GoDaddy

Overview

GoDaddy is a domain registrar, web hosting company, and online marketing tools provider. Its analytics and tracking scripts appear primarily on websites built with GoDaddy's Website Builder (formerly Websites + Marketing), on sites hosted on GoDaddy's shared hosting platform, and on pages running GoDaddy's email marketing or online advertising products. Site owners encounter GoDaddy scripts as a built-in component of GoDaddy's hosted website products.

What This Script Does

GoDaddy's scripts serve multiple purposes depending on the product suite in use:

GoDaddy Insights (Site Analytics)

• Loads from GoDaddy's CDN to collect page view and session data for the GoDaddy Insights dashboard
• Tracks unique visitors, page views, session duration, traffic sources, and top-performing pages
• Sets a first-party cookie to identify unique visitors and distinguish new vs. returning traffic
• Transmits page view events and referral data to GoDaddy's analytics infrastructure
• The GoDaddy Insights dashboard presents this data to site owners in a simplified analytics view

Email Marketing Tracking Pixels

• Sites using GoDaddy Email Marketing have tracking pixels embedded in email templates
• These pixels (1x1 images loaded from GoDaddy servers) record email opens when a recipient loads images
• Click tracking wraps links in emails to log click events via GoDaddy's redirect servers before delivering the recipient to the destination URL
• Attribution data connects email campaign performance to website visits when the recipient clicks through to the hosted site

Online Advertising Conversion Tracking

• GoDaddy's "Advertising" product (Google Ads and Microsoft Ads management via GoDaddy) deploys conversion pixels
• These pixels track when a website visitor completes a goal action (contact form submission, product purchase) and attribute it to a paid ad click
• Data is forwarded to Google Ads and Microsoft Ads for campaign optimization

Consent & Compliance

• Category: Analytics (for Insights tracking); Marketing (for email attribution pixels and ad conversion tracking)
• GDPR: GoDaddy Insights tracking requires analytics consent as it identifies unique visitors and tracks behavioral patterns. Email marketing tracking pixels require marketing consent. Ad conversion tracking requires marketing consent.
• Data transfers: GoDaddy is a US company headquartered in Tempe, Arizona. Data is processed in the US. EU-US Data Privacy Framework applies for EU personal data transfers.
• Cookies set: First-party session/visitor ID cookies (names vary by GoDaddy product version)

Should You Block This Without Consent?

Conditional. GoDaddy's scripts span multiple consent categories. The base Insights analytics tracking requires analytics consent. Email marketing and advertising conversion tracking require marketing consent. If you are using GoDaddy Website Builder, these scripts are bundled into the platform — review GoDaddy's consent management documentation to understand which scripts fire under which consent states.