Data Plus Math

Data Plus Math

TV-to-digital attribution and analytics platform. Data Plus Math scripts correlate TV ad schedules with web traffic and on-site conversion events to measure the incremental impact of television advertising on digital outcomes.

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Overview

Data Plus Math is a TV-to-digital attribution and analytics platform. It measures the incremental impact of television advertising on web traffic and digital conversion events by correlating TV ad schedules with on-site activity.

What This Script Does

Data Plus Math scripts fire on advertiser websites to capture page visits and conversion events (purchases, signups, form submissions). These events are timestamped and correlated with TV ad broadcast schedules to attribute digital outcomes to specific television ad airings. The script sets cookies or uses other identifiers to track users across sessions and link their web activity to TV ad exposure windows.

Consent & Compliance

  • Consent Category: Analytics / Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-In Required: Yes — cross-channel attribution tracking requires consent

Data Plus Math performs cross-channel tracking that links TV ad exposure to digital behavior. This involves setting tracking cookies and sharing conversion data with a third-party attribution platform for advertising measurement.

Should You Block This Without Consent?

Yes. Data Plus Math tracks users across sessions to correlate web behavior with TV ad exposure for advertising attribution. It sets tracking cookies and transmits conversion data to a third-party platform. It should be blocked until marketing consent is granted.

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Consent Categories

Analytics
Marketing

Also Known As

Data Plus MathTV attributiontelevision attributionTV-to-digital measurementcross-screen attribution

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (1)

tvpixel.comMarketing

Frequently Asked Questions

Does Data Plus Math require consent for TV-to-digital attribution?

Yes. Data Plus Math performs cross-channel tracking that links TV ad exposure to digital behavior, sets tracking cookies, and shares conversion data with a third-party attribution platform. This constitutes marketing processing requiring consent under GDPR, ePrivacy, and CCPA.

What does the Data Plus Math script collect?

Data Plus Math scripts capture page visits and conversion events such as purchases, signups, and form submissions. These are timestamped and correlated with TV ad broadcast schedules. Cookies or other identifiers are used to track users across sessions and attribute web activity to specific TV ad airings.

How does ConsentStack handle Data Plus Math attribution scripts?

ConsentStack classifies Data Plus Math under the marketing consent category. Its scripts are blocked until a visitor opts into marketing cookies. This ensures no cross-channel tracking or conversion data transmission occurs before the required consent is collected.

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Manage consent for Data Plus Math

ConsentStack automatically detects and manages Data Plus Math trackers so your site stays compliant with global privacy regulations.

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