WhatConverts

WhatConverts

WhatConverts is a lead tracking and marketing attribution platform for agencies and performance marketers. Scripts capture the full journey of each lead — phone calls, form submissions, chats, and transactions — and attribute them to the originating traffic source and campaign. Lead data with attribution is stored in WhatConverts for ROI reporting.

Back to Vendor Library

Overview

WhatConverts is a lead tracking and marketing attribution platform. It captures the full journey of each lead including phone calls, form submissions, chats, and transactions, attributing them to originating traffic sources and campaigns.

What This Script Does

  • Loads JavaScript that intercepts form submissions and chat interactions on the page
  • Dynamically swaps phone numbers for call tracking attribution
  • Sets cookies to track the visitor's traffic source, landing page, and session history
  • Records conversion events including form fills, phone calls, and transactions
  • Attributes each lead to the originating marketing campaign, keyword, or traffic source
  • Makes network requests to WhatConverts servers to store lead data and attribution information

Consent & Compliance

Category: Analytics / Marketing

WhatConverts collects detailed lead and conversion data tied to individual visitor sessions. It sets tracking cookies, intercepts form data, and performs marketing attribution. This constitutes personal data processing under GDPR and involves tracking cookies under ePrivacy.

Should You Block This Without Consent?

Yes. WhatConverts sets tracking cookies, intercepts user interactions (forms, calls), and collects personal data for marketing attribution. Consent is required under GDPR and ePrivacy before loading WhatConverts scripts.

Visit website

Consent Categories

Analytics
Marketing

Also Known As

whatconvertswhat convertscall tracking softwarelead trackingmarketing attributionphone number tracking

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

app.whatconverts.comMarketing

Frequently Asked Questions

Does WhatConverts require cookie consent?

Yes. WhatConverts sets tracking cookies, intercepts form submissions and phone interactions, and collects personal data for marketing attribution. This constitutes processing of personal data under GDPR and ePrivacy, requiring opt-in consent before the script loads.

What does WhatConverts track?

WhatConverts tracks the full visitor journey — phone calls via dynamic number swapping, form submissions, chat interactions, and transactions — attributing each to the originating traffic source and campaign. It sets cookies to store the visitor's landing page, traffic source, and session history.

How does ConsentStack manage WhatConverts?

ConsentStack detects WhatConverts and assigns it to the analytics and marketing categories. The script is blocked on page load until the visitor grants consent. On grant, ConsentStack activates it and attribution tracking begins. On denial, no tracking cookies are set and no lead data is captured.

Related Vendors

Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Google Analytics
Google Analytics
Google Analytics is the world's most widely deployed web analytics platform. Scripts track page views, sessions, user demographics, traffic sources, and conversion events. Drops cookies to identify returning visitors and attribute user journeys across sessions.
Firebase
Firebase
Firebase is Google's mobile and web application development platform offering authentication, real-time database, cloud functions, and analytics. Web SDK scripts initialize Firebase services and may track app events via Firebase Analytics, which is powered by Google Analytics 4. Widely used in single-page apps and PWAs for backend infrastructure and usage tracking.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
LinkedIn Insight Tag
LinkedIn Insight Tag
LinkedIn Insight Tag is a JavaScript tracking pixel for LinkedIn's advertising and analytics platform. The tag fires on every page view to collect URL, referrer, IP address, and device data for conversion tracking, website demographics reporting, and retargeting audience building. Sets cookies to identify LinkedIn members across advertiser websites.

Manage consent for WhatConverts

ConsentStack automatically detects and manages WhatConverts trackers so your site stays compliant with global privacy regulations.

Get started free