Overview
Jake Brumby is a small ad tech company. Their scripts may appear as part of publisher ad monetization or analytics infrastructure.
What This Script Does
- Loads scripts related to ad serving or publisher analytics
- May set cookies for ad tracking, frequency capping, or session measurement
- Makes requests to third-party ad tech endpoints
- Specific data collection and tracking behavior varies by implementation
Consent & Compliance
- Consent category: Marketing
- Applicable regulations: GDPR, ePrivacy Directive, CCPA
- Opt-in required: Yes under GDPR/ePrivacy if cookies are set or personal data is collected for advertising purposes.
- As a less well-known ad tech vendor, transparency about data processing practices may be limited.
Should You Block This Without Consent?
Yes. Ad tech scripts set cookies and collect data for advertising purposes, which requires consent under GDPR and ePrivacy. The limited transparency around this vendor's practices makes blocking without consent the prudent approach.
Consent Categories
Also Known As
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Tracked Domains (1)
sirv.comEssentialFrequently Asked Questions
Does Jake Brumby require consent?
Yes. Jake Brumby is an ad tech vendor whose scripts set cookies and collect data for programmatic advertising and impression tracking. This falls under the marketing category, requiring prior opt-in consent under GDPR and the ePrivacy Directive before any script loads.
What does the Jake Brumby script do on my site?
Jake Brumby scripts participate in publisher ad monetization infrastructure, loading from third-party ad tech endpoints. They may set cookies for ad tracking, frequency capping, or session measurement depending on the specific implementation.
How does ConsentStack handle Jake Brumby?
ConsentStack classifies Jake Brumby as a marketing vendor and blocks its scripts by default until a visitor grants marketing consent. Given limited transparency around this vendor's data practices, blocking without consent is the safest approach.
Related Vendors
Manage consent for Jake Brumby
ConsentStack automatically detects and manages Jake Brumby trackers so your site stays compliant with global privacy regulations.