IO

IO

IO Technologies is a programmatic advertising analytics platform. Scripts collect impression-level data on ad serving events and provide publishers and advertisers with transparency into programmatic supply chains.

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Overview

IO Technologies is a programmatic advertising analytics platform. Their scripts collect impression-level data on ad serving events to provide transparency into programmatic supply chains for publishers and advertisers.

What This Script Does

  • Collects impression-level data from programmatic ad serving events
  • Monitors ad delivery across supply chain participants (SSPs, DSPs, exchanges)
  • Tracks bid and win rates, latency, and fill metrics for ad slots
  • Sets cookies or identifiers for session-level measurement
  • Reports data to IO Technologies servers for supply chain analytics dashboards

Consent & Compliance

  • Consent category: Analytics
  • Applicable regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in required: Yes under GDPR/ePrivacy when cookies or device identifiers are used.
  • Supply chain analytics scripts collect data about ad serving rather than direct user targeting, but still set cookies and process device-level information.

Should You Block This Without Consent?

Conditional. IO Technologies scripts serve an analytics and transparency function for ad supply chains rather than user targeting. However, if they set cookies or collect device identifiers, consent is required under ePrivacy. Block alongside your other ad-related scripts until consent is obtained.

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Consent Categories

Analytics

Also Known As

IO TechnologiesIO analyticsprogrammatic analyticsad impression analyticssupply chain transparencyIOT ad tech

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesMarketing and AdvertisingProgramming and Developer Software

Tracked Domains (1)

onthe.ioAnalytics

Frequently Asked Questions

Does IO Technologies require cookie consent?

Yes. IO Technologies is categorized as analytics. Its scripts collect impression-level data on programmatic ad serving events. Analytics that track ad performance and supply chain transparency involve processing page-level data requiring GDPR and ePrivacy consent from visitors.

What does IO Technologies collect on a website?

IO Technologies collects impression-level data on ad serving events, including which ad units loaded, fill rates, and programmatic supply chain metadata. It provides publishers and advertisers with transparency into bid activity. Data is sent to IO Technologies' reporting servers.

How does ConsentStack detect IO Technologies?

ConsentStack identifies IO Technologies scripts by their analytics endpoint domains and classifies them in the analytics category. On consent grant, ad impression reporting runs normally. On denial, ConsentStack blocks the IO Technologies script, halting data collection and programmatic reporting.

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