CleverDATA
CleverDATA is a data analytics and machine learning platform for e-commerce and retail. Scripts collect behavioral signals on merchant sites to build predictive models for customer lifetime value, churn risk, and personalized product recommendations.
Overview
CleverDATA is a data analytics and machine learning platform targeting e-commerce and retail. It collects user behavioral data on merchant sites to build predictive models for customer lifetime value, churn risk, and product recommendations.
What This Script Does
CleverDATA scripts collect behavioral signals from site visitors including page views, product interactions, cart activity, and purchase events. This data is transmitted to CleverDATA's servers where machine learning models generate predictions and recommendation outputs. The scripts typically set cookies or use local storage to maintain visitor identity across sessions.
Consent & Compliance
- Consent Category: Analytics
- Applicable Regulations: GDPR, ePrivacy Directive, CCPA
- Opt-in Required: Yes, under GDPR and ePrivacy where behavioral data is collected and cookies are set for non-essential purposes
The behavioral profiling performed by CleverDATA (churn prediction, lifetime value scoring) constitutes user profiling under GDPR Article 22 and requires explicit consent.
Should You Block This Without Consent?
Yes. CleverDATA scripts collect behavioral data for profiling and predictive analytics. This is non-essential processing that requires user consent under GDPR and ePrivacy. Block until analytics consent is granted.
Is CleverDATA GDPR compliant?
CleverDATA typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So CleverDATA can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads CleverDATA, not on CleverDATA itself.
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Tracked Domains (1)
CleverDATA's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
1dmp.ioMarketing1dmp.io is a marketing domain operated by CleverDATA, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
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