C3 Metrics

C3 Metrics

Performance analytics and attribution platform acquired by Oracle that measures advertising ROI across digital and offline channels. C3 Metrics scripts fire on advertiser sites to track multi-touch attribution and connect digital ad exposures to business outcomes.

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Overview

C3 Metrics (acquired by Oracle) is a performance analytics and attribution platform that measures advertising ROI across digital and offline channels using multi-touch attribution modeling.

What This Script Does

The C3 Metrics script fires on advertiser websites to track user interactions across the conversion funnel. It records page views, product interactions, and conversion events, then connects these to prior ad exposures across multiple channels. The script sets cookies for cross-session user identification and collects browser metadata, referral data, and conversion values to power multi-touch attribution models.

Consent & Compliance

Consent category: Analytics / Marketing

C3 Metrics combines analytics (attribution modeling) with marketing measurement (connecting ad spend to outcomes). Under GDPR, the cross-session tracking and cookie-based identification require explicit opt-in consent. Under CCPA, sharing attribution data with the advertising measurement platform constitutes sharing personal information. The ePrivacy Directive requires consent for attribution cookies.

Should You Block This Without Consent?

Yes. C3 Metrics is an advertising attribution tool. Block until analytics or marketing consent is granted.

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Consent Categories

Analytics
Marketing

Also Known As

C3 Metrics Oraclemulti-touch attributionadvertising ROI measurementoffline attributiondigital attribution platformOracle marketing cloud

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

c3tag.comMarketing

Frequently Asked Questions

Is consent required for C3 Metrics attribution scripts?

Yes. C3 Metrics combines analytics and marketing for advertising attribution. It uses cookies for cross-session user identification and connects ad exposures to conversions. GDPR requires explicit opt-in, and under CCPA, sharing attribution data constitutes sharing personal information.

What tracking does the C3 Metrics script perform?

C3 Metrics scripts fire on advertiser sites to record page views, product interactions, and conversions. They set cookies for cross-session identification and collect browser metadata, referral data, and conversion values to connect prior ad exposures across channels for multi-touch attribution modeling.

How does ConsentStack manage C3 Metrics?

ConsentStack detects C3 Metrics scripts and classifies them under analytics and marketing consent. All attribution tracking and cookie requests are blocked until the visitor grants consent. Once analytics or marketing consent is obtained, ConsentStack allows the scripts to load for conversion tracking.

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Manage consent for C3 Metrics

ConsentStack automatically detects and manages C3 Metrics trackers so your site stays compliant with global privacy regulations.

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