Momentive
User research and survey platform (formerly SurveyMonkey) used to collect customer feedback and NPS scores. The Momentive script embeds survey widgets and feedback polls on websites. Tracks survey completion and attribution to identify which pages or experiences prompt feedback.
Overview
Momentive (formerly SurveyMonkey) is a user research and survey platform used to collect customer feedback, NPS scores, and satisfaction data. It embeds survey widgets and feedback polls on websites.
What This Script Does
The Momentive script embeds survey intercepts, feedback widgets, and NPS polls on website pages. It determines when to display surveys based on targeting rules (page URL, visit count, time on site) and renders the survey UI as an overlay or embedded component. The script tracks survey impressions, completion rates, and response attribution — recording which page or user segment triggered the feedback. It sets cookies to prevent showing the same survey repeatedly and to associate responses with visitor sessions. Survey response data is transmitted to Momentive's servers.
Consent & Compliance
Momentive spans analytics and functional consent categories. The survey widget itself serves a functional purpose (collecting direct user feedback), but the targeting logic and response attribution involve analytics-style tracking. Under GDPR/ePrivacy, the cookies used for survey targeting and visitor identification are non-essential and require consent. Survey responses themselves may contain personal data. The dual purpose means stricter consent rules apply — the analytics targeting component elevates the requirement.
Should You Block This Without Consent?
Conditional. If surveys are integral to the site experience (e.g., post-purchase feedback on an e-commerce checkout), the functional case for loading without consent is stronger. However, if surveys use behavioral targeting rules and set tracking cookies, blocking until the user consents to analytics is the safer approach.
Is Momentive GDPR compliant?
Momentive typically loads marketing, analytics and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Momentive can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Momentive, not on Momentive itself.
Consent Categories
Also Known As
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Tracked Domains (1)
Momentive's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
usabilla.comMarketingusabilla.com is a marketing domain operated by Momentive, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.
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