Free whiteglove setup from a ConsentStack Concierge
MediaWallah

MediaWallah

E-commerce marketplace analytics platform for retail brands and agencies. MediaWallah scripts enable cross-channel attribution by connecting online behavioral data to offline sales records using identity resolution techniques.

Back to Vendor Library

Overview

MediaWallah is an identity resolution and cross-channel attribution platform for retail brands and agencies. It connects online behavioral data to offline sales records to measure marketing effectiveness across channels.

What This Script Does

MediaWallah scripts collect browsing behavior, page views, and conversion events from e-commerce sites. They use identity resolution techniques — matching device IDs, email hashes, and cookie identifiers — to link online activity to offline purchase records. The scripts make requests to MediaWallah's data collection endpoints and set persistent cookies to maintain user identification across sessions. Collected data is used to build cross-channel attribution models and audience segments.

Consent & Compliance

MediaWallah spans analytics and marketing consent categories. The cross-channel attribution is analytics, while the audience segmentation and identity resolution for ad targeting is marketing. Under GDPR/ePrivacy, identity resolution that links online and offline personal data is highly sensitive processing requiring explicit consent. The persistent cross-device tracking cookies are non-essential. CCPA classifies this type of identity-based data sharing as a sale/share.

Should You Block This Without Consent?

Yes. Identity resolution and cross-channel tracking involve extensive personal data processing. Block until the user consents to both analytics and marketing.

Is MediaWallah GDPR compliant?

MediaWallah typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So MediaWallah can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads MediaWallah, not on MediaWallah itself.

Visit website

Consent Categories

AnalyticsMarketing

Also Known As

MediaWallahe-commerce attributionoffline online attributionretail analyticsidentity resolution marketingcross-channel attribution

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

MediaWallah's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

mediawallahscript.comMarketing

mediawallahscript.com is a marketing domain operated by MediaWallah, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

Related Vendors

BunnyCDN
BunnyCDN
Content delivery network used primarily by independent publishers and small-to-medium businesses as a cost-effective CDN alternative. Assets delivered via BunnyCDN appear as b-cdn.net hostnames. The CDN operates at the network level with no client-side JavaScript of its own.
Fjord
Fjord
Advertising technology platform for premium publishers and broadcasters. The Fjord (CommandersAct) script serves as a server-side tag management system and customer data platform, collecting first-party events and forwarding them to connected marketing destinations.
AT Internet
AT Internet
Enterprise content intelligence and analytics platform for media companies. Chartbeat competitor Piano Analytics tracks editorial content performance metrics including page views, engaged time, and audience segments.
Momentive
Momentive
User research and survey platform (formerly SurveyMonkey) used to collect customer feedback and NPS scores. The Momentive script embeds survey widgets and feedback polls on websites. Tracks survey completion and attribution to identify which pages or experiences prompt feedback.
Gannett
Gannett
US media company owning local TV stations and digital news properties. Gannett's digital scripts load analytics and advertising technology for their USA Today Network of news sites, including audience measurement and programmatic ad tags.
Qualaroo
Qualaroo
Site feedback and user research platform that embeds exit surveys, CES questionnaires, and NPS prompts on websites. The Qualaroo nudge script triggers pop-up survey widgets based on behavioral rules such as exit intent or time on page.

Manage consent for MediaWallah

ConsentStack automatically detects and manages MediaWallah trackers so your site stays compliant with global privacy regulations.

Get started free