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Fjord

Fjord

Advertising technology platform for premium publishers and broadcasters. The Fjord (CommandersAct) script serves as a server-side tag management system and customer data platform, collecting first-party events and forwarding them to connected marketing destinations.

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Overview

Fjord (CommandersAct) is a server-side tag management system and customer data platform used by publishers and advertisers. It collects first-party user events and forwards them to connected marketing, analytics, and advertising destinations.

What This Script Does

The Fjord/CommandersAct script acts as a client-side event collector that captures page views, clicks, form submissions, and e-commerce interactions. It sets first-party cookies to identify returning visitors and maintain session continuity. Collected events are sent to CommandersAct's server-side platform, which then distributes data to configured third-party destinations (ad platforms, analytics tools, CRM systems). The script may also load additional third-party tags dynamically based on tag management rules and consent state.

Consent & Compliance

  • Consent Category: Marketing / Analytics (with functional tag management capabilities)
  • Cookies/Storage: Sets first-party cookies for visitor identification and session tracking. May facilitate third-party cookie setting through managed tags.
  • GDPR/ePrivacy: Requires consent. The script collects behavioral data and sets non-essential cookies for marketing and analytics purposes. CommandersAct does include a consent management module, but the data collection itself requires prior consent.
  • CCPA: Event data forwarded to advertising platforms may constitute sharing of personal information.

Should You Block This Without Consent?

Yes. Fjord/CommandersAct collects behavioral data and forwards it to marketing and analytics destinations. It sets tracking cookies and enables cross-platform data sharing. All non-essential tag firing should be blocked until consent is obtained.

Is Fjord GDPR compliant?

Fjord typically loads marketing, analytics and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Fjord can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Fjord, not on Fjord itself.

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Consent Categories

AnalyticsMarketingFunctional

Also Known As

fjordCommandersActCommanders Actserver-side tag managementcustomer data platformTagCommander

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesMarketing and Advertising

Tracked Domains (2)

Fjord's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

tagcommander.comMarketing

tagcommander.com is a marketing domain operated by Fjord, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

commander1.comAnalytics

commander1.com is an analytics domain operated by Fjord, used to measure visits, sessions, and on-site behavior. Seen on a small share of scanned sites.

Frequently Asked Questions

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