21 Productions
TruOptik (acquired by TransUnion) is a connected TV audience data platform. Scripts enable audience-targeted advertising across CTV and streaming platforms by matching device identifiers to household audience segments.
Overview
21 Productions, operating under the TruOptik platform (now part of TransUnion), provides connected TV (CTV) audience data for programmatic advertising. Advertisers and agencies use it to target households across streaming platforms based on demographic and behavioral audience segments.
What This Script Does
The TruOptik/21 Productions script collects device identifiers from CTV and streaming environments and matches them to household-level audience profiles. It fires tracking pixels to sync device IDs with TransUnion's identity graph, enabling cross-device audience targeting. Cookies and local storage may be used on web-based streaming interfaces to maintain device recognition across sessions.
Consent & Compliance
Consent category: Marketing / Advertising
This script performs cross-device tracking and audience profiling for targeted advertising purposes. Under GDPR, it requires explicit opt-in consent before firing. Under CCPA, users must be given the right to opt out of the sale or sharing of personal information. The ePrivacy Directive requires consent for non-essential cookies and device fingerprinting. IAB TCF Purpose 1 (Store and/or access information on a device) and Purpose 3 (Create a personalised ads profile) apply.
Should You Block This Without Consent?
Yes. This script exists solely for advertising audience targeting. It should not load until the user has granted marketing/advertising consent.
Is 21 Productions GDPR compliant?
21 Productions typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So 21 Productions can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads 21 Productions, not on 21 Productions itself.
Consent Categories
Also Known As
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Tracked Domains (1)
21 Productions's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
truoptik.comMarketingtruoptik.com is a marketing domain operated by 21 Productions, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
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