Qualaroo

Overview

Qualaroo is a site feedback and user research platform that embeds micro-survey widgets — called "Nudges" — on websites and mobile apps. It enables product, UX, and marketing teams to collect contextual user feedback at specific moments in the user journey, such as exit intent, post-purchase, after a support interaction, or during onboarding. Qualaroo supports NPS (Net Promoter Score) surveys, Customer Effort Score (CES) questionnaires, open-text feedback prompts, and multi-question branching surveys. The platform is used by companies including Shopify, HubSpot, and LinkedIn alumni for product research and voice-of-customer programs.

What This Script Does

The Qualaroo script (nudge.qualaroo.com/qualaroo.js or a site-specific variant) loads a lightweight survey engine that evaluates behavioral trigger rules and renders survey widgets as non-blocking overlays.

Script loading:

• The main script (qualaroo.js) is fetched from Qualaroo's CDN and initializes the targeting engine
• Survey configurations, question text, and logic rules are fetched from Qualaroo's API (api.qualaroo.com) on page load
• Assets (CSS, fonts) for the survey widget UI may load from Qualaroo's CDN

Behavioral trigger evaluation:

• Exit intent detection: cursor movement toward the browser chrome or tab bar
• Time on page: surveys fire after a configurable dwell time (e.g., 30 seconds)
• Scroll depth: surveys triggered after scrolling past a percentage threshold
• URL path matching: specific surveys shown only on defined page URL patterns
• Custom events: surveys triggered programmatically via the Qualaroo JavaScript API based on in-app events

Cookies set:

• _qualaroo_uuid — persistent first-party cookie, typically 1-year expiry, stores a unique visitor identifier used to track which surveys have been shown or completed
• Survey throttling cookie: prevents the same visitor from seeing a survey again within a configured suppression window (e.g., 7 days)
• Session cookies for managing active survey state during the current visit

Data collected:

• Survey responses: free-text answers, NPS ratings (0–10), CES ratings, multiple-choice selections
• Visitor context at time of response: current page URL, referrer URL, device type, browser
• Visitor identifier (from _qualaroo_uuid) linked to response data for longitudinal analysis
• Any custom properties passed via the Qualaroo identity API (user ID, account type, plan tier)

Consent & Compliance

Qualaroo falls under analytics and functional consent categories. The persistent visitor identifier cookie (_qualaroo_uuid) is non-essential — it is used to track which surveys a visitor has seen and to enable longitudinal analysis of responses. Under GDPR and ePrivacy, this requires consent. While the survey interaction itself could be considered functional (a user voluntarily responding to a prompt), the behavioral targeting of when to show surveys and the linkage of responses to persistent visitor profiles goes beyond what is strictly necessary.

Under CCPA/CPRA, survey responses linked to visitor identifiers constitute personal information collection requiring disclosure. If responses include contact information or are linked to authenticated user profiles, heightened obligations apply.

Qualaroo is a US-based company; EU data transfers rely on Standard Contractual Clauses.

Should You Block This Without Consent?

Conditional. If surveys collect only anonymous, session-scoped feedback without persistent visitor tracking, they may operate under legitimate interest for product research. If surveys use persistent visitor IDs, behavioral targeting triggers, and link responses to visitor profiles, block until analytics consent is granted.