitors using IP-to-company resolution. The Demandbase script fires on page load, resolves the visitor's IP to a firmographic profile, and triggers account-level personalization or sales alerts. Used by B2B companies to tailor site content to the visiting organization.

Amazon Attribution is a measurement and analytics solution that helps advertisers understand how non-Amazon marketing channels drive sales on Amazon. Tracking pixels and tags fire on advertiser websites to capture click and conversion events, attributing customer journeys from external ads to Amazon purchases. Sets cookies for cross-site attribution tracking.

Amazon SES (Simple Email Service) is a cloud email delivery platform used by websites for transactional and marketing email. While primarily a server-side service, its tracking pixels appear in delivered emails to measure open rates and click-through events. Beacon images load from Amazon's servers when recipients open emails to record engagement data.

Intuit provides small business financial software including QuickBooks and TurboTax. Intuit scripts appear on Intuit-hosted product pages and on partner sites via affiliate tracking pixels that attribute signups and subscriptions to referring sources.

Customer identity and access management (CIAM) platform acquired by SAP. Gigya scripts handle social login, progressive profiling, and consent collection. Stores identity data in Gigya's cloud and syncs customer profiles to CRM and marketing automation systems.

Quantum Metric is a digital intelligence platform that automatically identifies and quantifies user experience issues impacting revenue. Scripts continuously capture session data, interaction events, and technical errors to feed ML-powered anomaly detection. Used by enterprise ecommerce and financial services teams to correlate UX friction with business outcomes.

Foursquare is a location data and intelligence platform for advertising attribution and audience segmentation. Scripts collect device signals and match visits to real-world venues to build movement-based audience segments. Used to measure ad campaign effectiveness against in-store foot traffic.

Mux is a video infrastructure and streaming platform. Scripts deliver adaptive bitrate video playback and collect engagement analytics including play rate, watch time, rebuffering events, and quality metrics. Sets cookies to identify viewers and optimize streaming performance across sessions.

Framer is a website builder and design platform. Sites deployed on Framer load Framer's CDN infrastructure scripts for rendering and asset delivery. Framer Analytics tracks page views, visitor counts, and traffic sources. Sets cookies to distinguish unique visitors and measure site performance.

Kajabi is an all-in-one platform for hosting online courses, memberships, and digital products. Scripts track student engagement, lesson completions, and purchase events on creator sites. Sets cookies to manage user sessions, gate content access, and attribute enrollment conversions.

Gainsight is a customer success and product experience platform. Scripts embed in-app walkthroughs, NPS surveys, and product usage analytics within web applications. Cookies identify users and track feature engagement to measure adoption, guide onboarding, and surface targeted in-product messages.

Mobile attribution platform that measures which marketing channels and campaigns drive app installs. Adjust's web SDK fires attribution events on landing pages to connect ad clicks to downstream app activity. Sets cookies to track cross-device conversion paths.

Tableau scripts enable embedded visual analytics dashboards on internal portals and public data pages. The platform loads interactive charts and data visualizations, and may collect user interaction events such as filter changes and view selections for usage tracking.

Multi-channel marketing automation platform focused on behavioral triggers for transactional and lifecycle emails. The Customer.io snippet tracks page views and custom events that trigger automated workflows. Sets a cookie to identify returning users and link on-site behavior to contact profiles.

Marketing automation platform for email and cross-channel campaign orchestration. Iterable's web script tracks behavioral events on websites to trigger automated campaigns and update user profiles. Primarily used by e-commerce and mobile app companies for lifecycle messaging.

Heatmap, scroll map, and session recording tool used by product and UX teams to understand how visitors interact with pages. The Crazy Egg script records mouse movements, clicks, and scroll depth, then renders aggregated heatmaps in the dashboard. Also includes A/B testing capabilities that inject page variants for conversion experiments.

Mouseflow records session replays, generates heatmaps, and tracks form analytics for web optimization teams. The Mouseflow script captures all mouse movements, clicks, scrolls, and keystrokes (excluding sensitive fields) and uploads sessions to Mouseflow's cloud platform.

Semrush embeds website traffic widgets and competitive analysis badges on partner and third-party sites. Scripts may load analytics data visualizations and set tracking cookies to measure widget engagement and attribute referral traffic to the platform.

Hootsuite embeds social stream widgets and social media feeds on websites. Scripts may load social content from connected accounts and set tracking cookies to measure widget engagement. Primarily a SaaS platform for social media scheduling and analytics.

Emarsys (SAP Emarsys) is an omnichannel customer engagement and marketing automation platform. Scripts collect behavioral data including browsing patterns, product interactions, and purchase intent signals to enable real-time personalization. Cookies identify returning visitors and link on-site behavior to marketing profiles.

Kentico is a .NET-based digital experience platform combining CMS, e-commerce, and marketing automation. Scripts on sites built with Kentico handle session tracking, A/B testing, and marketing automation triggers. Cookies store visitor identifiers and support personalization features across the platform.

Zeta Global is a data-driven marketing platform that combines identity resolution, audience intelligence, and campaign automation. Scripts collect behavioral signals on publisher and advertiser sites to power email, display, and programmatic campaigns across Zeta's marketing cloud.

MoEngage scripts collect behavioral events and user session data to power personalized push notifications, in-app messages, and email campaigns. The SDK tracks page views, clicks, and custom events to build audience segments for cross-channel targeting.

Customer experience and feedback management platform (now part of Medallia). Medallia Digital Experience analytics scripts capture session data and trigger micro-surveys to collect real-time customer feedback.

Sprinklr embeds social monitoring widgets and customer engagement tools on websites. Scripts collect user interaction data, social feed content, and engagement metrics to support unified customer experience management across marketing and service channels.

Audience activation platform that enables publishers to share anonymized audience segments with advertisers without exposing individual user data. Permutive's edge computing approach processes behavioral signals in the browser without sending personal data to the cloud.

WalkMe scripts inject guided walkthroughs, tooltips, and contextual help overlays into web applications to support digital adoption. The platform tracks user interactions, task completion rates, and step-by-step engagement to measure onboarding effectiveness.

E-commerce performance optimization platform that personalizes website content and product recommendations. The Dynamic Yield script fetches personalization configurations and injects modified page elements — product carousels, banners, pricing — targeted to visitor segments. Tracks interaction events to refine recommendation models.

Video hosting and player platform used by media companies and enterprises to deliver professional video content. The Brightcove player embeds an interactive video player with built-in analytics that tracks play events, watch time, and engagement metrics. Player data is sent to Brightcove's analytics platform and can be forwarded to third-party analytics tools.

