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Rakuten

Rakuten

Japanese e-commerce and affiliate marketing conglomerate. Rakuten Advertising's script fires on merchant sites to track orders and attribute them to affiliate partners in the Rakuten Publisher Network. Sets cookies to maintain attribution across multi-day conversion windows.

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Overview

Rakuten Advertising is an affiliate marketing network operated by the Japanese e-commerce conglomerate Rakuten. Its script fires on merchant sites to track orders and attribute them to affiliate publishers in the Rakuten network.

What This Script Does

  • Fires a conversion tracking pixel when a purchase or lead event occurs on the merchant site
  • Sets cookies to maintain affiliate click attribution across multi-day conversion windows (typically 30 days)
  • Sends order details (order ID, transaction value, product category) to Rakuten's attribution servers
  • Reads referral parameters to identify the originating affiliate publisher
  • May sync user identifiers with Rakuten's broader advertising network

Consent & Compliance

  • Category: Marketing / Advertising
  • GDPR: Requires consent. Sets persistent attribution cookies and shares transaction data with a third-party advertising network.
  • CCPA: Sharing transaction and attribution data with an affiliate network qualifies as sale/sharing of personal information.
  • ePrivacy: Sets non-essential cookies for affiliate tracking and conversion attribution. Consent required.

Should You Block This Without Consent?

Yes. This is an affiliate marketing tracking script that sets persistent cookies and shares conversion data with a third-party network. Block until marketing consent is granted.

Is Rakuten GDPR compliant?

Rakuten typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Rakuten can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Rakuten, not on Rakuten itself.

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Consent Categories

Marketing

Also Known As

Rakuten AdvertisingRakuten affiliateRakuten Publisher Networkaffiliate conversion pixelRakuten LinkSharee-commerce affiliate tracking

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyTV Movies and Streaming

Tracked Domains (2)

Rakuten's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

linksynergy.comMarketing

linksynergy.com is a marketing domain operated by Rakuten, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

rmtag.comMarketing

rmtag.com is a marketing domain operated by Rakuten, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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