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Trusted Shops

Trusted Shops

Trust and review management platform for e-commerce businesses. Trusted Shops scripts display a trust badge and customer review widget. The post-purchase email sequence collects verified buyer reviews, and the badge widget loads from Trusted Shops' CDN on the checkout and product pages.

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Overview

Trusted Shops is a trust and review management platform for European e-commerce businesses. Its scripts display a trust badge (Trustmark) and customer review widgets on product and checkout pages. Post-purchase email sequences collect verified buyer reviews.

What This Script Does

  • Loads the Trusted Shops Trustmark badge from its CDN, displayed on checkout and product pages
  • Embeds a customer review widget showing aggregate ratings and individual reviews
  • Fires events on order completion to trigger post-purchase review collection emails
  • Sets cookies to maintain session state for the trust badge and review widget
  • Collects order metadata (order ID, value) to verify review authenticity

Consent & Compliance

  • Category: Functional
  • GDPR: Collects order metadata for review verification purposes. The trust badge itself is a visual element with minimal data collection. Review collection emails are triggered server-side. A legitimate interest basis is generally appropriate.
  • CCPA: Collects limited order data for a specific functional purpose (review verification). Does not sell or share personal information for advertising.
  • ePrivacy: Sets functional cookies for widget state. These support site functionality rather than tracking.

Should You Block This Without Consent?

No. Trusted Shops provides functional trust and review features that support legitimate e-commerce operations. The data collected is limited to order verification for authentic reviews. Blocking would remove trust signals without meaningful privacy benefit.

Is Trusted Shops GDPR compliant?

Trusted Shops typically loads functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Trusted Shops can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Trusted Shops, not on Trusted Shops itself.

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Consent Categories

Functional

Also Known As

Trusted ShopsTrustedShopse-commerce trust badgebuyer review widgetTrustmark e-commerceTrusted Shops Trustbadge

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesE-commerce and ShoppingHeavy Industry and Engineering

Tracked Domains (1)

Trusted Shops's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

trustedshops.comFunctional

trustedshops.com is a functional domain operated by Trusted Shops, used to run site features like chat, video, embeds, and preferences. Seen on under 1% of scanned sites.

Cookies Trusted Shops Sets (1)

_ts_session

Trusted Shops trustbadge session identifier for review widget rendering.

Frequently Asked Questions

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ConsentStack automatically detects and manages Trusted Shops trackers so your site stays compliant with global privacy regulations.

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