RudderStack is an open-source customer data pipeline that collects events from websites and apps and routes them to data warehouses and downstream tools. SDK scripts instrument web pages to capture page views, track calls, and identify users, forwarding events to configured destinations. Supports self-hosted and cloud-managed deployments.

Moz embeds domain authority badges and SEO metric widgets on third-party websites. Scripts load SEO data visualizations that may set tracking cookies to measure widget engagement and attribute visits back to the platform. Primarily a SaaS SEO research tool.

Ahrefs embeds SEO metric widgets including backlink and traffic data badges on partner and third-party websites. Scripts may load data visualizations that set tracking cookies to measure engagement and attribute referral traffic. Primarily a SaaS SEO toolset.

Sprout Social embeds social feed and listening widgets on partner websites. Scripts may load social content and interaction data from connected accounts, setting tracking cookies to measure engagement. Primarily a SaaS platform for social media management and analytics.

Splunk is an enterprise data analytics and security platform primarily used for backend log analysis. No direct browser-side presence on public websites; operates as server-side infrastructure for data monitoring and alerting.

Kroger Precision Marketing is Kroger's retail media network. Scripts enable advertisers to serve targeted ads and measure campaign performance using Kroger's purchase data, tracking ad impressions and conversions across digital properties.

A/B testing and personalization platform used by e-commerce and marketing teams to run conversion experiments. The AB Tasty script fetches experiment configurations on page load and injects CSS and DOM modifications to show test variants. Tracks user interactions and conversion events to determine which variants perform better.

Dun & Bradstreet scripts run on B2B websites to identify company visitors using IP-to-company matching. Collected data enriches visitor records with firmographic attributes such as company name, industry, and revenue for lead scoring and intent analysis.

UserTesting is a human insights and UX research platform. Scripts embed participant-facing usability tests, intercept surveys, and task-based studies on websites, capturing user behavior, screen recordings, and feedback to support product research and usability evaluation.

Pluralsight is a technology skills and online learning platform. Course preview widgets and content embeds may appear on partner sites, while scripts track learner engagement and content interaction to support skills assessments and course recommendations.

Notion public pages embedded on websites load via iframe or direct embed and execute Notion page rendering scripts. Scripts track page view events and load dynamic content from Notion servers; visitors accessing embedded Notion content are subject to Notion tracking practices.

Clearbit is a B2B data enrichment and intent data platform. Scripts identify anonymous website visitors by company and industry, enabling real-time lead enrichment and website personalization based on firmographic data without requiring explicit visitor identification.

Looker scripts load embedded analytics dashboards and data exploration interfaces within enterprise web portals. Scripts authenticate users against the Looker instance, render interactive charts and reports, and may track dashboard usage and query behavior within the embedded environment.

Sailthru is a cross-channel marketing automation platform for personalized email and web experiences. Scripts collect behavioral data such as page views and content interactions, delivering personalized content recommendations and targeted messaging based on individual user profiles.

Consumer data and identity resolution company. TransUnion's digital marketing services scripts collect online behavioral signals and link them to offline consumer data for audience targeting and attribution across marketing channels.

Unbounce is a landing page builder and conversion optimization platform. The Unbounce script handles page rendering and A/B test variant delivery for hosted landing pages. Also fires conversion events (form submissions, button clicks) to the Unbounce analytics dashboard.

6sense is an AI-powered B2B revenue intelligence platform. Scripts identify anonymous website visitors and match them to in-market buying accounts, providing intent signals and firmographic data to support targeted account-based marketing campaigns and sales outreach.

Qlik is a business intelligence and data analytics platform. Scripts embed interactive dashboards and data visualizations on enterprise portals and customer-facing sites. Collects user interaction data such as filter selections and navigation; sets session cookies to maintain dashboard state.

Session recording and heatmap tool used by product teams to watch how users navigate and interact with interfaces. Smartlook captures individual user sessions, tracks custom events, and generates click and movement heatmaps. Sets cookies to identify returning visitors across sessions.

Bloomreach is a digital experience platform combining AI-powered search, merchandising, and content management for ecommerce. Scripts power on-site search autocomplete and product listing page merchandising using Bloomreach's relevance engine. Behavioral signals collected during browsing are used to personalize search rankings and product recommendations.

Brandwatch is a social media intelligence and consumer research platform. It operates primarily as a SaaS tool for monitoring brand mentions and social conversations with minimal third-party site footprint. Social listening widgets may embed on dashboards, collecting aggregated social media engagement data.

Lightspeed is a cloud-based POS and e-commerce platform for retail and restaurant businesses. E-commerce sites built on Lightspeed load commerce tracking scripts that monitor purchases, cart activity, and visitor sessions for analytics and reporting.

US media company owning local TV stations and digital news properties. Gannett's digital scripts load analytics and advertising technology for their USA Today Network of news sites, including audience measurement and programmatic ad tags.

Acquia is a cloud platform for building Drupal-based digital experiences. Scripts may embed personalization, A/B testing, and analytics tools on Drupal-powered sites. They collect visitor behavior data to drive content personalization and may set cookies for audience segmentation and session tracking.

Full-stack advertising technology platform offering ad serving, DSP, and DMP capabilities, popular in European markets. The Adform tracking pixel fires conversion and audience membership events. Used by both publishers (to serve display ads) and advertisers (to track campaign performance and build retargeting segments).

Verint is a customer engagement platform offering digital engagement and workforce analytics tools. Scripts embed live chat widgets, AI-powered chatbots, and feedback survey forms on websites. They collect interaction data and conversation history, and set cookies to persist chat session state.

Siteimprove is a website quality and analytics platform used by enterprise and public sector organizations. Scripts track page views and user behavior, scan for broken links and accessibility issues, and monitor content performance across large websites.

Leadfeeder scripts track website visitors by collecting IP addresses and matching them against company records to identify which businesses are visiting. Scripts set cookies and transmit visit data to Leadfeeder servers for B2B sales intelligence and lead scoring.

JW Player is an enterprise video platform for publishers and media companies. The JWP script loads an HTML5 video player with built-in analytics that tracks play events, completion rates, and ad performance. Also supports header bidding for video ad inventory monetization.

Teachable scripts track student enrollment, course progress, video engagement, and checkout behavior on course storefronts. Data is used to measure content performance and optimize conversion funnels. Persistent cookies identify returning visitors and authenticated students.

Kaltura scripts embed video players for educational, corporate, and media content delivery. Players collect engagement analytics including view duration, completion rates, and interaction events. Data may be shared with institutional administrators for learning analytics or content performance reporting.

