Synapse Group

Synapse Group

Affiliate marketing network connecting merchants with content creators and coupon publishers. Commission Junction (CJ Affiliate) fires conversion pixels on advertiser confirmation pages and tracks clicks across publisher referral links.

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Overview

Synapse Group is an affiliate marketing network that connects merchants with content creators, coupon publishers, and other affiliates. It operates similarly to Commission Junction (CJ Affiliate), firing conversion pixels on advertiser confirmation pages and tracking clicks across publisher referral links.

What This Script Does

  • Sets cookies to attribute conversions to the referring affiliate publisher
  • Fires tracking pixels on order confirmation and conversion pages
  • Tracks click-throughs from affiliate referral links to merchant sites
  • Sends conversion data (order value, transaction ID) back to the affiliate network for commission calculation

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Affiliate tracking pixels identify users across sites and process personal data for advertising attribution.
  • CCPA: Qualifies as a sale/share of personal information when user behavior is tracked for third-party commission purposes.
  • ePrivacy: Requires consent for setting cookies used to attribute conversions to affiliate partners.

Should You Block This Without Consent?

Yes. Affiliate tracking pixels are marketing technology that attributes purchases to advertising partners. They are not required for site functionality and should be blocked until the user consents to marketing cookies.

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Consent Categories

Marketing

Also Known As

Synapse Groupaffiliate marketingaffiliate pixelconversion trackingaffiliate networkpublisher attribution

Industries

Computers Electronics and TechnologyE-commerce and ShoppingBusiness and Consumer ServicesProgramming and Developer Software

Tracked Domains (1)

bizrate.comMarketing

Frequently Asked Questions

Does Synapse Group require cookie consent?

Yes. Synapse Group operates as an affiliate marketing network, connecting merchants with publishers and firing conversion pixels on advertiser pages. This falls under the marketing category. GDPR requires explicit opt-in consent before affiliate tracking pixels load. CCPA requires opt-out rights for personal data used in commission tracking.

What does Synapse Group track on merchant websites?

Synapse Group conversion pixels fire on advertiser confirmation pages and track clicks across publisher referral links to attribute sales to affiliate partners. Scripts collect referral source data, transaction identifiers, and session tokens to calculate commissions for content creators and coupon publishers in their network.

How does ConsentStack detect Synapse Group?

ConsentStack identifies Synapse Group's affiliate pixel endpoints and assigns them to the Marketing consent category. Conversion tracking pixels are blocked from firing until the visitor grants marketing consent. Once consent is given, ConsentStack permits Synapse Group scripts to execute and record the referral attribution.

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Manage consent for Synapse Group

ConsentStack automatically detects and manages Synapse Group trackers so your site stays compliant with global privacy regulations.

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