Webtrekk

Webtrekk

E-commerce analytics and web measurement platform for German-speaking markets. Webtrekk (now Mapp Intelligence) tracks detailed user behavior including session flows, product interactions, and campaign attribution. Used by large European retailers and media companies.

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Overview

Webtrekk (now Mapp Intelligence) is an analytics platform focused on German-speaking markets. It tracks detailed user behavior including session flows, product interactions, and campaign attribution for large European retailers and media companies.

What This Script Does

  • Sets first-party cookies to identify returning visitors and track sessions (e.g., wt_eid, wt_rla)
  • Records page views, click events, and scroll behavior
  • Tracks e-commerce events including product views, add-to-cart, and purchases
  • Captures campaign attribution parameters from URL query strings
  • Builds session flow and funnel visualizations from collected behavioral data
  • Makes network requests to Webtrekk/Mapp servers to send tracking events

Consent & Compliance

Category: Analytics

Webtrekk is a behavioral analytics platform that sets persistent cookies and tracks individual user sessions. Under GDPR and ePrivacy, analytics cookies that track individual behavior require consent. Webtrekk's cookie-based tracking does not qualify for the limited analytics exemption recognized by most DPAs.

Should You Block This Without Consent?

Yes. Webtrekk sets persistent tracking cookies and collects detailed behavioral data tied to individual visitors. Consent is required under ePrivacy and GDPR before loading Webtrekk scripts.

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Consent Categories

Analytics

Also Known As

WebtrekkMapp IntelligenceMapp CloudGerman web analyticse-commerce analyticsEuropean analytics platform

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareBusiness and Consumer ServicesHeavy Industry and Engineering

Tracked Domains (4)

wt-eu02.netMarketing
wt-safetag.comMarketing
wcfbc.netMarketing
wbtrk.netMarketing

Frequently Asked Questions

Is consent needed before loading Webtrekk scripts?

Yes. Webtrekk (now Mapp Intelligence) is an analytics platform that sets persistent tracking cookies and collects detailed behavioral data tied to individual visitors. Its cookie-based tracking does not qualify for the limited analytics exemption recognized by most data protection authorities under GDPR and ePrivacy.

What cookies and tracking does Webtrekk perform?

Webtrekk sets first-party cookies like wt_eid and wt_rla to identify returning visitors. It records page views, clicks, scroll behavior, and e-commerce events including product views, cart additions, and purchases. Campaign attribution parameters are captured from URLs and session flow data powers funnel analysis.

How does ConsentStack manage Webtrekk tracking?

ConsentStack detects Webtrekk (Mapp Intelligence) scripts and assigns them to the analytics consent category. All tracking scripts and cookie requests are blocked until the visitor grants analytics consent. Once obtained, ConsentStack allows the scripts to load and begin collecting behavioral and e-commerce data.

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Manage consent for Webtrekk

ConsentStack automatically detects and manages Webtrekk trackers so your site stays compliant with global privacy regulations.

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