Convert scripts run A/B tests and multivariate experiments by modifying page content for different visitor segments. Scripts collect session data, track goal completions, and deliver personalized content variations. Designed with GDPR compliance features including consent mode integration.

Kantar Operations is a consumer insights and market research company. Scripts run on-site surveys, digital audience measurement panels, and brand lift studies to collect brand perception data, ad effectiveness metrics, and consumer behavioral insights for advertisers and publishers.

Intent data and audience building platform that identifies companies researching relevant topics online. Bombora's Company Surge data is surfaced to B2B marketers via scripts that fire on publisher sites within the Bombora data co-op, collecting behavioral signals in exchange for access to aggregated intent signals.

Metabase scripts load embedded analytics dashboards and data visualizations within applications using Metabase's embedded analytics feature. These scripts render interactive charts and query interfaces, transmitting query parameters and user interactions to a connected Metabase instance for data retrieval.

Customer data platform (CDP) used by publishers and retailers to unify first-party customer profiles. The BlueConic script captures page-level behavioral signals and merges them into persistent customer profiles. Can trigger personalization rules that alter page content or load additional experiences based on profile attributes.

Mobile attribution and deep linking platform used by apps with a web presence. The Branch.io web SDK tracks campaign clicks and attributes app installs back to the originating web touchpoint. Also enables deferred deep linking so that users who install an app after clicking a web link are routed to the correct in-app content.

Elastic provides the Elasticsearch search engine and the Elastic Stack for log analytics, application performance monitoring, and SIEM use cases. It operates primarily as developer and enterprise infrastructure without injecting scripts into third-party visitor-facing websites.

CallRail is a call tracking and conversation intelligence platform. Scripts replace published phone numbers with dynamic tracking numbers unique to each visitor session, attributing inbound calls to specific traffic sources and ad campaigns. Call data flows into CRM platforms for marketing attribution.

Connected TV advertising measurement and verification platform. iSpot.tv scripts measure the reach and effectiveness of TV and CTV ad campaigns by correlating broadcast data with web traffic and attribution signals on advertiser sites.

Subscription, paywall, and audience development platform used by media publishers. The Piano.io script manages paywall enforcement, metering logic, and subscription flows on the client side. Reads and writes cookies to track how many articles a user has consumed and whether they hold an active subscription before granting access to gated content.

Gong is a revenue intelligence platform that records and transcribes sales calls for analysis by revenue teams. It operates as internal SaaS with no scripts loading on customer-facing websites. No direct browser presence for end users.

Hightouch is a reverse ETL platform that syncs data from warehouses to downstream marketing and analytics tools. It operates entirely as backend infrastructure with no scripts running in end-user browsers or loading on customer-facing websites.

Keap (formerly Infusionsoft) scripts embed lead capture forms and track website visitor behavior. Page views, form submissions, and click events are sent to Keap's CRM to trigger automated email sequences and update contact records for segmentation.

Smartly.io scripts fire on advertiser websites to capture conversion events for paid social campaigns. Pixel data is forwarded to ad platforms including Facebook, TikTok, and Pinterest to support attribution reporting, audience segmentation, and bid optimization.

BigID is an enterprise data intelligence platform for privacy, security, and compliance management. It operates as backend SaaS with no scripts loading in end-user browsers or on customer-facing websites. No direct browser presence for site visitors.

Personalized content recommendation widget used by publishers to surface related articles and sponsored content. The Parsely script tracks content performance metrics including page views, engaged time, and social referrals. Provides editorial teams with audience insights to optimize content strategy.

Grafana Cloud is an observability platform for monitoring metrics, logs, and traces in infrastructure and applications. Grafana dashboards may be embedded within internal engineering portals, but the platform does not place tracking scripts on public-facing customer websites.

VTEX scripts power e-commerce functionality on VTEX-hosted storefronts, handling cart management, checkout flows, and order processing. Scripts also load integrated marketing pixels, analytics tracking, and personalization tools configured within the VTEX commerce platform for each store.

Session replay and product analytics platform used by SaaS and e-commerce teams. LogRocket records full user sessions including DOM snapshots, network requests, and console logs to help engineers reproduce bugs and understand user frustration. Also provides performance monitoring and feature analytics.

Lightweight, privacy-focused web analytics platform designed for GDPR compliance without cookie consent banners. Plausible tracks page views and referral sources without setting cookies or collecting personal data. All data is aggregated and not shared with third parties.

Flashtalking serves rich media and display ad creatives, collecting impression data, click tracking, and cross-channel attribution signals. Scripts load ad assets, record user interactions with ad units, and transmit performance data to Mediaocean's measurement infrastructure for campaign reporting.

StatCounter is a real-time web analytics service used primarily by small and medium websites. The tracking script records page views, referrers, search keywords, and visitor geography. Data is displayed in the StatCounter dashboard and can be used to monitor traffic trends.

Real-time content analytics platform designed for editorial teams at media and news sites. Tracks active time on page, scroll depth, concurrent visitors, and traffic sources in real time. The tracking script sends frequent pings to Chartbeat's servers to power live dashboards used by editors to monitor story performance.

Insider collects behavioral events including page views, clicks, and purchase activity to build individual visitor profiles. Scripts deliver personalized web experiences, product recommendations, and triggered push notifications based on real-time segmentation and AI-driven audience modeling.

Newsletter publishing and monetization platform. Scripts embed subscription forms and newsletter content widgets on external websites. Sets cookies to track reader identity, referral attribution, and subscription conversion events across site visits.

Site reliability and performance monitoring platform. The Pingdom Real User Monitoring (RUM) script measures actual page load times, resource timing, and error rates experienced by real visitors and reports metrics to the Pingdom dashboard.

User research and survey platform (formerly SurveyMonkey) used to collect customer feedback and NPS scores. The Momentive script embeds survey widgets and feedback polls on websites. Tracks survey completion and attribution to identify which pages or experiences prompt feedback.

Cision is a PR and earned media monitoring platform. Its scripts track press release views, measure media coverage engagement, and collect visitor interaction data including page views and referral sources. These scripts set cookies to identify returning visitors and attribute media campaign performance across sessions.

Session recording, heatmap, and conversion analytics platform for e-commerce and SaaS sites. Lucky Orange shows live visitor sessions, chat, and survey tools alongside visual heatmaps. Sets cookies to identify returning users and track session behavior.

ClickFunnels scripts manage sales funnel page behavior including form submissions, order bump displays, and upsell flows. They track conversion events, monitor funnel step completions, and set cookies to attribute purchases and identify returning visitors.

