Sumo Group
Popup and lead generation platform used by marketing teams to capture email addresses and drive conversions. The Sumo script loads popup, welcome mat, and scroll box opt-in forms. Tracks form impressions, conversions, and A/B test results.
Overview
Sumo Group (formerly SumoMe) is a popup and lead generation platform used by marketing teams to capture email addresses and drive conversions. It displays opt-in forms including popups, welcome mats, and scroll boxes.
What This Script Does
- Loads and renders popup forms, welcome mats, scroll boxes, and smart bars for email capture
- Tracks form impressions, conversion rates, and A/B test results
- Sets cookies to manage display frequency, suppress popups for returning visitors, and track conversions
- Collects email addresses and form submissions, transmitting them to Sumo's servers
- Makes network requests to fetch form configurations and report engagement metrics
Consent & Compliance
- Category: Marketing / Functional
- GDPR: Collects personal data (email addresses) and sets tracking cookies for conversion measurement. Marketing popups require consent.
- CCPA: Email collection and conversion tracking constitute personal information processing requiring disclosure.
- ePrivacy: Sets cookies for form display management and conversion tracking, requiring consent for marketing purposes.
Should You Block This Without Consent?
Conditional. If Sumo is used strictly for functional contact forms essential to the service, it may not require prior consent. If used for marketing popups, email capture campaigns, or A/B testing, it should be blocked until marketing consent is obtained.
Is Sumo Group GDPR compliant?
Sumo Group typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Sumo Group can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Sumo Group, not on Sumo Group itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
Sumo Group's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
sumo.comMarketingsumo.com is a marketing domain operated by Sumo Group, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
Cookies Sumo Group Sets (1)
__smTokenSumo (formerly SumoMe) visitor token for popup display rules.
Frequently Asked Questions
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