Overview
Jake Brumby is a small ad tech company. Their scripts may appear as part of publisher ad monetization or analytics infrastructure.
What This Script Does
- Loads scripts related to ad serving or publisher analytics
- May set cookies for ad tracking, frequency capping, or session measurement
- Makes requests to third-party ad tech endpoints
- Specific data collection and tracking behavior varies by implementation
Consent & Compliance
- Consent category: Marketing
- Applicable regulations: GDPR, ePrivacy Directive, CCPA
- Opt-in required: Yes under GDPR/ePrivacy if cookies are set or personal data is collected for advertising purposes.
- As a less well-known ad tech vendor, transparency about data processing practices may be limited.
Should You Block This Without Consent?
Yes. Ad tech scripts set cookies and collect data for advertising purposes, which requires consent under GDPR and ePrivacy. The limited transparency around this vendor's practices makes blocking without consent the prudent approach.
Is Jake Brumby GDPR compliant?
Jake Brumby typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Jake Brumby can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Jake Brumby, not on Jake Brumby itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
Jake Brumby's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
sirv.comEssentialsirv.com is an essential domain operated by Jake Brumby, used to keep the site working, including security, load balancing, and sessions. Seen on a small share of scanned sites.
Frequently Asked Questions
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