Steel House

Steel House

Steel House is a performance advertising platform for e-commerce and direct-to-consumer brands. Scripts fire retargeting pixels on advertiser sites and deliver personalized display ads to previous visitors across Steel House's publisher network.

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Overview

Steel House is a performance advertising platform focused on e-commerce and direct-to-consumer brands. It delivers retargeting campaigns through display ads shown to previous site visitors.

What This Script Does

  • Fires retargeting pixels on advertiser pages to build audience segments
  • Sets cookies to identify visitors for cross-site retargeting
  • Tracks conversions and purchase events for campaign attribution
  • Delivers personalized display ads to previous visitors across Steel House's publisher network
  • Makes network requests to Steel House servers and partner ad networks for audience matching

Consent & Compliance

  • Category: Marketing
  • GDPR: Sets tracking cookies and processes personal data for cross-site retargeting. Requires explicit consent.
  • CCPA: Shares user data with advertising networks for retargeting, which may constitute a sale of personal information.
  • ePrivacy: Uses persistent cookies for cross-site tracking, requiring prior consent.

Should You Block This Without Consent?

Yes. Steel House is a retargeting advertising platform that tracks users across sites using cookies. It should be blocked until explicit marketing consent is obtained.

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Consent Categories

Marketing

Also Known As

Steel HouseSteelHouseretargetingperformance advertisingdisplay retargetinge-commerce adsDTC advertising

Industries

Business and Consumer ServicesMarketing and AdvertisingTV Movies and StreamingComputers Electronics and TechnologyArts and Entertainment

Tracked Domains (1)

steelhousemedia.comMarketing

Frequently Asked Questions

Does Steel House require cookie consent?

Yes. Steel House is a retargeting advertising platform classified under the marketing consent category. It sets cross-site tracking cookies and shares user data with ad networks, requiring explicit opt-in consent under GDPR, ePrivacy, and CCPA before any scripts load.

What tracking data does Steel House collect from visitors?

Steel House fires retargeting pixels that set persistent cookies for cross-site visitor identification. It tracks page views, product interactions, and purchase events for campaign attribution. The scripts make network requests to Steel House servers and partner ad networks to build audience segments for display ad retargeting.

How does ConsentStack handle Steel House scripts?

ConsentStack detects Steel House retargeting pixels and classifies them under the marketing consent category. When a visitor has not granted marketing consent, ConsentStack blocks all Steel House scripts and pixel requests. Once marketing consent is given, the retargeting and audience-building scripts are allowed to load.

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Manage consent for Steel House

ConsentStack automatically detects and manages Steel House trackers so your site stays compliant with global privacy regulations.

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