Overview
EMX Digital is a native advertising platform for digital content distribution and sponsored content. Its scripts participate in header bidding auctions and deliver native and display ad formats for publisher monetization.
What This Script Does
- Participates in header bidding auctions via JavaScript-based bid adapters
- Serves native and display ad creatives into designated ad slots on publisher pages
- Sets cookies and local storage entries for audience targeting and frequency capping
- Sends bid request data (page URL, viewport size, user identifiers) to EMX demand partners
Consent & Compliance
- Consent Category: Marketing
- Applicable Regulations: GDPR, ePrivacy Directive, CCPA
- Opt-in Required: Yes — participates in programmatic advertising with third-party cookie-based targeting and cross-site data sharing
Should You Block This Without Consent?
Yes. EMX Digital is a programmatic advertising platform that sets tracking cookies and shares user data with ad exchanges. It provides no functionality to end users and requires consent for lawful operation under GDPR and ePrivacy rules.
Consent Categories
Also Known As
Industries
Tracked Domains (2)
brealtime.comMarketingclrstm.comMarketingFrequently Asked Questions
Is cookie consent required for EMX Digital ads?
Yes, EMX Digital requires consent. It runs programmatic advertising with third-party cookie-based targeting and header bidding. Scripts set cookies and local storage for audience targeting while sharing user data with demand partners. Under GDPR, explicit opt-in consent is mandatory.
What does EMX Digital's script do in the browser?
EMX Digital runs header bidding auction logic via JavaScript bid adapters, soliciting bids from demand partners. It serves native and display creatives into ad slots and sets cookies plus local storage entries for targeting and frequency capping. Bid requests transmit page URL, viewport size, and user IDs to buyers.
How does ConsentStack manage EMX Digital on my website?
ConsentStack detects EMX Digital's header bidding and ad serving scripts, categorizing them as marketing. When a visitor provides consent, the auction logic and ad delivery activate. Without consent, ConsentStack blocks the scripts, preventing bid requests, ad cookies, and data sharing with partners.
Related Vendors
Manage consent for EMX Digital
ConsentStack automatically detects and manages EMX Digital trackers so your site stays compliant with global privacy regulations.