Rakuten

Rakuten

Japanese e-commerce and affiliate marketing conglomerate. Rakuten Advertising's script fires on merchant sites to track orders and attribute them to affiliate partners in the Rakuten Publisher Network. Sets cookies to maintain attribution across multi-day conversion windows.

Back to Vendor Library

Overview

Rakuten Advertising is an affiliate marketing network operated by the Japanese e-commerce conglomerate Rakuten. Its script fires on merchant sites to track orders and attribute them to affiliate publishers in the Rakuten network.

What This Script Does

  • Fires a conversion tracking pixel when a purchase or lead event occurs on the merchant site
  • Sets cookies to maintain affiliate click attribution across multi-day conversion windows (typically 30 days)
  • Sends order details (order ID, transaction value, product category) to Rakuten's attribution servers
  • Reads referral parameters to identify the originating affiliate publisher
  • May sync user identifiers with Rakuten's broader advertising network

Consent & Compliance

  • Category: Marketing / Advertising
  • GDPR: Requires consent. Sets persistent attribution cookies and shares transaction data with a third-party advertising network.
  • CCPA: Sharing transaction and attribution data with an affiliate network qualifies as sale/sharing of personal information.
  • ePrivacy: Sets non-essential cookies for affiliate tracking and conversion attribution. Consent required.

Should You Block This Without Consent?

Yes. This is an affiliate marketing tracking script that sets persistent cookies and shares conversion data with a third-party network. Block until marketing consent is granted.

Visit website

Consent Categories

Marketing

Also Known As

Rakuten AdvertisingRakuten affiliateRakuten Publisher Networkaffiliate conversion pixelRakuten LinkSharee-commerce affiliate tracking

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyTV Movies and Streaming

Tracked Domains (2)

linksynergy.comMarketing
rmtag.comMarketing

Frequently Asked Questions

Does Rakuten Advertising require cookie consent?

Yes. Rakuten's affiliate tracking script sets persistent cookies to maintain click attribution across multi-day conversion windows, typically lasting 30 days. Under GDPR and ePrivacy, this cross-session tracking requires explicit opt-in consent. CCPA requires disclosure of order data shared with Rakuten's affiliate network.

What cookies does Rakuten set?

Rakuten Advertising sets attribution cookies with multi-day expiry windows to track affiliate referral clicks through to purchase. On conversion events, its pixel transmits order ID, transaction value, and product category to Rakuten's attribution servers. It reads referral parameters from the URL to connect clicks to the Rakuten Publisher Network.

How does ConsentStack manage Rakuten Advertising?

ConsentStack detects Rakuten Advertising conversion pixels and affiliate scripts, classifying them under the marketing consent category. Without marketing consent, ConsentStack blocks the scripts from loading, preventing attribution cookies and conversion tracking. Once consent is granted, affiliate tracking and order attribution resume normally.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for Rakuten

ConsentStack automatically detects and manages Rakuten trackers so your site stays compliant with global privacy regulations.

Get started free