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Pendo

Pendo

Product engagement and analytics platform used by SaaS companies to understand and guide user behavior. Pendo tracks feature usage, in-app events, and NPS scores. Also delivers in-app guides, tooltips, and onboarding walkthroughs via an injected overlay script.

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Overview

Pendo is a product analytics and user engagement platform used by SaaS companies to track feature usage, monitor in-app behavior, and deliver guided onboarding experiences. It records user interactions at the event level and provides product teams with usage insights. Pendo also injects in-app guides, tooltips, and NPS surveys via an overlay script.

What This Script Does

  • Tracks page views, feature clicks, and custom events within the application
  • Records session-level metadata including user ID, account, and role information
  • Delivers in-app guides, tooltips, and walkthrough overlays to targeted user segments
  • Collects NPS survey responses and user feedback through in-app prompts
  • Sets cookies to identify users and maintain session state across page navigations
  • Sends behavioral data to Pendo's servers for product analytics dashboards

Consent & Compliance

Category: Analytics / Functional

Pendo serves dual purposes: analytics (tracking feature usage and user behavior) and functional (delivering in-app guides and onboarding). It processes identifiable user data tied to accounts and roles.

  • GDPR: Consent required. Tracks identified users and collects behavioral data tied to user accounts.
  • CCPA: Qualifies as data collection. User behavior data must be disclosed.
  • ePrivacy: Consent required for analytics cookies and behavioral tracking.

Should You Block This Without Consent?

Conditional. In-app guides and onboarding walkthroughs may be considered functional. However, the analytics tracking component collects detailed behavioral data tied to identified users. If the analytics cannot be separated from the guide delivery, block until analytics consent is obtained.

Is Pendo GDPR compliant?

Pendo typically loads analytics and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Pendo can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Pendo, not on Pendo itself.

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Consent Categories

AnalyticsFunctional

Also Known As

pendopendo.ioproduct analyticsin-app guidesuser onboarding toolfeature adoption tracking

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (3)

pendo.ioAnalytics

pendo.io is an analytics domain operated by Pendo, used to measure visits, sessions, and on-site behavior.

cdn.pendo.ioAnalytics

cdn.pendo.io is an analytics domain operated by Pendo, used to measure visits, sessions, and on-site behavior.

app.pendo.ioAnalytics

app.pendo.io is an analytics domain operated by Pendo, used to measure visits, sessions, and on-site behavior.

Cookies Pendo Sets (2)

_pendo_visitorId.

Pendo in-product visitor identifier; suffix encodes the subscription ID.

_pendo_meta.

Pendo session metadata; suffix encodes the subscription ID.

Frequently Asked Questions

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