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IgnitionOne

IgnitionOne

IgnitionOne (now part of Zeta Global) is a customer intelligence platform for digital marketing. Scripts track behavioral signals on advertiser sites and contribute to cross-channel audience profiles used for email, display, and search campaign targeting.

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Overview

IgnitionOne (now part of Zeta Global) is a customer intelligence and digital marketing platform. Its scripts track user behavior on advertiser websites to build audience profiles used for targeting across email, display, and search campaigns.

What This Script Does

  • Tracks page views, product views, and conversion events on advertiser websites
  • Sets persistent cookies to identify returning visitors and build behavioral profiles
  • Collects browsing behavior data including pages visited, time on site, and interaction patterns
  • Syncs collected data with Zeta Global's cross-channel marketing platform
  • Fires conversion pixels and audience segment tags for campaign optimization
  • May share audience data with advertising platforms for retargeting

Consent & Compliance

  • Consent categories: Marketing, Analytics
  • GDPR/ePrivacy: Sets persistent tracking cookies and collects behavioral data for advertising and audience profiling. Requires explicit consent under ePrivacy and GDPR.
  • CCPA: Behavioral profiling and cross-channel audience data sharing likely constitute sale of personal information. Requires disclosure and opt-out support.

Should You Block This Without Consent?

Yes. IgnitionOne scripts collect behavioral data and set tracking cookies for advertising audience profiling and cross-channel campaign targeting. These are marketing activities requiring prior consent.

Is IgnitionOne GDPR compliant?

IgnitionOne typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So IgnitionOne can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads IgnitionOne, not on IgnitionOne itself.

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Consent Categories

MarketingAnalytics

Also Known As

IgnitionOneZeta Globalcustomer intelligence platformcross-channel ad targetingdigital marketing DMPIgnitionOne pixel

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

IgnitionOne's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

netmng.comMarketing

netmng.com is a marketing domain operated by IgnitionOne, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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