Lead Intelligence - B2B Visitor Consent & Privacy Info

Overview

Lead Intelligence is a UK-based B2B lead intelligence and audience data provider. Its scripts collect on-site behavioral data and use IP-to-company resolution to identify business visitors, generating sales leads for B2B marketing teams.

What This Script Does

Lead Intelligence scripts capture visitor IP addresses, page view sequences, referral sources, and on-site behavior. The IP address is resolved against business databases to identify the visiting company. This data is compiled into lead reports showing which companies visited, what pages they viewed, and how long they spent. The script may set cookies to track return visits from the same company. Data is transmitted to Lead Intelligence's servers for processing and report generation.

Consent & Compliance

Consent Category: Marketing / Analytics

IP-to-company resolution processes IP addresses, which are personal data under GDPR. Even though the goal is company-level identification, the underlying processing involves personal data. Under GDPR, this requires a lawful basis. The behavioral tracking and cookie usage require ePrivacy consent. Under UK GDPR (which mirrors EU GDPR), the same requirements apply.

Should You Block This Without Consent?

Yes. Lead Intelligence scripts process IP addresses (personal data under GDPR) for B2B lead generation purposes. They set tracking cookies and collect behavioral data. This is not necessary for site functionality. Block until the user grants marketing or analytics consent.

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Consent Categories

Marketing Analytics

Also Known As

Lead IntelligenceB2B lead generationIP to companywebsite visitor identificationB2B audience databusiness visitor tracking

Industries

FinanceInvestingBusiness and Consumer ServicesBanking Credit and LendingInsurance

Tracked Domains (1)

trueleadid.comMarketing

Frequently Asked Questions

Does Lead Intelligence require consent from website visitors?

Yes, consent is required. Lead Intelligence is a B2B lead generation tool categorized under marketing and analytics. It collects visitor IP addresses for company identification and tracks browsing behavior to generate sales leads. GDPR requires consent for this profiling, and the ePrivacy Directive covers the cookies used for visitor tracking.

What data does Lead Intelligence gather on-site?

Lead Intelligence scripts capture visitor IP addresses, page view sequences, referral sources, and on-site browsing behavior. The IP address is resolved against business databases to identify the visiting company. This data is compiled into lead reports showing which companies visited, what pages they viewed, and how long they spent on each page.

How does ConsentStack manage Lead Intelligence tracking?

ConsentStack detects Lead Intelligence scripts and classifies them under both marketing and analytics consent categories. Before visitors grant consent, ConsentStack blocks the scripts from capturing IP addresses and browsing data. After consent is provided, Lead Intelligence can collect visitor signals and generate B2B lead reports.