Varonis is an enterprise data security and insider threat detection platform. It monitors file activity, permissions, and user behavior within internal enterprise environments and does not embed scripts or set cookies on public-facing websites.

Yahoo DSP is Yahoo's demand-side programmatic advertising platform. Scripts serve targeted display, video, and native advertisements while collecting audience behavioral data. Retargeting pixels track visitor activity across sites to enable audience segmentation and ad frequency capping.

Acxiom is a data broker and identity resolution company. Its scripts collect browser identifiers and match website visitors to offline identity profiles for advertising audience targeting and segmentation. Acxiom sets tracking cookies and shares enriched visitor data with advertising platforms and data partners.

Leadpages is a landing page builder and lead generation platform. Its scripts render landing pages, popups, and alert bars on websites to capture visitor contact details through form submissions. Leadpages sets cookies to track conversion events, attribute leads to traffic sources, and measure campaign performance.

RELX Group is an information analytics company (LexisNexis, Elsevier). Digital scripts may appear on academic, legal, and scientific publisher sites within the RELX portfolio for analytics and subscription access management.

Session intelligence platform (now part of Contentsquare) that records individual user sessions including mouse movements, clicks, and form interactions. The ClickTale script captures page interaction data and transmits it to Contentsquare's cloud platform for analysis and replay.

Fingerprint scripts collect browser attributes, hardware signals, and network data to generate a stable visitor identifier. The identifier supports fraud prevention, bot detection, account security, and visitor analytics without relying solely on cookies or local storage.

Privacy-first web analytics platform that counts unique visitors without cookies or fingerprinting. Fathom uses a sampling-based approach to report traffic trends while keeping all visitor data anonymous. GDPR, CCPA, and PECR compliant without a consent requirement.

Fires conversion tracking pixels and serves native, display, video, and connected TV ad creatives on publisher and advertiser sites. Collects behavioral signals, browsing history, and device identifiers to build audience profiles for programmatic ad targeting across the StackAdapt DSP network.

Piwik PRO is a privacy-focused analytics platform designed for enterprises with strict data governance requirements. Scripts collect user behavior data — page views, events, and sessions — while keeping data under the customer's control via on-premise or private cloud deployments. Widely used in healthcare, finance, and public sector where GDPR compliance is critical.

Manages programmatic ad inventory, loads header bidding wrappers, and serves display ad units on premium publisher websites. Collects audience signals, browsing behavior, and device identifiers to optimize ad targeting, maximize CPMs, and distribute revenue through the Raptive publisher network.

Instapage loads scripts on post-click landing pages to handle A/B testing, conversion tracking, and form submissions. Scripts collect visitor interaction data to measure campaign performance and optimize landing page variations for advertising.

Behavioral analytics platform used by enterprise product teams to track user flows, cohort retention, and funnel performance. Kissmetrics ties behavioral events to individual users over time, enabling long-term lifecycle analysis. Sets a persistent cookie to maintain identity across sessions.

Global performance marketing company. Merkle (now Dentsu) scripts may appear as part of tag management or pixel management deployments for enterprise marketers, firing attribution and behavioral tracking tags across advertiser sites.

Ubersuggest is an SEO and keyword research tool created by Neil Patel. When embedded on websites, its scripts may render SEO audit widgets or site analysis tools, making network requests to Ubersuggest servers and potentially setting cookies to track usage sessions.

edX is an online learning platform offering courses from universities and institutions worldwide, now operated by 2U. Its scripts serve course content, video players, and interactive assessments. edX sets authentication cookies, tracks learner progress, and collects analytics on content engagement.

mParticle is an enterprise customer data platform that collects, transforms, and routes user data across marketing and analytics tools. SDK scripts capture events and user attributes from web applications and forward them in real time to connected destinations like analytics, CRM, and ad platforms.

A/B testing and personalization platform used by enterprise e-commerce and marketing teams. Kameleoon's script fetches experiment and personalization configurations and injects page modifications for targeted users. Tracks goal events to measure conversion impact of experiments.

EngageBay is an all-in-one CRM, marketing automation, and customer support platform. Scripts embed live chat widgets and contact forms, and collect behavioral data including page views, session duration, and visitor identity. Cookies track contacts across visits to power segmentation and automation workflows.

AgencyAnalytics is a reporting and dashboard platform for digital marketing agencies to consolidate client data and build performance reports. It operates as a SaaS tool with no direct script presence on third-party websites. No browser-side tracking or cookies are deployed to end-user sites.

Botify is an enterprise SEO platform for technical and content performance optimization. Scripts deployed on client sites measure page rendering performance, crawlability signals, and Core Web Vitals metrics. Cookies may be set to track session-level technical data for SEO audit and reporting purposes.

ConvertFlow is an on-site conversion optimization platform for building CTAs, quizzes, forms, and personalized funnels. Scripts embed interactive widgets, set cookies for visitor segmentation, and fire conversion events to track funnel performance across campaigns.

Moloco scripts deliver machine learning-optimized performance ads and collect attribution data on publisher and app inventory. The platform uses behavioral signals to target ads across mobile and connected TV environments, tracking impressions and conversion events.

Kochava is a mobile measurement and attribution platform for app advertisers. The web SDK fires attribution events on landing pages and links ad clicks to downstream app installs and in-app events. Also supports deep linking for web-to-app routing.

Treasure Data is an enterprise customer data platform. Scripts collect behavioral events from websites and mobile apps and route them to Treasure Data's cloud DWH for real-time audience segmentation and activation in marketing campaigns.

Arm Treasure Data is an enterprise customer data platform. Scripts collect behavioral events from website visitors including page views, interactions, and session data for customer journey analytics and audience segmentation across marketing channels.

Site feedback and user research platform that embeds exit surveys, CES questionnaires, and NPS prompts on websites. The Qualaroo nudge script triggers pop-up survey widgets based on behavioral rules such as exit intent or time on page.

Omniconvert is a CRO and customer retention platform offering A/B testing, surveys, and personalization. Scripts run split tests, collect behavioral data including page views and clicks, and set cookies to assign visitors to experiment variants and deliver personalized content.

Metadata.io is a B2B revenue marketing platform for automating paid media campaigns. Scripts track form fills, ad clicks, and account-based conversion events. Cookies associate visitor activity with advertising audiences for attribution and retargeting.

Justuno is a conversion optimization platform for e-commerce stores. Scripts display promotional popups, banners, and personalized offers, and capture visitor email addresses and SMS opt-ins. Cookies track visitor behavior, session activity, and engagement with promotional overlays.

