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Sharpspring

Sharpspring

Marketing automation and customer engagement platform for enterprise brands. Braze and Iterable competitor, Salesforce Marketing Cloud, Pardot competitor. Sharpspring scripts track page views and behavioral events to trigger CRM workflows and lead scoring.

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Overview

SharpSpring is a marketing automation platform that competes with HubSpot, Pardot, and ActiveCampaign. It tracks website visitor behavior to power lead scoring, CRM workflows, and triggered marketing campaigns.

What This Script Does

The SharpSpring tracking script sets persistent first-party cookies to identify visitors across sessions. It records page views, time on page, form submissions, and click activity, sending this data to SharpSpring's servers for lead scoring and behavioral segmentation. When a visitor is identified (e.g., through a form submission or email click), their anonymous browsing history is retroactively attached to their contact record. The script also supports dynamic content personalization and chatbot widgets on some implementations.

Consent & Compliance

Consent category: Marketing / Analytics

SharpSpring collects behavioral data for lead scoring and marketing automation, which constitutes profiling under GDPR and requires explicit consent. The retroactive identification of anonymous browsing history raises additional privacy considerations. Under CCPA, the behavioral data collection for marketing purposes may qualify as sharing personal information. The ePrivacy Directive requires consent for persistent tracking cookies used for lead scoring and marketing automation.

Should You Block This Without Consent?

Yes. SharpSpring's primary purpose is marketing automation and lead tracking. It should be blocked until marketing consent is granted.

Is Sharpspring GDPR compliant?

Sharpspring typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Sharpspring can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Sharpspring, not on Sharpspring itself.

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Consent Categories

MarketingAnalytics

Also Known As

SharpspringSharpSpring marketing automationCRM marketing platformlead scoring softwaremarketing automation GDPRSharpspring pixel

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

Sharpspring's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

marinsm.comMarketing

marinsm.com is a marketing domain operated by Sharpspring, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Cookies Sharpspring Sets (1)

_ss_uid

SharpSpring marketing-automation visitor identifier.

Frequently Asked Questions

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ConsentStack automatically detects and manages Sharpspring trackers so your site stays compliant with global privacy regulations.

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