Retyp
Pop-up, opt-in form, and lead generation platform used by e-commerce and content sites to grow email lists. The OptinMonster script injects targeted pop-up, slide-in, and inline opt-in forms based on exit intent, scroll depth, or time on page. Tracks conversion rates and A/B tests form variants.
Overview
Retyp is the company behind OptinMonster, a lead generation platform that injects targeted pop-up, slide-in, and inline opt-in forms on websites. It uses exit intent detection, scroll depth, and time-on-page triggers to display conversion-focused forms for email list building.
What This Script Does
- Injects pop-up overlays, slide-in panels, floating bars, and inline opt-in forms into web pages
- Monitors user behavior including mouse movement toward the browser close button (exit intent), scroll position, and time spent on page
- Triggers form display based on configurable behavioral rules (exit intent, scroll depth thresholds, time delays)
- Tracks form impressions, submissions, and conversion rates for each campaign
- Runs A/B tests on form variants to optimize conversion performance
- Sets cookies to suppress forms for users who have already seen or dismissed them
Consent & Compliance
- Category: Marketing / Functional
- GDPR: Behavioral monitoring (exit intent, scroll tracking) and lead capture constitute marketing activity. Form suppression cookies serve a functional purpose but the overall system is oriented toward marketing conversion.
- CCPA: Email addresses and behavioral data collected through opt-in forms are personal information.
- ePrivacy: Cookies for form suppression may qualify as functional, but cookies tracking user behavior for campaign optimization require consent.
Should You Block This Without Consent?
Conditional. The core form display functionality serves a marketing purpose (lead generation), but form suppression cookies improve user experience. If the script is primarily used for marketing opt-in campaigns, it should be blocked until marketing consent is obtained. If used only for essential site functionality (e.g., cookie consent notices), it may be allowed.
Is Retyp GDPR compliant?
Retyp typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Retyp can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Retyp, not on Retyp itself.
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Tracked Domains (2)
Retyp's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
opmnstr.comMarketingopmnstr.com is a marketing domain operated by Retyp, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
optmnstr.comMarketingoptmnstr.com is a marketing domain operated by Retyp, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
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