Ontraport is a CRM and marketing automation platform for small businesses. It embeds lead capture forms on websites and tracks visitor behavior to trigger automation workflows. Cookies identify returning visitors and associate page activity with contact records.

Domo is a cloud-based business intelligence platform with data visualization and embedded analytics capabilities. Scripts for embedded dashboards may appear on enterprise portals and internal tools, tracking user interactions with chart and report components.

Email and SMS marketing automation platform focused on retail and e-commerce brands. Listrak's site script captures browse abandonment and cart events that trigger automated email and text message workflows. Sets cookies to identify returning visitors and link on-site behavior to contact profiles.

InMoment is a customer experience intelligence platform. Scripts embed survey intercepts, NPS forms, and feedback collection widgets on websites. They capture visitor sentiment data and session context, and may set cookies to prevent repeat survey displays and track feedback submission state.

Liferay is an enterprise portal and digital experience platform. Scripts on Liferay-powered sites manage page navigation, content delivery, and user session state. They may also load analytics and personalization scripts, and set session and authentication cookies required for portal functionality.

BrightEdge is an enterprise SEO and content performance platform. Scripts may be embedded on customer websites to collect page-level content and performance signals for SEO analysis. They gather data on content structure and user engagement metrics, and may set analytics cookies.

Dotdigital scripts collect behavioral data such as page views and purchase events to enable marketing automation, email personalization, and campaign segmentation. Scripts may embed lead capture forms and deliver personalized content blocks based on contact profile data.

CleverTap scripts collect user events including page views, clicks, and custom actions to build behavioral profiles for audience segmentation. Scripts enable push notification delivery, in-app message rendering, and real-time personalization based on user activity and lifecycle stage.

Maropost scripts collect behavioral data including page views, product interactions, and purchase events to power cross-channel marketing automation. Scripts enable personalized email and SMS campaign delivery and may embed dynamic content blocks based on visitor segmentation and purchase history.

Cognism scripts may be embedded on company websites to identify and enrich visitor data by matching IP addresses and behavioral signals to B2B contact records. Collected visit data is used for lead enrichment and sales prospecting within the Cognism platform.

Delighted scripts embed NPS survey popups, web intercept surveys, and customer satisfaction rating widgets on websites. Scripts determine survey eligibility based on session data, display rating prompts to qualifying visitors, and submit responses to Delighted for analysis and reporting.

Funnel.io is a marketing data aggregation platform that operates as a backend data pipeline, connecting ad platforms and analytics sources for centralized reporting. It does not embed scripts or set cookies on third-party websites during normal operation.

Dealfront is a B2B sales intelligence platform that loads scripts to perform IP-to-company matching on websites, identifying visiting organizations for sales prospecting. It collects anonymous company-level visit data without capturing individual user identities.

Ortto scripts track behavioral events on websites including page views, clicks, and form submissions. Data is used to build customer profiles and trigger personalized email, SMS, and in-app marketing campaigns. May set persistent cookies to identify returning visitors.

Sprig is an in-product research platform that collects micro-surveys and session replays within the product experience. Scripts display contextual survey prompts at targeted moments in the user journey and capture responses alongside behavioral session data for product research insights.

Lusha scripts identify anonymous website visitors and match them to B2B contact data including names, job titles, email addresses, and phone numbers. This data is used for sales prospecting and lead enrichment, transmitting visitor information to Lusha's contact intelligence platform.

Ad fraud detection and analytics platform used by publishers and advertisers to screen for invalid traffic. The Pixalate script runs integrity checks on ad impressions and visitor signals, classifying traffic as human or invalid. Generates viewability and IVT reports used in programmatic advertising audit workflows.

Fera.ai scripts display social proof elements on e-commerce sites including real-time visitor counts, recent purchase notifications, and customer review widgets. Behavioral data such as product views and purchase activity is collected to generate and display dynamic social proof signals to site visitors.

Polar Analytics scripts fire tracking pixels on e-commerce storefronts to capture behavioral events such as page views, product interactions, and purchase conversions. This data is aggregated alongside advertising platform signals to provide unified attribution and cross-channel performance reporting for store operators.

Netcore Cloud scripts track behavioral events on websites, capturing user interactions such as page views, clicks, and session activity. This data powers personalized email, SMS, push notification, and in-app messaging campaigns delivered through Netcore's AI-driven marketing automation platform.

Adverity is a marketing analytics and data integration platform that primarily aggregates performance data from advertising and marketing sources through server-side API connections. Browser-side presence on third-party websites is minimal; scripts are unlikely to load on public-facing pages.

Collibra is an enterprise data governance and intelligence platform operating as a SaaS application used by internal data teams. It does not deploy scripts on public-facing websites; any browser presence is limited to users accessing the Collibra application directly within their own environments.

Amperity scripts collect first-party behavioral data from websites, capturing user interactions and session activity for ingestion into Amperity's customer data platform. This data is used to build unified customer profiles and power personalized marketing activation across channels for enterprise brands.

Glassbox is a digital experience analytics platform offering session replay, heatmaps, and funnel analysis. Scripts capture every user interaction including clicks, form inputs, and scroll behavior to recreate complete session recordings. Used by financial services, retail, and travel companies for UX optimization and customer journey analysis.

CreatorIQ scripts embed influencer-generated content displays and fire campaign tracking pixels on brand websites. Visitor interactions with displayed content and page-level behavioral signals are captured and transmitted to CreatorIQ's platform for influencer campaign performance measurement and attribution.

Hyros scripts fire on landing pages and post-conversion pages to capture click-level ad attribution data. Scripts read URL parameters from ad click sources, assign persistent visitor identifiers, and send conversion events to Hyros servers for cross-channel attribution reporting.

AudienceProject provides Nordic publisher audience measurement and DMP services. Scripts collect behavioral signals and demographic data on publisher sites for cross-media audience research and programmatic targeting.

ActionIQ scripts collect behavioral events and user attributes from websites to build audience profiles in the ActionIQ customer data platform. Data powers real-time personalization, audience segmentation, and cross-channel campaign targeting based on captured behavioral signals.

Iconosquare is a social media analytics and management platform for Instagram, Facebook, and TikTok. It operates primarily as a SaaS application without injecting scripts into third-party websites; any browser presence is limited to authenticated sessions within the Iconosquare platform itself.

AskNicely scripts embed NPS and CSAT survey intercepts on websites and trigger feedback requests following purchases or service interactions. Scripts identify the current user, determine survey eligibility based on configured rules, and transmit survey responses to AskNicely servers.

