Future

Future

Future plc is a UK-based media company owning technology, gaming, and lifestyle publications. Scripts on Future properties load analytics and programmatic advertising infrastructure for their portfolio of editorial sites including Tom's Guide, PC Gamer, and TechRadar.

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Overview

Future plc is a UK-based media company that owns technology, gaming, and lifestyle publications including Tom's Guide, PC Gamer, and TechRadar. Its scripts load analytics and programmatic advertising infrastructure across its portfolio of editorial websites.

What This Script Does

Scripts on Future plc properties load programmatic advertising infrastructure including header bidding wrappers, ad server tags, and demand partner integrations. These scripts request and render display, video, and native advertisements across Future's editorial pages. They set cookies for ad targeting, frequency capping, and audience segmentation. Analytics scripts collect page views, engagement metrics (scroll depth, time on page), and content interaction data. Audience data may be shared with advertising demand partners for programmatic auction bidding.

Consent & Compliance

  • Consent Category: Marketing / Analytics
  • Cookies/Storage: Sets numerous cookies for advertising targeting, frequency capping, audience segmentation, and analytics measurement. Third-party advertising cookies from demand partners are also present.
  • GDPR/ePrivacy: Requires consent. Programmatic advertising and behavioral analytics set non-essential cookies and share user data with multiple third parties. Future plc properties are subject to UK/EU data protection requirements and typically present a consent management banner.
  • CCPA: Programmatic advertising involves sharing personal information with demand partners, triggering CCPA opt-out obligations.

Should You Block This Without Consent?

Yes. Future plc scripts perform advertising targeting and analytics tracking with extensive cookie setting and third-party data sharing. Block all advertising and analytics components until consent is obtained.

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Consent Categories

Analytics
Marketing

Also Known As

Future plcfuture publishingtechradar cookiestom's guide trackingfuture media GDPRfuture plc advertising

Industries

Arts and EntertainmentBusiness and Consumer ServicesTV Movies and StreamingComputers Electronics and TechnologyMarketing and Advertising

Tracked Domains (1)

futurecdn.netEssential

Frequently Asked Questions

Is consent required for Future plc scripts on my website?

Yes. Future plc scripts load analytics and programmatic advertising infrastructure, requiring opt-in consent under GDPR and ePrivacy. They set cookies for ad targeting and audience measurement. CCPA treats advertising data sharing as a sale, requiring opt-out rights for California residents.

What do Future plc scripts track?

Future plc scripts load header bidding wrappers, ad server tags, and demand partner integrations that collect ad impression data, browsing context, and user identifiers. Analytics scripts track page views and engagement metrics. Multiple third-party ad tech vendors may be loaded, each setting their own cookies.

How does ConsentStack detect and manage Future plc scripts?

ConsentStack detects Future plc scripts by domain pattern and assigns them to the analytics and marketing consent categories. Scripts are blocked until the visitor grants consent. Blocking Future scripts prevents ad serving and behavioral measurement from firing on the page.

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ConsentStack automatically detects and manages Future trackers so your site stays compliant with global privacy regulations.

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