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eBay

eBay

eBay's advertising and affiliate tracking platform. The eBay Enterprise Affiliate pixel fires on advertiser confirmation pages to record sales referred by eBay's publisher and affiliate network. Also appears on eBay-owned properties for first-party analytics.

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Overview

eBay operates an advertising and affiliate tracking platform. The eBay Enterprise Affiliate pixel fires on advertiser confirmation pages to record sales referred through eBay's publisher and affiliate network.

What This Script Does

  • Sets third-party cookies to attribute conversions to affiliate referral sources
  • Fires tracking pixels on order confirmation pages to record completed purchases
  • Sends transaction data (order value, product IDs) to eBay's affiliate reporting servers
  • May sync user identifiers with eBay's advertising ecosystem for cross-site attribution

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes — sets third-party tracking cookies and transmits purchase data for affiliate attribution across domains

Should You Block This Without Consent?

Yes. This is an affiliate marketing tracker that sets third-party cookies and shares conversion data with eBay's advertising network. It serves no functional purpose for end users and requires consent under GDPR and ePrivacy rules.

Is eBay GDPR compliant?

eBay typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So eBay can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads eBay, not on eBay itself.

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Consent Categories

Marketing

Also Known As

eBay affiliateeBay enterprise affiliateeBay pixelaffiliate conversion trackingeBay publisher networke-commerce attribution

Industries

Computers Electronics and TechnologyE-commerce and ShoppingBusiness and Consumer ServicesProgramming and Developer Software

Tracked Domains (2)

eBay's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

ebay.comMarketing

ebay.com is a marketing domain operated by eBay, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

ebaystatic.comEssential

ebaystatic.com is an essential domain operated by eBay, used to keep the site working, including security, load balancing, and sessions. Seen on a small share of scanned sites.

Frequently Asked Questions

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Cross Pixel Media
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Audience data platform that collects and syncs third-party user segments for programmatic advertising. Cross Pixel scripts fire on publisher sites to collect behavioral signals and sync audience data with demand-side buyers for targeted ad campaigns.
Steel House
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Steel House is a performance advertising platform for e-commerce and direct-to-consumer brands. Scripts fire retargeting pixels on advertiser sites and deliver personalized display ads to previous visitors across Steel House's publisher network.
Alibaba
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Constant Contact
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Email marketing platform for small businesses. Scripts appear on sites using Constant Contact's hosted signup forms, which load an embed that captures email addresses and submits them to the Constant Contact list. Sets cookies to track form interaction and attributes web visits to email campaign clicks.

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