Free whiteglove setup from a ConsentStack Concierge
Bing Webmaster Tools

Bing Webmaster Tools

Sets a meta tag or BingSiteAuth.xml file to confirm site ownership with Microsoft Bing. The verification asset collects no personal data; Bing then provides search performance, crawl error, and keyword analytics accessible only through authenticated Webmaster Tools dashboard sessions.

Microsoft
Part of Microsoft
Back to Vendor Library

Overview

Bing Webmaster Tools is Microsoft's search console for monitoring a website's presence in Bing search results. Unlike most analytics vendors, Bing Webmaster Tools does not deploy tracking scripts — site ownership is verified through a meta tag or an XML verification file, and all analytics data (search queries, crawl errors, indexing status) is accessed through the authenticated Webmaster Tools dashboard.

What This Script Does

Bing Webmaster Tools has minimal client-side presence:

  • Site verification: A <meta> tag (e.g., <meta name="msvalidate.01" content="VERIFICATION_CODE">) or a BingSiteAuth.xml file placed at the site root confirms ownership to Microsoft Bing.
  • No tracking scripts: Unlike Google Analytics or similar tools, Bing Webmaster Tools does not load JavaScript files on visitor-facing pages. There are no tracking scripts, no pixel fires, and no behavioral data collection from visitor browsers.
  • No cookies: Bing Webmaster Tools does not set any cookies on the website's domain for visitor tracking purposes.
  • Server-side data collection: Search performance data (impressions, clicks, average position) is collected by Bing's crawler and search infrastructure, not through browser-side scripts. This data reflects search engine interactions, not on-site behavior.

Consent & Compliance

Bing Webmaster Tools falls under the analytics consent category, though its implementation has no cookie consent implications since it uses no client-side tracking.

Under GDPR and ePrivacy, the meta verification tag does not access information on the user's terminal equipment and therefore does not trigger ePrivacy consent requirements. The search analytics data is collected by Bing's search infrastructure independent of any website-deployed scripts.

Under CCPA/CPRA, Bing Webmaster Tools does not collect personal information from website visitors through browser-side mechanisms.

Should You Block This Without Consent?

Yes. While Bing Webmaster Tools uses only a static meta tag with no tracking functionality, it is classified as an analytics vendor. The meta tag itself does not collect data and blocking it has no practical privacy impact, but categorization as analytics means it should technically be included in analytics consent scope. In practice, there is no script to block — the meta tag sets no cookies and fires no requests.

Is Bing Webmaster Tools GDPR compliant?

Bing Webmaster Tools typically loads analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Bing Webmaster Tools can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Bing Webmaster Tools, not on Bing Webmaster Tools itself.

Visit website

Consent Categories

Analytics

Also Known As

bing webmaster toolsbing site verificationmicrosoft bing seobingsiteauthbing search consolebing webmaster

Industries

Computers Electronics and TechnologyProgramming and Developer SoftwareJobs and CareerJobs and Employment

Tracked Domains (1)

webmaster.bing.comAnalytics

webmaster.bing.com is an analytics domain operated by Bing Webmaster Tools, used to measure visits, sessions, and on-site behavior.

Frequently Asked Questions

Other Microsoft Products

Bing Ads
Bing Ads
Microsoft Advertising (Bing Ads) is the advertising platform for search campaigns on Bing, Yahoo, and partner networks. The Universal Event Tracking (UET) tag fires on advertiser sites to record conversions and build remarketing audiences. Data flows into the Microsoft Advertising dashboard for campaign reporting and bid optimization.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn
LinkedIn
LinkedIn Insight Tag is a conversion tracking and audience analytics tool for LinkedIn advertising. Scripts set a first-party cookie and send page view and conversion events to LinkedIn's servers. Data supports campaign attribution, demographic reporting on site visitors, and LinkedIn retargeting audience creation.
Microsoft Azure AD
Microsoft Azure AD
Microsoft Azure AD (now Microsoft Entra ID) is a cloud identity and access management service for single sign-on and user authentication on websites. Scripts load the Microsoft Authentication Library to handle OAuth flows, display login prompts, and manage access tokens. Stores authentication cookies and session tokens to maintain user login state across visits.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft Power Apps
Microsoft Power Apps
Microsoft Power Apps is a low-code application development platform that enables embedded business applications on websites. Scripts load custom app interfaces from Microsoft's cloud, render form controls and data views, and connect to backend data sources through Power Platform connectors. Sets session cookies to maintain application state and user authentication.
Microsoft Power Automate
Microsoft Power Automate
Microsoft Power Automate is a workflow automation platform that connects to websites through embedded triggers and action widgets. Scripts load form interfaces, approval flows, and automated process components that interact with Microsoft's cloud services. Sets session cookies to authenticate users and maintain workflow state during multi-step automated processes.
Microsoft Teams
Microsoft Teams
Microsoft Teams is a workplace communication and collaboration platform that can be embedded on websites for chat, meetings, and document sharing. Embedded widgets load from Microsoft's servers to enable real-time messaging, video calls, and file collaboration. Sets authentication and session cookies to verify participant identity and maintain connection state.
Microsoft Viva
Microsoft Viva
Microsoft Viva is an employee experience platform that surfaces on websites through embedded engagement and learning modules. Scripts load content feeds and knowledge cards from Microsoft's cloud infrastructure. Sets authentication cookies for user identity and personalized workplace content delivery.
Power BI
Power BI
Power BI is Microsoft's business intelligence and data visualization platform. Its embedded scripts render interactive dashboards and reports within web pages, loading data visualizations through iframes or JavaScript APIs. Embedded reports may set authentication cookies and make requests to Microsoft's cloud services.
Xandr
Xandr
Xandr scripts serve programmatic display and video ads by placing cookies, collecting audience data, and participating in real-time bidding auctions. Scripts match visitors against audience segments and transmit behavioral data to Microsoft's advertising marketplace for targeting and measurement.

Related Vendors

Greenhouse
Greenhouse
Greenhouse is an applicant tracking system that embeds career site portals and job application forms on employer websites. Scripts power job listing displays, multi-step application workflows, and candidate data collection for enterprise recruiting teams.
Taleo
Taleo
Oracle Taleo embeds career site portals and job application forms on corporate hiring pages. Scripts track applicant interactions and session data to support talent management workflows. No advertising or cross-site tracking.
Pendo
Pendo
Product engagement and analytics platform used by SaaS companies to understand and guide user behavior. Pendo tracks feature usage, in-app events, and NPS scores. Also delivers in-app guides, tooltips, and onboarding walkthroughs via an injected overlay script.
Simple Analytics
Simple Analytics
Cookieless, privacy-focused website analytics platform that tracks visitors without collecting personal data or setting cookies. Simple Analytics provides aggregate traffic data compliant with GDPR and other privacy regulations without requiring a consent banner.
Matomo
Matomo
Open-source web analytics platform that self-hosting teams use as a privacy-respecting alternative to Google Analytics. Matomo tracks page views, events, goals, and funnels. Can operate without cookies when configured for cookieless tracking, keeping all data under the site owner's control.
WhatConverts
WhatConverts
WhatConverts is a lead tracking and marketing attribution platform for agencies and performance marketers. Scripts capture the full journey of each lead — phone calls, form submissions, chats, and transactions — and attribute them to the originating traffic source and campaign. Lead data with attribution is stored in WhatConverts for ROI reporting.

Manage consent for Bing Webmaster Tools

ConsentStack automatically detects and manages Bing Webmaster Tools trackers so your site stays compliant with global privacy regulations.

Get started free