4INFO

4INFO

4INFO is a mobile data and identity platform that links mobile device identifiers to offline consumer data for targeted advertising. Scripts fire on mobile web properties to collect device signals used for cross-channel audience matching and attribution.

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Overview

4INFO is a mobile data and identity platform that connects mobile device identifiers to offline consumer data. Advertisers use it for cross-channel audience targeting and attribution, linking digital ad exposure to real-world purchases.

What This Script Does

The 4INFO script fires on mobile web properties to collect device-level signals including mobile advertising IDs, IP addresses, and browser metadata. These signals are matched against 4INFO's offline consumer database to build cross-channel audience profiles. The script sets cookies for session tracking and fires pixel requests to sync device identifiers with advertising partners.

Consent & Compliance

Consent category: Marketing

4INFO performs cross-device identity matching and links online behavior to offline consumer data for advertising. GDPR requires explicit opt-in consent for this type of data processing. Under CCPA, the linking of device identifiers to offline data constitutes selling or sharing personal information. The ePrivacy Directive requires consent for the cookies and device signal collection involved. IAB TCF Purposes 1, 3, 5, and 7 apply.

Should You Block This Without Consent?

Yes. 4INFO exists entirely for advertising identity resolution. It should not fire until the user grants marketing consent.

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Consent Categories

Marketing

Also Known As

4info mobilemobile identity matchingmobile ad targetingcross-device targetingoffline data linkingmobile advertising IDs

Tracked Domains (1)

adhaven.comMarketing

Frequently Asked Questions

Does 4INFO require cookie consent?

Yes. 4INFO is a marketing technology that performs cross-device identity matching, linking mobile device identifiers to offline consumer data for advertising purposes. GDPR mandates explicit opt-in consent, and CCPA treats this data linking as selling or sharing personal information. Cookie consent is required before loading 4INFO scripts.

What data does 4INFO collect from visitors?

4INFO collects mobile advertising IDs, IP addresses, and browser metadata through its scripts. These signals are matched against an offline consumer database to build cross-channel audience profiles. It sets cookies for session tracking and fires pixel requests to sync device identifiers with advertising partner networks.

How does ConsentStack manage 4INFO on my site?

ConsentStack detects 4INFO scripts and classifies them under the marketing consent category. When a visitor has not granted marketing consent, ConsentStack blocks 4INFO from loading, preventing device signal collection. Once marketing consent is given, the scripts are released to function normally.

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Manage consent for 4INFO

ConsentStack automatically detects and manages 4INFO trackers so your site stays compliant with global privacy regulations.

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