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Synapse Group

Synapse Group

Affiliate marketing network connecting merchants with content creators and coupon publishers. Commission Junction (CJ Affiliate) fires conversion pixels on advertiser confirmation pages and tracks clicks across publisher referral links.

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Overview

Synapse Group is an affiliate marketing network that connects merchants with content creators, coupon publishers, and other affiliates. It operates similarly to Commission Junction (CJ Affiliate), firing conversion pixels on advertiser confirmation pages and tracking clicks across publisher referral links.

What This Script Does

  • Sets cookies to attribute conversions to the referring affiliate publisher
  • Fires tracking pixels on order confirmation and conversion pages
  • Tracks click-throughs from affiliate referral links to merchant sites
  • Sends conversion data (order value, transaction ID) back to the affiliate network for commission calculation

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Affiliate tracking pixels identify users across sites and process personal data for advertising attribution.
  • CCPA: Qualifies as a sale/share of personal information when user behavior is tracked for third-party commission purposes.
  • ePrivacy: Requires consent for setting cookies used to attribute conversions to affiliate partners.

Should You Block This Without Consent?

Yes. Affiliate tracking pixels are marketing technology that attributes purchases to advertising partners. They are not required for site functionality and should be blocked until the user consents to marketing cookies.

Is Synapse Group GDPR compliant?

Synapse Group typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Synapse Group can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Synapse Group, not on Synapse Group itself.

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Consent Categories

Marketing

Also Known As

Synapse Groupaffiliate marketingaffiliate pixelconversion trackingaffiliate networkpublisher attribution

Industries

Computers Electronics and TechnologyE-commerce and ShoppingBusiness and Consumer ServicesProgramming and Developer Software

Tracked Domains (1)

Synapse Group's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

bizrate.comMarketing

bizrate.com is a marketing domain operated by Synapse Group, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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