CleverDATA

CleverDATA

CleverDATA is a data analytics and machine learning platform for e-commerce and retail. Scripts collect behavioral signals on merchant sites to build predictive models for customer lifetime value, churn risk, and personalized product recommendations.

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Overview

CleverDATA is a data analytics and machine learning platform targeting e-commerce and retail. It collects user behavioral data on merchant sites to build predictive models for customer lifetime value, churn risk, and product recommendations.

What This Script Does

CleverDATA scripts collect behavioral signals from site visitors including page views, product interactions, cart activity, and purchase events. This data is transmitted to CleverDATA's servers where machine learning models generate predictions and recommendation outputs. The scripts typically set cookies or use local storage to maintain visitor identity across sessions.

Consent & Compliance

  • Consent Category: Analytics
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes, under GDPR and ePrivacy where behavioral data is collected and cookies are set for non-essential purposes

The behavioral profiling performed by CleverDATA (churn prediction, lifetime value scoring) constitutes user profiling under GDPR Article 22 and requires explicit consent.

Should You Block This Without Consent?

Yes. CleverDATA scripts collect behavioral data for profiling and predictive analytics. This is non-essential processing that requires user consent under GDPR and ePrivacy. Block until analytics consent is granted.

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Consent Categories

Analytics

Also Known As

CleverDATAHermann AIcustomer lifetime valuechurn predictionecommerce analyticsbehavioral profilingML platform

Industries

Business and Consumer ServicesPublishing and PrintingComputers Electronics and TechnologyArts and EntertainmentMarketing and Advertising

Tracked Domains (1)

1dmp.ioMarketing

Frequently Asked Questions

Does CleverDATA require cookie consent?

Yes. CleverDATA is a customer data and analytics platform that tracks user behavior across websites to build audience segments and power personalization. Under GDPR and ePrivacy, analytics consent is required before CleverDATA scripts can activate, set cookies, and collect visitor behavioral data.

What does CleverDATA track?

CleverDATA sets first-party and third-party cookies to track visitor behavior across page views, sessions, and user journeys. It collects data including browsing history, product interactions, and conversion events to build behavioral profiles used for audience segmentation and targeted marketing campaigns.

How does ConsentStack detect CleverDATA?

ConsentStack identifies CleverDATA by its tracking script signatures and pixel codes. It classifies CleverDATA as an analytics vendor. All tracking scripts are blocked until analytics consent is granted by the visitor, preventing cookie placement and behavioral data collection without explicit user permission.

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Manage consent for CleverDATA

ConsentStack automatically detects and manages CleverDATA trackers so your site stays compliant with global privacy regulations.

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