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Future

Future

Future plc is a UK-based media company owning technology, gaming, and lifestyle publications. Scripts on Future properties load analytics and programmatic advertising infrastructure for their portfolio of editorial sites including Tom's Guide, PC Gamer, and TechRadar.

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Overview

Future plc is a UK-based media company that owns technology, gaming, and lifestyle publications including Tom's Guide, PC Gamer, and TechRadar. Its scripts load analytics and programmatic advertising infrastructure across its portfolio of editorial websites.

What This Script Does

Scripts on Future plc properties load programmatic advertising infrastructure including header bidding wrappers, ad server tags, and demand partner integrations. These scripts request and render display, video, and native advertisements across Future's editorial pages. They set cookies for ad targeting, frequency capping, and audience segmentation. Analytics scripts collect page views, engagement metrics (scroll depth, time on page), and content interaction data. Audience data may be shared with advertising demand partners for programmatic auction bidding.

Consent & Compliance

  • Consent Category: Marketing / Analytics
  • Cookies/Storage: Sets numerous cookies for advertising targeting, frequency capping, audience segmentation, and analytics measurement. Third-party advertising cookies from demand partners are also present.
  • GDPR/ePrivacy: Requires consent. Programmatic advertising and behavioral analytics set non-essential cookies and share user data with multiple third parties. Future plc properties are subject to UK/EU data protection requirements and typically present a consent management banner.
  • CCPA: Programmatic advertising involves sharing personal information with demand partners, triggering CCPA opt-out obligations.

Should You Block This Without Consent?

Yes. Future plc scripts perform advertising targeting and analytics tracking with extensive cookie setting and third-party data sharing. Block all advertising and analytics components until consent is obtained.

Is Future GDPR compliant?

Future typically loads analytics and marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Future can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Future, not on Future itself.

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Consent Categories

AnalyticsMarketing

Also Known As

Future plcfuture publishingtechradar cookiestom's guide trackingfuture media GDPRfuture plc advertising

Industries

Arts and EntertainmentBusiness and Consumer ServicesTV Movies and StreamingComputers Electronics and TechnologyMarketing and Advertising

Tracked Domains (1)

Future's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

futurecdn.netEssential

futurecdn.net is an essential domain operated by Future, used to keep the site working, including security, load balancing, and sessions. Seen on a small share of scanned sites.

Frequently Asked Questions

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Manage consent for Future

ConsentStack automatically detects and manages Future trackers so your site stays compliant with global privacy regulations.

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