Sharpspring

Sharpspring

Marketing automation and customer engagement platform for enterprise brands. Braze and Iterable competitor, Salesforce Marketing Cloud, Pardot competitor. Sharpspring scripts track page views and behavioral events to trigger CRM workflows and lead scoring.

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Overview

SharpSpring is a marketing automation platform that competes with HubSpot, Pardot, and ActiveCampaign. It tracks website visitor behavior to power lead scoring, CRM workflows, and triggered marketing campaigns.

What This Script Does

The SharpSpring tracking script sets persistent first-party cookies to identify visitors across sessions. It records page views, time on page, form submissions, and click activity, sending this data to SharpSpring's servers for lead scoring and behavioral segmentation. When a visitor is identified (e.g., through a form submission or email click), their anonymous browsing history is retroactively attached to their contact record. The script also supports dynamic content personalization and chatbot widgets on some implementations.

Consent & Compliance

Consent category: Marketing / Analytics

SharpSpring collects behavioral data for lead scoring and marketing automation, which constitutes profiling under GDPR and requires explicit consent. The retroactive identification of anonymous browsing history raises additional privacy considerations. Under CCPA, the behavioral data collection for marketing purposes may qualify as sharing personal information. The ePrivacy Directive requires consent for persistent tracking cookies used for lead scoring and marketing automation.

Should You Block This Without Consent?

Yes. SharpSpring's primary purpose is marketing automation and lead tracking. It should be blocked until marketing consent is granted.

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Consent Categories

Marketing
Analytics

Also Known As

SharpspringSharpSpring marketing automationCRM marketing platformlead scoring softwaremarketing automation GDPRSharpspring pixel

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

marinsm.comMarketing

Frequently Asked Questions

Does SharpSpring require cookie consent?

Yes. SharpSpring sets persistent first-party cookies to identify visitors across sessions and tracks page views, form submissions, and click activity for lead scoring. Under GDPR and ePrivacy, this behavioral tracking requires explicit opt-in consent before the script loads. CCPA requires disclosure of the personal data collection and profiling.

What cookies does SharpSpring set?

SharpSpring sets persistent first-party cookies to identify returning visitors. It records page views, time on page, form submissions, and click events, sending this data to SharpSpring for lead scoring and segmentation. When a visitor is identified through a form or email click, their anonymous browsing history is linked to their known profile.

How does ConsentStack manage SharpSpring consent?

ConsentStack detects SharpSpring tracking scripts and classifies them under marketing and analytics consent categories. Without consent, ConsentStack blocks the tracking script from loading, preventing cookie placement, behavioral tracking, and lead scoring. Once consent is granted, SharpSpring begins recording visitor activity normally.

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Manage consent for Sharpspring

ConsentStack automatically detects and manages Sharpspring trackers so your site stays compliant with global privacy regulations.

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