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INFOnline

INFOnline

German digital audience measurement and analytics company. INFOnline (IVW) scripts fire on publisher pages to count page impressions and unique users for official German media measurement reports used by advertisers and agencies.

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Overview

INFOnline (IVW) is a German digital audience measurement organization that provides official reach metrics for online media. Its measurement scripts are deployed by German publishers to count page impressions and unique users for standardized media reporting used by advertisers and agencies.

What This Script Does

  • Fires a measurement pixel or script on each page view to count impressions
  • Sets cookies or uses other identifiers to count unique users (deduplicate repeat visits)
  • Sends page view data (URL, timestamp, client identifier) to INFOnline's census measurement servers
  • Produces standardized reach figures published by IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern)
  • Does not serve ads or perform behavioral targeting

Consent & Compliance

  • Consent category: Analytics
  • GDPR/ePrivacy: INFOnline sets cookies or uses identifiers to count unique users, which requires consent under the ePrivacy Directive. While the purpose is measurement rather than advertising, the use of persistent identifiers triggers consent requirements. INFOnline offers a consent-free measurement variant (SZMnG) that uses privacy-preserving counting methods.
  • CCPA: Audience measurement data is generally anonymized. Low CCPA risk unless user-level identifiers are retained.

Should You Block This Without Consent?

Conditional. If using INFOnline's standard measurement with cookies/identifiers, consent is required. If using their newer privacy-preserving measurement variant (SZMnG / INFOnline Pseudonym), which avoids persistent identifiers, it may operate without consent. Check which measurement method your implementation uses.

Is INFOnline GDPR compliant?

INFOnline typically loads analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So INFOnline can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads INFOnline, not on INFOnline itself.

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Consent Categories

Analytics

Also Known As

infonlineIVWINFOnline IVWgerman audience measurementpublisher measurement germanypage impressionsAGOF

Industries

Computers Electronics and Technology

Tracked Domains (1)

INFOnline's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

ioam.deAnalytics

ioam.de is an analytics domain operated by INFOnline, used to measure visits, sessions, and on-site behavior. Seen on a small share of scanned sites.

Frequently Asked Questions

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