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Webtrekk

Webtrekk

E-commerce analytics and web measurement platform for German-speaking markets. Webtrekk (now Mapp Intelligence) tracks detailed user behavior including session flows, product interactions, and campaign attribution. Used by large European retailers and media companies.

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Overview

Webtrekk (now Mapp Intelligence) is an analytics platform focused on German-speaking markets. It tracks detailed user behavior including session flows, product interactions, and campaign attribution for large European retailers and media companies.

What This Script Does

  • Sets first-party cookies to identify returning visitors and track sessions (e.g., wt_eid, wt_rla)
  • Records page views, click events, and scroll behavior
  • Tracks e-commerce events including product views, add-to-cart, and purchases
  • Captures campaign attribution parameters from URL query strings
  • Builds session flow and funnel visualizations from collected behavioral data
  • Makes network requests to Webtrekk/Mapp servers to send tracking events

Consent & Compliance

Category: Analytics

Webtrekk is a behavioral analytics platform that sets persistent cookies and tracks individual user sessions. Under GDPR and ePrivacy, analytics cookies that track individual behavior require consent. Webtrekk's cookie-based tracking does not qualify for the limited analytics exemption recognized by most DPAs.

Should You Block This Without Consent?

Yes. Webtrekk sets persistent tracking cookies and collects detailed behavioral data tied to individual visitors. Consent is required under ePrivacy and GDPR before loading Webtrekk scripts.

Is Webtrekk GDPR compliant?

Webtrekk typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Webtrekk can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Webtrekk, not on Webtrekk itself.

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Consent Categories

Analytics

Also Known As

WebtrekkMapp IntelligenceMapp CloudGerman web analyticse-commerce analyticsEuropean analytics platform

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesHeavy Industry and Engineering

Tracked Domains (4)

Webtrekk's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

wt-eu02.netMarketing

wt-eu02.net is a marketing domain operated by Webtrekk, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

wt-safetag.comMarketing

wt-safetag.com is a marketing domain operated by Webtrekk, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

wcfbc.netMarketing

wcfbc.net is a marketing domain operated by Webtrekk, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

wbtrk.netMarketing

wbtrk.net is a marketing domain operated by Webtrekk, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Cookies Webtrekk Sets (2)

wt_eid

Webtrekk / Mapp Intelligence visitor identifier.

wt_rla

Webtrekk / Mapp Intelligence per-page-impression state.

Frequently Asked Questions

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