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4INFO

4INFO

4INFO is a mobile data and identity platform that links mobile device identifiers to offline consumer data for targeted advertising. Scripts fire on mobile web properties to collect device signals used for cross-channel audience matching and attribution.

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Overview

4INFO is a mobile data and identity platform that connects mobile device identifiers to offline consumer data. Advertisers use it for cross-channel audience targeting and attribution, linking digital ad exposure to real-world purchases.

What This Script Does

The 4INFO script fires on mobile web properties to collect device-level signals including mobile advertising IDs, IP addresses, and browser metadata. These signals are matched against 4INFO's offline consumer database to build cross-channel audience profiles. The script sets cookies for session tracking and fires pixel requests to sync device identifiers with advertising partners.

Consent & Compliance

Consent category: Marketing

4INFO performs cross-device identity matching and links online behavior to offline consumer data for advertising. GDPR requires explicit opt-in consent for this type of data processing. Under CCPA, the linking of device identifiers to offline data constitutes selling or sharing personal information. The ePrivacy Directive requires consent for the cookies and device signal collection involved. IAB TCF Purposes 1, 3, 5, and 7 apply.

Should You Block This Without Consent?

Yes. 4INFO exists entirely for advertising identity resolution. It should not fire until the user grants marketing consent.

Is 4INFO GDPR compliant?

4INFO typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So 4INFO can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads 4INFO, not on 4INFO itself.

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Consent Categories

Marketing

Also Known As

4info mobilemobile identity matchingmobile ad targetingcross-device targetingoffline data linkingmobile advertising IDs

Tracked Domains (1)

4INFO's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

adhaven.comMarketing

adhaven.com is a marketing domain operated by 4INFO, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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Manage consent for 4INFO

ConsentStack automatically detects and manages 4INFO trackers so your site stays compliant with global privacy regulations.

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