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Steel House

Steel House

Steel House is a performance advertising platform for e-commerce and direct-to-consumer brands. Scripts fire retargeting pixels on advertiser sites and deliver personalized display ads to previous visitors across Steel House's publisher network.

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Overview

Steel House is a performance advertising platform focused on e-commerce and direct-to-consumer brands. It delivers retargeting campaigns through display ads shown to previous site visitors.

What This Script Does

  • Fires retargeting pixels on advertiser pages to build audience segments
  • Sets cookies to identify visitors for cross-site retargeting
  • Tracks conversions and purchase events for campaign attribution
  • Delivers personalized display ads to previous visitors across Steel House's publisher network
  • Makes network requests to Steel House servers and partner ad networks for audience matching

Consent & Compliance

  • Category: Marketing
  • GDPR: Sets tracking cookies and processes personal data for cross-site retargeting. Requires explicit consent.
  • CCPA: Shares user data with advertising networks for retargeting, which may constitute a sale of personal information.
  • ePrivacy: Uses persistent cookies for cross-site tracking, requiring prior consent.

Should You Block This Without Consent?

Yes. Steel House is a retargeting advertising platform that tracks users across sites using cookies. It should be blocked until explicit marketing consent is obtained.

Is Steel House GDPR compliant?

Steel House typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Steel House can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Steel House, not on Steel House itself.

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Consent Categories

Marketing

Also Known As

Steel HouseSteelHouseretargetingperformance advertisingdisplay retargetinge-commerce adsDTC advertising

Industries

Business and Consumer ServicesMarketing and AdvertisingTV Movies and StreamingComputers Electronics and TechnologyArts and Entertainment

Tracked Domains (1)

Steel House's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

steelhousemedia.comMarketing

steelhousemedia.com is a marketing domain operated by Steel House, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Steel House trackers so your site stays compliant with global privacy regulations.

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