ChurnZero scripts embedded in SaaS applications collect product usage events, feature engagement data, and session activity to compute customer health scores and churn risk indicators. Data is transmitted to ChurnZero servers to power customer success workflows and automated interventions.

Feature flagging and experimentation platform that separates feature releases from deployments. Split's SDK evaluates targeting rules in real time to determine which users see which features. Also tracks experiment metrics to measure impact of feature changes.

Blueshift scripts capture behavioral events — page views, clicks, product interactions, and purchases — associating them with user profiles. This data powers cross-channel marketing campaigns including email, SMS, push notifications, and paid retargeting.

Alchemer (formerly SurveyGizmo) embeds survey and feedback forms on websites. Scripts render survey widgets, collect respondent answers, and capture contextual metadata such as page URL and session information at the time of survey completion.

Chorus.ai, part of ZoomInfo, records and transcribes sales conversations for revenue intelligence. It operates as internal SaaS for sales and CS teams with no scripts loading on customer-facing websites. No direct browser presence for end users.

BenchmarkONE scripts embed lead capture forms on websites and track visitor behavior to trigger marketing automation workflows. Scripts record page visits, form submissions, and user identifiers, passing data to the CRM for contact scoring and follow-up sequencing.

June.so scripts track product usage events at the user and company level within B2B SaaS applications. Scripts capture feature adoption events, session activity, and user identity attributes to populate analytics dashboards measuring engagement, retention, and activation for product teams.

ChartMogul operates as a backend SaaS platform for subscription revenue analytics. It aggregates billing data from payment processors and subscription tools server-side, with no direct browser-side scripts deployed on third-party websites or storefronts.

MediaLab is a media company that acquires and operates social networking apps. Scripts appearing from MediaLab properties reflect analytics and advertising infrastructure for their portfolio of consumer apps.

Marketing attribution and media planning platform for TV and streaming advertisers. TVSquared measures the cross-screen impact of TV ad campaigns by correlating broadcast schedules with web traffic spikes. The pixel fires on brand sites to link TV ad exposures to site visits.

Creative automation platform for digital advertising. Scripts serve rich media ad creatives on publisher sites, track ad interactions, and report engagement metrics to campaign dashboards. Sets cookies for frequency capping and ad attribution.

Digital product marketplace and creator platform. Scripts manage sales funnel tracking, checkout flow rendering, and affiliate attribution on product pages. Sets cookies to track referral sources and conversion events for digital product purchases.

Personalized creative advertising platform. Scripts deliver dynamically personalized ad creatives based on audience segments and real-time data. Tracks impressions, interactions, and conversions; sets cookies for audience targeting and frequency management.

Digital advertising revenue platform for publishers and gaming sites. Scripts initialize header bidding auctions, manage ad inventory, and serve programmatic display and video ads. Sets cookies for audience segmentation, bid optimization, and frequency capping.

AI-powered product discovery and search platform for e-commerce. Scripts power site search with autocomplete, semantic ranking, and personalized product recommendations. Sets cookies to build shopper profiles based on search queries and click behavior.

Click fraud detection and prevention platform. Scripts monitor visitor behavior patterns—mouse movements, click timing, and IP reputation—to identify invalid clicks on paid ad campaigns. Sets cookies to track visitor sessions and flag suspicious traffic for ad exclusions.

Live video commerce and shoppable streaming platform. Scripts embed live shopping broadcasts and shoppable video players on retail websites. Sets cookies to track viewer engagement, product interactions, and conversion events from live video commerce sessions.

Audience analytics and research platform used by broadcasters and publishers. Scripts fire on publisher sites to collect behavioral and demographic data for audience research panels and cross-media measurement studies.

Mopinion scripts embed feedback collection widgets including survey overlays, inline forms, and satisfaction rating buttons on web pages. They trigger surveys based on user behavior such as exit intent or time on page, and transmit collected responses to the Mopinion platform.

DevCycle scripts deliver feature flag configurations and A/B test variant assignments to website visitors. They evaluate targeting rules client-side to enable or disable features for specific user segments, and report experiment exposure events for analysis.

Pixlee TurnTo scripts display user-generated content galleries, product ratings, written reviews, and Q&A modules on e-commerce product pages. They collect and moderate customer-submitted photos and reviews, and track widget interactions for social proof performance analytics.

Website feedback and user testing platform used by UX researchers. The Inspectlet script records visitor sessions including mouse movements and clicks, and can trigger on-page surveys to collect qualitative feedback alongside behavioral data.

Majestic is an SEO backlink analysis platform used by professionals to analyze link profiles and domain authority. It operates as a standalone SaaS tool and does not embed scripts or set cookies on third-party websites; it crawls external sites using its own proprietary web crawler.

Conductor scripts are placed on monitored websites to collect SEO performance data including page rankings, content metrics, and crawl behavior. The service transmits this data to Conductor's analytics platform to support rank tracking, content auditing, and organic search performance insights.

GroundTruth is a location-based advertising platform that collects GPS and location signals from mobile devices. Scripts deliver geo-targeted mobile advertisements and measure in-store visit attribution, tracking real-world consumer behavior to connect digital ad exposure to physical store visits.

Mention is a social media monitoring and listening tool. When embedded on websites, its widgets may load external scripts to display social mention feeds or brand monitoring data. These scripts can set cookies for session tracking and make network requests to Mention's servers to retrieve real-time social media mentions.

Magnolia is an enterprise content management system that serves web page content and digital experiences. Its frontend scripts may include personalization engines that track visitor behavior, set cookies for session management and content targeting, and make server requests to deliver tailored content based on user segments.

Woopra is a customer journey analytics platform that stitches together behavioral data from websites, apps, and CRM systems into unified individual user profiles. Scripts track custom events and identify returning visitors to enable longitudinal customer journey analysis.

Firework is a shoppable short-form video platform. Its embed scripts load interactive video players on e-commerce websites that enable product discovery and in-video purchasing. These scripts set cookies to track video engagement metrics, viewer interactions, and click-through behavior, transmitting viewing data to Firework's analytics servers.

Plerdy is a conversion optimization and UX analytics platform. Its scripts record visitor interactions through heatmaps, session replays, and click tracking. These scripts set cookies to identify users across sessions, capture mouse movements, scroll depth, and form interactions, then transmit behavioral data to Plerdy's servers for analysis.

IPQualityScore is a fraud detection and IP intelligence service. Its scripts analyze visitor IP addresses, device fingerprints, and behavioral signals to identify bots, proxies, and fraudulent activity. IPQualityScore collects device and network metadata to generate risk scores for real-time fraud prevention.

