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Navegg

Navegg

Navigational and pop-up advertising network used by browser toolbar publishers. Navegg scripts collect behavioral data in the browser to build audience profiles for targeted advertising across the Navegg publisher network in Brazilian and Latin American markets.

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Overview

Navegg is a behavioral data and audience profiling platform primarily active in Brazilian and Latin American markets. Its scripts collect browsing behavior to build audience segments used for targeted advertising across the Navegg publisher network.

What This Script Does

  • Collects behavioral signals including page views, navigation patterns, and content interests
  • Builds audience profiles based on browsing history across Navegg network sites
  • Sets cookies to track users across publisher properties
  • Shares audience segments with advertising demand partners for targeted ad delivery
  • Sends behavioral data to Navegg servers for profile enrichment

Consent & Compliance

  • Category: Marketing / Analytics
  • GDPR: Requires consent. Builds cross-site behavioral profiles for advertising purposes.
  • CCPA: Qualifies as sale/sharing of personal information through audience segment distribution.
  • ePrivacy: Requires consent for cookies used in behavioral profiling and cross-site tracking.
  • LGPD (Brazil): Requires consent under Brazil's data protection law for behavioral profiling.

Should You Block This Without Consent?

Yes. Navegg scripts exist for behavioral profiling and ad targeting. They collect data across sites to build audience segments and should be blocked until consent is obtained.

Is Navegg GDPR compliant?

Navegg typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Navegg can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Navegg, not on Navegg itself.

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Consent Categories

MarketingAnalytics

Also Known As

naveggnavegg audiencenavegg brazilbehavioral targetingLatin America ad network

Industries

Computers Electronics and Technology

Tracked Domains (1)

Navegg's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

navdmp.comMarketing

navdmp.com is a marketing domain operated by Navegg, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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