ClickCertain - PPC Click Fraud Prevention & Privacy

Overview

ClickCertain is a click fraud prevention platform for pay-per-click advertisers. It analyzes visitor behavior and device signals to detect and block invalid clicks from bots and click farms.

What This Script Does

ClickCertain scripts collect device fingerprint data, behavioral signals (click patterns, mouse movements, timing), and network information to distinguish legitimate visitors from fraudulent click sources. The script evaluates incoming traffic in real time and can trigger IP-level blocks for identified fraud sources. Data collected is used to protect advertising budgets from invalid click charges.

Consent & Compliance

Consent Category: Essential
Applicable Regulations: GDPR, ePrivacy Directive
Opt-in Required: Generally no, as fraud prevention qualifies as a legitimate interest under GDPR Recital 47

Click fraud detection serves the site operator's legitimate interest in protecting against fraudulent activity. The ePrivacy Directive provides exceptions for processing strictly necessary for security purposes.

Should You Block This Without Consent?

No. ClickCertain provides fraud prevention, which is a security function. Blocking this script would leave your ad campaigns vulnerable to click fraud. This qualifies as essential processing under legitimate interest.

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Consent Categories

Essential

Also Known As

ClickCertainclick fraud preventionPPC fraud detectioninvalid click protectionbot click blockingad fraud tool

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

clickcertain.comMarketing

Frequently Asked Questions

Does ClickCertain require cookie consent?

No. ClickCertain is a click fraud prevention platform that qualifies as essential processing. GDPR Recital 47 recognizes fraud prevention as a legitimate interest, and the ePrivacy Directive provides exceptions for processing strictly necessary for security purposes.

What data does ClickCertain collect?

ClickCertain collects device fingerprint data, behavioral signals such as click patterns and mouse movements, timing data, and network information. This data is used to distinguish legitimate visitors from fraudulent bot or click farm traffic and protect advertiser budgets from invalid clicks.

How does ConsentStack detect and handle ClickCertain?

ConsentStack identifies ClickCertain scripts and classifies them as essential based on their fraud prevention function. Because click fraud protection serves a legitimate security interest, ConsentStack allows ClickCertain to load without requiring visitor consent.