WhatConverts
WhatConverts is a lead tracking and marketing attribution platform for agencies and performance marketers. Scripts capture the full journey of each lead — phone calls, form submissions, chats, and transactions — and attribute them to the originating traffic source and campaign. Lead data with attribution is stored in WhatConverts for ROI reporting.
Overview
WhatConverts is a lead tracking and marketing attribution platform. It captures the full journey of each lead including phone calls, form submissions, chats, and transactions, attributing them to originating traffic sources and campaigns.
What This Script Does
- Loads JavaScript that intercepts form submissions and chat interactions on the page
- Dynamically swaps phone numbers for call tracking attribution
- Sets cookies to track the visitor's traffic source, landing page, and session history
- Records conversion events including form fills, phone calls, and transactions
- Attributes each lead to the originating marketing campaign, keyword, or traffic source
- Makes network requests to WhatConverts servers to store lead data and attribution information
Consent & Compliance
Category: Analytics / Marketing
WhatConverts collects detailed lead and conversion data tied to individual visitor sessions. It sets tracking cookies, intercepts form data, and performs marketing attribution. This constitutes personal data processing under GDPR and involves tracking cookies under ePrivacy.
Should You Block This Without Consent?
Yes. WhatConverts sets tracking cookies, intercepts user interactions (forms, calls), and collects personal data for marketing attribution. Consent is required under GDPR and ePrivacy before loading WhatConverts scripts.
Is WhatConverts GDPR compliant?
WhatConverts typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So WhatConverts can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads WhatConverts, not on WhatConverts itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
app.whatconverts.comMarketingapp.whatconverts.com is a marketing domain operated by WhatConverts, used to serve ads, build audiences, and measure ad conversions.
Cookies WhatConverts Sets (1)
wc_idWhatConverts call/lead-tracking visitor identifier.
Frequently Asked Questions
Related Vendors
Manage consent for WhatConverts
ConsentStack automatically detects and manages WhatConverts trackers so your site stays compliant with global privacy regulations.