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RUN

RUN

RUN is a managed services provider for the digital advertising supply chain. Scripts participate in programmatic advertising auctions, deliver targeted display ad creatives on publisher sites, and set cookies for impression tracking, frequency capping, and conversion attribution.

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Overview

RUN is a managed services provider for the digital advertising supply chain. Its scripts participate in programmatic advertising auctions and deliver targeted display ads on publisher sites.

What This Script Does

  • Loads ad serving scripts that participate in real-time programmatic advertising auctions
  • Delivers targeted display ad creatives into designated placements on publisher pages
  • Sets cookies to identify users across the RUN publisher network for ad targeting
  • Tracks ad impressions, clicks, and viewability metrics for campaign reporting
  • Shares user data with demand-side platforms and advertisers for programmatic targeting
  • Collects browsing behavior signals for audience segmentation and ad selection

Consent & Compliance

  • Category: Marketing
  • GDPR: Cross-site tracking cookies and behavioral profiling for programmatic advertising require explicit consent. Data sharing with demand-side platforms and advertisers expands the compliance surface.
  • CCPA: Browsing behavior and user identifiers shared with advertising partners constitute sale or sharing of personal information. Opt-out rights apply.
  • ePrivacy: Advertising tracking cookies are not strictly necessary and require prior consent.

Should You Block This Without Consent?

Yes. RUN operates as a programmatic advertising platform that tracks users and serves targeted ads. All of its scripts serve a marketing function and must be blocked until consent is obtained.

Is RUN GDPR compliant?

RUN typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So RUN can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads RUN, not on RUN itself.

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Consent Categories

Marketing

Also Known As

RUN adsrunads.comprogrammatic advertisingad supply chainmanaged services advertisingpublisher ad platform

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

RUN's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

rundsp.comMarketing

rundsp.com is a marketing domain operated by RUN, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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