Momentive
User research and survey platform (formerly SurveyMonkey) used to collect customer feedback and NPS scores. The Momentive script embeds survey widgets and feedback polls on websites. Tracks survey completion and attribution to identify which pages or experiences prompt feedback.
Overview
Momentive (formerly SurveyMonkey) is a user research and survey platform used to collect customer feedback, NPS scores, and satisfaction data. It embeds survey widgets and feedback polls on websites.
What This Script Does
The Momentive script embeds survey intercepts, feedback widgets, and NPS polls on website pages. It determines when to display surveys based on targeting rules (page URL, visit count, time on site) and renders the survey UI as an overlay or embedded component. The script tracks survey impressions, completion rates, and response attribution — recording which page or user segment triggered the feedback. It sets cookies to prevent showing the same survey repeatedly and to associate responses with visitor sessions. Survey response data is transmitted to Momentive's servers.
Consent & Compliance
Momentive spans analytics and functional consent categories. The survey widget itself serves a functional purpose (collecting direct user feedback), but the targeting logic and response attribution involve analytics-style tracking. Under GDPR/ePrivacy, the cookies used for survey targeting and visitor identification are non-essential and require consent. Survey responses themselves may contain personal data. The dual purpose means stricter consent rules apply — the analytics targeting component elevates the requirement.
Should You Block This Without Consent?
Conditional. If surveys are integral to the site experience (e.g., post-purchase feedback on an e-commerce checkout), the functional case for loading without consent is stronger. However, if surveys use behavioral targeting rules and set tracking cookies, blocking until the user consents to analytics is the safer approach.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
usabilla.comMarketingFrequently Asked Questions
Does Momentive (SurveyMonkey) require consent before survey widgets load?
It depends on how surveys are deployed. If surveys use behavioral targeting rules or set cookies to track visitors, analytics consent is required before loading. If a survey is embedded as a static form without targeting logic or tracking cookies, the functional basis is stronger and prior consent may not be required.
What does the Momentive script collect from website visitors?
The script evaluates targeting rules based on page URL, visit count, and time on site to determine when to display a survey. It records survey impressions, completion rates, and response attribution. Cookies prevent showing the same survey repeatedly and associate responses with visitor sessions.
How does ConsentStack handle Momentive survey widgets?
ConsentStack gates Momentive under analytics consent when behavioral targeting is used. For sites where surveys serve a direct functional purpose — such as post-purchase feedback — you can configure ConsentStack to classify it as functional. All consent decisions are logged with timestamps to support GDPR accountability requirements.
Related Vendors
Manage consent for Momentive
ConsentStack automatically detects and manages Momentive trackers so your site stays compliant with global privacy regulations.