Cross Pixel Media

Cross Pixel Media

Audience data platform that collects and syncs third-party user segments for programmatic advertising. Cross Pixel scripts fire on publisher sites to collect behavioral signals and sync audience data with demand-side buyers for targeted ad campaigns.

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Overview

Cross Pixel Media is an audience data platform that collects and syncs third-party user segments for programmatic advertising. It provides behavioral audience data to demand-side platforms and advertisers.

What This Script Does

Cross Pixel scripts fire on publisher sites to collect behavioral signals — page visits, content categories, interaction patterns — and build audience segments. These segments are synced with demand-side buyers for targeted ad campaigns. The script sets cookies to identify users across sites and participates in cookie syncing with other ad tech platforms to match user identifiers across networks.

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-In Required: Yes — third-party audience data collection and cross-site tracking require consent

Cross Pixel collects behavioral data specifically for building third-party audience segments used in programmatic ad targeting. This is a data brokering activity that requires explicit consent.

Should You Block This Without Consent?

Yes. Cross Pixel Media collects behavioral data for third-party audience segmentation and ad targeting. It sets cross-site tracking cookies and syncs user identifiers with ad platforms. It must be blocked until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

Cross Pixel Mediaaudience data platformthird-party data segmentscookie syncingprogrammatic audiencedata brokering ad tech

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

crsspxl.comMarketing

Frequently Asked Questions

Does Cross Pixel Media require cookie consent?

Yes. Cross Pixel Media is an audience data platform that fires pixels on publisher sites to collect behavioral signals and sync user segments for programmatic advertising. This is third-party marketing tracking that requires opt-in consent under GDPR and CCPA before any data collection occurs.

What does Cross Pixel Media collect?

Cross Pixel Media scripts collect behavioral signals such as page categories, content topics, and visit patterns. This data is used to build audience segments that are syndicated to demand-side platforms and advertisers for targeted programmatic ad buying across the web.

How does ConsentStack handle Cross Pixel Media?

ConsentStack identifies Cross Pixel Media pixels by their request signatures and classifies them as marketing vendors. The pixel is blocked from firing until visitors opt in to marketing consent. ConsentStack then permits the pixel to load, enabling audience data collection in a GDPR-compliant manner.

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Manage consent for Cross Pixel Media

ConsentStack automatically detects and manages Cross Pixel Media trackers so your site stays compliant with global privacy regulations.

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