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Data Plus Math

Data Plus Math

TV-to-digital attribution and analytics platform. Data Plus Math scripts correlate TV ad schedules with web traffic and on-site conversion events to measure the incremental impact of television advertising on digital outcomes.

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Overview

Data Plus Math is a TV-to-digital attribution and analytics platform. It measures the incremental impact of television advertising on web traffic and digital conversion events by correlating TV ad schedules with on-site activity.

What This Script Does

Data Plus Math scripts fire on advertiser websites to capture page visits and conversion events (purchases, signups, form submissions). These events are timestamped and correlated with TV ad broadcast schedules to attribute digital outcomes to specific television ad airings. The script sets cookies or uses other identifiers to track users across sessions and link their web activity to TV ad exposure windows.

Consent & Compliance

  • Consent Category: Analytics / Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-In Required: Yes — cross-channel attribution tracking requires consent

Data Plus Math performs cross-channel tracking that links TV ad exposure to digital behavior. This involves setting tracking cookies and sharing conversion data with a third-party attribution platform for advertising measurement.

Should You Block This Without Consent?

Yes. Data Plus Math tracks users across sessions to correlate web behavior with TV ad exposure for advertising attribution. It sets tracking cookies and transmits conversion data to a third-party platform. It should be blocked until marketing consent is granted.

Is Data Plus Math GDPR compliant?

Data Plus Math typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Data Plus Math can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Data Plus Math, not on Data Plus Math itself.

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Consent Categories

AnalyticsMarketing

Also Known As

Data Plus MathTV attributiontelevision attributionTV-to-digital measurementcross-screen attribution

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (1)

Data Plus Math's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

tvpixel.comMarketing

tvpixel.com is a marketing domain operated by Data Plus Math, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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