Gemius is a European digital audience measurement company. The Gemius script collects page view data, session information, and demographic indicators to generate audience reach and frequency reports used in media planning across Central and Eastern Europe.

Barilliance scripts track visitor behavior on e-commerce sites, including product views, cart additions, and purchase events. Scripts display personalized product recommendation widgets and trigger cart abandonment email sequences. Visitor session data and product interaction history are transmitted to Barilliance servers.

LearnDash scripts manage online course delivery on WordPress sites, handling course progression logic, quiz rendering and grading, and learner progress tracking. Scripts record lesson and module completion status, set cookies to maintain course session state, and enforce content access restrictions.

Data management platform (DMP) used by publishers and advertisers to build and activate audience segments. The Lotame Crowd Control script fires on page load to collect behavioral signals and assign users to interest-based segments. Uses a universal cookie to sync audience data across Lotame's network of publisher and advertiser partners.

Marketing automation and customer engagement platform for enterprise brands. Braze and Iterable competitor, Salesforce Marketing Cloud, Pardot competitor. Sharpspring scripts track page views and behavioral events to trigger CRM workflows and lead scoring.

Countly is an open-source product analytics platform for tracking user behavior in web and mobile applications. Scripts record sessions, custom events, crashes, and funnel steps on behalf of the product team. Data can be stored on self-hosted or Countly-managed infrastructure, making it a privacy-friendly alternative to cloud-only analytics.

Userpilot is a product growth platform for building user onboarding flows, feature adoption experiences, and NPS surveys. Scripts inject contextual UI elements — tooltips, modals, and checklists — into the host application based on user segments and lifecycle stage. Engagement data on flows and surveys feeds into a product analytics dashboard.

Wisecode provides the Histats web analytics and visit counter service. The Histats script tracks page views, visitor geography, browser type, and referral sources for website owners. Generates a visible counter widget that displays total page view counts.

Digital Data Solutions provides programmatic advertising infrastructure and data management services. Scripts collect behavioral data on publisher sites, build audience segments for ad targeting, and facilitate data-driven campaign optimization across programmatic advertising platforms.

Privacy-first web analytics that collects real-time traffic data without cookies. Clicky tracks page views, actions, and goals using a server-side approach complemented by a lightweight JavaScript tag. Provides heatmaps and individual visitor history lookup for site owners.

Clicky is a real-time web analytics platform with individual visitor tracking. The Clicky tracking script records page views, actions, and goals and provides site owners with session-level visitor data including referrers, pages visited, and screen resolutions.

Advertising technology platform for premium publishers and broadcasters. The Fjord (CommandersAct) script serves as a server-side tag management system and customer data platform, collecting first-party events and forwarding them to connected marketing destinations.

Cookieless, privacy-focused website analytics platform that tracks visitors without collecting personal data or setting cookies. Simple Analytics provides aggregate traffic data compliant with GDPR and other privacy regulations without requiring a consent banner.

Mutiny is a website personalization platform. Its scripts identify visitor companies and audience segments using IP-based lookups and cookies, then dynamically modify page content, headlines, and calls to action in real time. They collect visitor behavior data and transmit segment information to Mutiny servers for targeting analytics.

Nexxen is a connected TV and programmatic advertising platform, formerly known as Tremor Video and Unruly. Its scripts serve video ad creatives, measure viewability metrics, and collect audience data including device information and viewing behavior. These tags set tracking cookies and make bid requests to programmatic ad exchanges.

German digital audience measurement and analytics company. INFOnline (IVW) scripts fire on publisher pages to count page impressions and unique users for official German media measurement reports used by advertisers and agencies.

Collects real-time behavioral events, page views, and session data for customer journey analysis and segmentation. Enables personalized content delivery, product recommendations, and automated marketing workflows through the Bloomreach Engagement CDP (formerly Exponea).

Infusionsoft (Keap) embeds lead capture forms and tracks website visitor behavior to trigger marketing automation workflows. Scripts collect contact details, assign tags based on page visits, and sync data to CRM pipelines for follow-up sequences.

Kartra loads tracking scripts on funnels and membership sites to collect conversion attribution data and visitor behavior signals. Scripts track page views, form submissions, and purchase events to support email marketing automation and funnel analytics.

Ringier is a Swiss media and publishing company operating digital properties across Central and Eastern Europe. Scripts on Ringier publisher sites serve display advertisements, track page views and audience behavior, and set cookies for ad targeting and campaign analytics.

Wingify is the company behind VWO (Visual Website Optimizer), an A/B testing and conversion optimization platform. VWO scripts fetch experiment configurations and deliver page variants to users. Tracks conversion events to identify winning test variants.

1plusX and TripleLift collect contextual and behavioral signals on publisher websites to enrich audience profiles and deliver native advertising formats. Scripts may track page content, user interactions, and browsing patterns to enable targeted ad placement and audience segmentation.

Future plc is a UK-based media company owning technology, gaming, and lifestyle publications. Scripts on Future properties load analytics and programmatic advertising infrastructure for their portfolio of editorial sites including Tom's Guide, PC Gamer, and TechRadar.

Lytics is a customer data platform that builds real-time audience segments from behavioral and transactional data. Scripts collect user behavior signals from websites and apps, which are combined with CRM and marketing data to build predictive audience profiles. Segments are activated across ad platforms, email, and personalization tools.

OpenReplay is an open-source session replay and product analytics platform. Browser scripts record user interactions including clicks, scrolls, and form inputs to replicate browser sessions for UX debugging. Behavioral data and session recordings are stored for product analysis and optimization.

Datorama (Salesforce Marketing Cloud Intelligence) aggregates marketing data from multiple advertising and analytics platforms into unified dashboards. Primarily a SaaS reporting tool with no scripts embedded in end-user browsers; data flows through server-to-server API connections.

Visitor intelligence and customer experience platform used by mid-market and enterprise B2C companies. The Monetate (formerly Kibo Personalization) script serves personalized page content, promotional banners, and product recommendations based on visitor segment rules.

Enterprise content intelligence and analytics platform for media companies. Chartbeat competitor Piano Analytics tracks editorial content performance metrics including page views, engaged time, and audience segments.

Umami is an open-source, privacy-focused web analytics tool designed as a simple alternative to Google Analytics. Scripts collect page views and custom events without cookies or cross-site tracking. All data is self-hosted and anonymized, making it inherently GDPR-compliant.

Elevar implements and manages marketing tracking pixels on Shopify stores. Scripts build a structured data layer, capture purchase and behavioral events, and route accurate conversion data to advertising platforms including Google Ads, Meta, and TikTok for attribution.

