RUN

RUN

RUN is a managed services provider for the digital advertising supply chain. Scripts participate in programmatic advertising auctions, deliver targeted display ad creatives on publisher sites, and set cookies for impression tracking, frequency capping, and conversion attribution.

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Overview

RUN is a managed services provider for the digital advertising supply chain. Its scripts participate in programmatic advertising auctions and deliver targeted display ads on publisher sites.

What This Script Does

  • Loads ad serving scripts that participate in real-time programmatic advertising auctions
  • Delivers targeted display ad creatives into designated placements on publisher pages
  • Sets cookies to identify users across the RUN publisher network for ad targeting
  • Tracks ad impressions, clicks, and viewability metrics for campaign reporting
  • Shares user data with demand-side platforms and advertisers for programmatic targeting
  • Collects browsing behavior signals for audience segmentation and ad selection

Consent & Compliance

  • Category: Marketing
  • GDPR: Cross-site tracking cookies and behavioral profiling for programmatic advertising require explicit consent. Data sharing with demand-side platforms and advertisers expands the compliance surface.
  • CCPA: Browsing behavior and user identifiers shared with advertising partners constitute sale or sharing of personal information. Opt-out rights apply.
  • ePrivacy: Advertising tracking cookies are not strictly necessary and require prior consent.

Should You Block This Without Consent?

Yes. RUN operates as a programmatic advertising platform that tracks users and serves targeted ads. All of its scripts serve a marketing function and must be blocked until consent is obtained.

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Consent Categories

Marketing

Also Known As

RUN adsrunads.comprogrammatic advertisingad supply chainmanaged services advertisingpublisher ad platform

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

rundsp.comMarketing

Frequently Asked Questions

Does RUN require cookie consent?

Yes. RUN is a marketing technology and advertising platform. Its scripts set cookies for advertising targeting, audience building, and conversion tracking. GDPR and CCPA require explicit consent before RUN marketing scripts activate, as they collect personal data for cross-site advertising purposes.

What does RUN track?

RUN sets cookies to identify visitors for advertising targeting and to build audience segments used in programmatic advertising campaigns. It tracks page visits, product views, and conversion events, linking them to ad exposures to measure campaign attribution and return on ad spend.

How does ConsentStack manage RUN consent?

ConsentStack detects RUN by its advertising script tags and pixel loaders. It classifies RUN as a marketing vendor and blocks all scripts until the visitor explicitly grants marketing consent. This ensures no advertising cookies or audience identifiers are placed before the user has agreed.

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Manage consent for RUN

ConsentStack automatically detects and manages RUN trackers so your site stays compliant with global privacy regulations.

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