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C3 Metrics

C3 Metrics

Performance analytics and attribution platform acquired by Oracle that measures advertising ROI across digital and offline channels. C3 Metrics scripts fire on advertiser sites to track multi-touch attribution and connect digital ad exposures to business outcomes.

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Overview

C3 Metrics (acquired by Oracle) is a performance analytics and attribution platform that measures advertising ROI across digital and offline channels using multi-touch attribution modeling.

What This Script Does

The C3 Metrics script fires on advertiser websites to track user interactions across the conversion funnel. It records page views, product interactions, and conversion events, then connects these to prior ad exposures across multiple channels. The script sets cookies for cross-session user identification and collects browser metadata, referral data, and conversion values to power multi-touch attribution models.

Consent & Compliance

Consent category: Analytics / Marketing

C3 Metrics combines analytics (attribution modeling) with marketing measurement (connecting ad spend to outcomes). Under GDPR, the cross-session tracking and cookie-based identification require explicit opt-in consent. Under CCPA, sharing attribution data with the advertising measurement platform constitutes sharing personal information. The ePrivacy Directive requires consent for attribution cookies.

Should You Block This Without Consent?

Yes. C3 Metrics is an advertising attribution tool. Block until analytics or marketing consent is granted.

Is C3 Metrics GDPR compliant?

C3 Metrics typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So C3 Metrics can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads C3 Metrics, not on C3 Metrics itself.

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Consent Categories

AnalyticsMarketing

Also Known As

C3 Metrics Oraclemulti-touch attributionadvertising ROI measurementoffline attributiondigital attribution platformOracle marketing cloud

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

C3 Metrics's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

c3tag.comMarketing

c3tag.com is a marketing domain operated by C3 Metrics, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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Manage consent for C3 Metrics

ConsentStack automatically detects and manages C3 Metrics trackers so your site stays compliant with global privacy regulations.

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