GrowthBook is an open-source feature flagging and A/B testing platform. Its scripts assign website visitors to experiment variants using deterministic hashing, track conversion events, and report results. Scripts set cookies or use local storage to persist variant assignments across sessions for consistent experiences.

Neustar, now part of TransUnion, is an identity resolution and marketing analytics company. Its scripts place tracking pixels and cookies on websites to collect visitor behavioral data, resolve anonymous visitors to identity profiles, and enable cross-device audience targeting for advertising campaigns.

Freshpaint is a HIPAA-compliant customer data infrastructure for healthcare companies. Scripts capture user behavior events from web applications and route them to analytics, marketing, and CRM tools while enforcing patient data protection rules. Designed to let healthcare organizations use modern analytics without violating HIPAA.

Act-On is a marketing automation platform. Its scripts track website visitor behavior including page views, form submissions, and link clicks. It sets persistent cookies for lead identification and visitor recognition across sessions, enabling automated email campaigns triggered by browsing activity.

Freshsales is a CRM platform by Freshworks. Its scripts track website visitor behavior including page views, button clicks, and form interactions. It sets persistent cookies for visitor identification and lead scoring, sending browsing activity data to Freshsales servers for sales pipeline management.

CHEQ is an ad fraud prevention and go-to-market security platform. Its scripts analyze visitor behavior, device fingerprints, and network signals in real time to detect bot traffic, invalid ad clicks, and fake form submissions, blocking fraudulent interactions before they corrupt analytics data.

Audience analytics and data management platform for digital publishers. mediarithmics scripts collect behavioral signals and provide real-time audience segmentation capabilities for publishers to activate first-party data in programmatic campaigns.

Web-based audience research and online survey platform used by brands for consumer insights. The Survata script loads targeted survey invitations on publisher sites as a paywall alternative, asking visitors to complete a short survey to access gated content. Responses are delivered to brand research clients.

French audience analytics and programmatic advertising platform serving European publishers and advertisers. Weborama's scripts collect behavioral data for audience segmentation and power targeted advertising through Weborama's DMP and ad platform.

Audience data platform used for programmatic advertising. Resonate Networks scripts collect behavioral signals on publisher sites and build audience profiles combining online behavior with consumer values and motivations for campaign targeting.

Lucid Holdings operates a performance analytics platform for time-based ad campaigns and sponsorships. Scripts measure audience delivery, reach, frequency, and engagement for brand sponsorships and direct-sold advertising campaigns, providing campaign effectiveness metrics to advertisers.

Adtriba scripts fire on websites to collect marketing touchpoint data for multi-touch attribution modeling. Scripts capture pageview events, referral sources, and campaign parameters, transmitting this data to Adtriba servers to build cross-channel attribution reports for marketing teams.

Atatus loads performance monitoring scripts that track frontend JavaScript errors, page load times, and user interaction metrics. Data is collected and sent to Atatus servers for application health analysis and performance dashboards used by site operators.

Optimal Workshop embeds participant-facing UX research tasks—including card sorting, tree testing, and first-click tests—on websites. Scripts record interaction data, timing, and navigation choices to support information architecture and usability research studies.

Baremetrics is a subscription analytics platform for SaaS businesses that surfaces MRR, churn, and revenue metrics from billing providers. It operates primarily as a SaaS dashboard; some companies embed public Open Startup metrics pages directly on their own websites.

IgnitionOne (now part of Zeta Global) is a customer intelligence platform for digital marketing. Scripts track behavioral signals on advertiser sites and contribute to cross-channel audience profiles used for email, display, and search campaign targeting.

Navigational and pop-up advertising network used by browser toolbar publishers. Navegg scripts collect behavioral data in the browser to build audience profiles for targeted advertising across the Navegg publisher network in Brazilian and Latin American markets.

WhatConverts is a lead tracking and marketing attribution platform for agencies and performance marketers. Scripts capture the full journey of each lead — phone calls, form submissions, chats, and transactions — and attribute them to the originating traffic source and campaign. Lead data with attribution is stored in WhatConverts for ROI reporting.

emetriq is a German online advertising and media agency network. Scripts collect audience data on publisher sites, build behavioral profiles, and power programmatic ad targeting for advertising campaigns in German-speaking markets. Sets cookies for cross-site audience segmentation and frequency capping.

Albacross scripts identify anonymous website visitors by matching IP addresses to company records for B2B lead generation. Scripts collect page view data, session activity, and referral information to generate company-level visitor profiles for sales outreach.

Black Crow AI collects real-time behavioral signals on e-commerce store pages to build predictive models of purchase intent. Scripts monitor browsing patterns and site interactions to score visitor propensity to buy, enabling personalized content delivery and targeted marketing interventions.

Content distribution and native advertising platform used by publishers and brands to promote articles through paid social. Keywee's scripts fire on content pages to track reader engagement and attribute traffic back to paid distribution campaigns on Facebook and other social channels.

Pirsch is a privacy-focused web analytics platform that tracks page views and referrals without cookies or personal data collection. GDPR-compliant with no consent requirement. Data is stored in the EU and never shared with third parties.

Brandbassador is a brand ambassador and influencer marketing platform. Its scripts track referral link clicks and ambassador-driven conversions on websites, setting cookies to attribute purchases to specific ambassadors and making requests to Brandbassador servers for campaign reporting.

DTS is a digital media and advertising insights platform. Scripts track behavioral data on publisher sites, collect page view and interaction metrics, and attribute conversions for audience intelligence and campaign performance reporting across advertising campaigns.

Ping website monitoring service used to measure real user performance. The whos.amung.us script provides a live visitor counter widget that shows how many people are currently on a page. Sets a session cookie to count unique concurrent visitors.

E-commerce marketplace analytics platform for retail brands and agencies. MediaWallah scripts enable cross-channel attribution by connecting online behavioral data to offline sales records using identity resolution techniques.

Swetrix is an open-source, privacy-first web analytics platform that collects usage metrics without cookies or personal data. Scripts track page views, referrers, UTM parameters, and custom events using anonymized data. Offers a self-hostable alternative to Google Analytics with GDPR compliance by design.

Lightweight website analytics tool that tracks visitor counts and page views without using cookies or collecting personal data. Gauges provides simple traffic reporting suitable for small sites and developers.

Customer experience management platform that collects Voice of Customer data through post-visit surveys and session feedback. ForeSee scripts trigger targeted surveys based on behavioral rules to measure satisfaction, loyalty, and task completion.