Retyp
Pop-up, opt-in form, and lead generation platform used by e-commerce and content sites to grow email lists. The OptinMonster script injects targeted pop-up, slide-in, and inline opt-in forms based on exit intent, scroll depth, or time on page. Tracks conversion rates and A/B tests form variants.
Overview
Retyp is the company behind OptinMonster, a lead generation platform that injects targeted pop-up, slide-in, and inline opt-in forms on websites. It uses exit intent detection, scroll depth, and time-on-page triggers to display conversion-focused forms for email list building.
What This Script Does
- Injects pop-up overlays, slide-in panels, floating bars, and inline opt-in forms into web pages
- Monitors user behavior including mouse movement toward the browser close button (exit intent), scroll position, and time spent on page
- Triggers form display based on configurable behavioral rules (exit intent, scroll depth thresholds, time delays)
- Tracks form impressions, submissions, and conversion rates for each campaign
- Runs A/B tests on form variants to optimize conversion performance
- Sets cookies to suppress forms for users who have already seen or dismissed them
Consent & Compliance
- Category: Marketing / Functional
- GDPR: Behavioral monitoring (exit intent, scroll tracking) and lead capture constitute marketing activity. Form suppression cookies serve a functional purpose but the overall system is oriented toward marketing conversion.
- CCPA: Email addresses and behavioral data collected through opt-in forms are personal information.
- ePrivacy: Cookies for form suppression may qualify as functional, but cookies tracking user behavior for campaign optimization require consent.
Should You Block This Without Consent?
Conditional. The core form display functionality serves a marketing purpose (lead generation), but form suppression cookies improve user experience. If the script is primarily used for marketing opt-in campaigns, it should be blocked until marketing consent is obtained. If used only for essential site functionality (e.g., cookie consent notices), it may be allowed.
Consent Categories
Also Known As
Industries
Tracked Domains (2)
opmnstr.comMarketingoptmnstr.comMarketingFrequently Asked Questions
Does Retyp require consent before displaying popups?
Yes for marketing use. Retyp injects opt-in forms triggered by exit intent and scroll tracking, which constitute marketing activity under GDPR. If used solely for essential site functions like cookie notices, a functional classification may apply, but lead generation use requires consent.
What behavior does the Retyp script monitor?
Retyp monitors mouse movement toward the browser close button for exit intent detection, scroll position, and time spent on page. It uses this behavioral data to decide when to display popup overlays, slide-in panels, and floating bars for email capture campaigns.
How does ConsentStack manage Retyp popup campaigns?
ConsentStack blocks Retyp until marketing consent is obtained when the script is used for lead generation. This prevents behavioral monitoring and email capture from starting before consent. ConsentStack can release Retyp selectively once the visitor accepts marketing cookies.
Related Vendors
Manage consent for Retyp
ConsentStack automatically detects and manages Retyp trackers so your site stays compliant with global privacy regulations.