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Lead Intelligence

Lead Intelligence

UK-based B2B lead intelligence and audience data provider. Lead Intelligence scripts collect on-site behavioral data and use IP-to-company resolution to identify business visitors, generating sales alerts for B2B marketing and sales teams.

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Overview

Lead Intelligence is a UK-based B2B lead intelligence and audience data provider. Its scripts collect on-site behavioral data and use IP-to-company resolution to identify business visitors, generating sales leads for B2B marketing teams.

What This Script Does

Lead Intelligence scripts capture visitor IP addresses, page view sequences, referral sources, and on-site behavior. The IP address is resolved against business databases to identify the visiting company. This data is compiled into lead reports showing which companies visited, what pages they viewed, and how long they spent. The script may set cookies to track return visits from the same company. Data is transmitted to Lead Intelligence's servers for processing and report generation.

Consent & Compliance

Consent Category: Marketing / Analytics

IP-to-company resolution processes IP addresses, which are personal data under GDPR. Even though the goal is company-level identification, the underlying processing involves personal data. Under GDPR, this requires a lawful basis. The behavioral tracking and cookie usage require ePrivacy consent. Under UK GDPR (which mirrors EU GDPR), the same requirements apply.

Should You Block This Without Consent?

Yes. Lead Intelligence scripts process IP addresses (personal data under GDPR) for B2B lead generation purposes. They set tracking cookies and collect behavioral data. This is not necessary for site functionality. Block until the user grants marketing or analytics consent.

Is Lead Intelligence GDPR compliant?

Lead Intelligence typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Lead Intelligence can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Lead Intelligence, not on Lead Intelligence itself.

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Consent Categories

MarketingAnalytics

Also Known As

Lead IntelligenceB2B lead generationIP to companywebsite visitor identificationB2B audience databusiness visitor tracking

Industries

FinanceInvestingBusiness and Consumer ServicesBanking Credit and LendingInsurance

Tracked Domains (1)

Lead Intelligence's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

trueleadid.comMarketing

trueleadid.com is a marketing domain operated by Lead Intelligence, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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