Cross Pixel Media
Audience data platform that collects and syncs third-party user segments for programmatic advertising. Cross Pixel scripts fire on publisher sites to collect behavioral signals and sync audience data with demand-side buyers for targeted ad campaigns.
Overview
Cross Pixel Media is an audience data platform that collects and syncs third-party user segments for programmatic advertising. It provides behavioral audience data to demand-side platforms and advertisers.
What This Script Does
Cross Pixel scripts fire on publisher sites to collect behavioral signals — page visits, content categories, interaction patterns — and build audience segments. These segments are synced with demand-side buyers for targeted ad campaigns. The script sets cookies to identify users across sites and participates in cookie syncing with other ad tech platforms to match user identifiers across networks.
Consent & Compliance
- Consent Category: Marketing
- Applicable Regulations: GDPR, ePrivacy Directive, CCPA
- Opt-In Required: Yes — third-party audience data collection and cross-site tracking require consent
Cross Pixel collects behavioral data specifically for building third-party audience segments used in programmatic ad targeting. This is a data brokering activity that requires explicit consent.
Should You Block This Without Consent?
Yes. Cross Pixel Media collects behavioral data for third-party audience segmentation and ad targeting. It sets cross-site tracking cookies and syncs user identifiers with ad platforms. It must be blocked until marketing consent is granted.
Is Cross Pixel Media GDPR compliant?
Cross Pixel Media typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Cross Pixel Media can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Cross Pixel Media, not on Cross Pixel Media itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
Cross Pixel Media's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
crsspxl.comMarketingcrsspxl.com is a marketing domain operated by Cross Pixel Media, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
Frequently Asked Questions
Related Vendors
Manage consent for Cross Pixel Media
ConsentStack automatically detects and manages Cross Pixel Media trackers so your site stays compliant with global privacy regulations.