IgnitionOne

IgnitionOne

IgnitionOne (now part of Zeta Global) is a customer intelligence platform for digital marketing. Scripts track behavioral signals on advertiser sites and contribute to cross-channel audience profiles used for email, display, and search campaign targeting.

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Overview

IgnitionOne (now part of Zeta Global) is a customer intelligence and digital marketing platform. Its scripts track user behavior on advertiser websites to build audience profiles used for targeting across email, display, and search campaigns.

What This Script Does

  • Tracks page views, product views, and conversion events on advertiser websites
  • Sets persistent cookies to identify returning visitors and build behavioral profiles
  • Collects browsing behavior data including pages visited, time on site, and interaction patterns
  • Syncs collected data with Zeta Global's cross-channel marketing platform
  • Fires conversion pixels and audience segment tags for campaign optimization
  • May share audience data with advertising platforms for retargeting

Consent & Compliance

  • Consent categories: Marketing, Analytics
  • GDPR/ePrivacy: Sets persistent tracking cookies and collects behavioral data for advertising and audience profiling. Requires explicit consent under ePrivacy and GDPR.
  • CCPA: Behavioral profiling and cross-channel audience data sharing likely constitute sale of personal information. Requires disclosure and opt-out support.

Should You Block This Without Consent?

Yes. IgnitionOne scripts collect behavioral data and set tracking cookies for advertising audience profiling and cross-channel campaign targeting. These are marketing activities requiring prior consent.

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Consent Categories

Marketing
Analytics

Also Known As

IgnitionOneZeta Globalcustomer intelligence platformcross-channel ad targetingdigital marketing DMPIgnitionOne pixel

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

netmng.comMarketing

Frequently Asked Questions

Does IgnitionOne require consent before tracking?

Yes. IgnitionOne, now part of Zeta Global, sets persistent tracking cookies and collects behavioral data for advertising audience profiling and cross-channel campaign targeting. These are marketing and analytics activities requiring explicit opt-in consent under GDPR and the ePrivacy Directive before scripts load.

What behavioral data does IgnitionOne collect?

IgnitionOne tracks page views, product views, and conversion events. It sets persistent cookies to identify returning visitors and profiles browsing behavior including pages visited, time on site, and interactions. Data syncs with Zeta Global's marketing platform, and audience segment tags may be shared with ad platforms for retargeting.

How does ConsentStack manage IgnitionOne scripts?

ConsentStack detects IgnitionOne and Zeta Global scripts and classifies them under marketing and analytics. Until consent is granted, ConsentStack blocks IgnitionOne from loading, preventing cookie placement, behavioral data collection, and audience profile synchronization with Zeta Global's cross-channel platform.

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Manage consent for IgnitionOne

ConsentStack automatically detects and manages IgnitionOne trackers so your site stays compliant with global privacy regulations.

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