Free whiteglove setup from a ConsentStack Concierge
Plausible

Plausible

Lightweight, privacy-focused web analytics platform designed for GDPR compliance without cookie consent banners. Plausible tracks page views and referral sources without setting cookies or collecting personal data. All data is aggregated and not shared with third parties.

Back to Vendor Library

Overview

Plausible is a lightweight, open-source, privacy-focused web analytics platform designed to provide essential traffic metrics without requiring cookie consent banners. It tracks page views and referral sources without setting cookies or collecting personal data. All data is aggregated, and no information is shared with third parties.

What This Script Does

  • Tracks page views using a sub-1KB script without setting any cookies
  • Records referral sources, UTM parameters, and entry pages
  • Estimates unique visitors using a privacy-preserving hash that rotates daily
  • Collects anonymized device type and browser metadata for aggregate reporting
  • Sends analytics data to Plausible's EU-hosted servers (or self-hosted instances)
  • Does not collect IP addresses, fingerprints, or personally identifiable information

Consent & Compliance

Category: Analytics

Plausible is purpose-built for consent-free operation. It sets no cookies, uses no local storage, collects no personal data, and does not track individuals across sessions or sites. The daily-rotating hash prevents long-term visitor identification.

  • GDPR: No consent required. Does not process personal data or use cookies.
  • CCPA: Minimal data collection. No personal information is collected or shared.
  • ePrivacy: Exempt. No cookies or local storage used.

Should You Block This Without Consent?

No. Plausible is specifically designed to operate without consent. It sets no cookies, collects no personal data, and produces only aggregate metrics. It can run freely under GDPR and ePrivacy regulations.

Is Plausible GDPR compliant?

Plausible typically loads analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Plausible can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Plausible, not on Plausible itself.

Visit website

Consent Categories

Analytics

Also Known As

plausibleplausible analyticscookie-free analyticsno cookie analyticsGDPR compliant analyticsprivacy analyticsgoogle analytics alternative

Industries

Computers Electronics and Technology

Tracked Domains (1)

plausible.ioAnalytics

plausible.io is an analytics domain operated by Plausible, used to measure visits, sessions, and on-site behavior.

Frequently Asked Questions

Related Vendors

Beamer
Beamer
Beamer is a product changelog and in-app notification center embedded in SaaS products and websites. Scripts inject a notification bell or sidebar panel that displays product updates, new features, and announcements. User engagement with posts — views, clicks, and reactions — is tracked for content effectiveness reporting.
Wufoo
Wufoo
Embeds contact forms, surveys, payment forms, and event registration forms directly on web pages. Collects all personally identifiable information users enter into form fields, including names, email addresses, phone numbers, and payment details depending on the form configuration.
Exponea
Exponea
Collects real-time behavioral events, page views, and session data for customer journey analysis and segmentation. Enables personalized content delivery, product recommendations, and automated marketing workflows through the Bloomreach Engagement CDP (formerly Exponea).
Matomo
Matomo
Open-source web analytics platform that self-hosting teams use as a privacy-respecting alternative to Google Analytics. Matomo tracks page views, events, goals, and funnels. Can operate without cookies when configured for cookieless tracking, keeping all data under the site owner's control.
Pendo
Pendo
Product engagement and analytics platform used by SaaS companies to understand and guide user behavior. Pendo tracks feature usage, in-app events, and NPS scores. Also delivers in-app guides, tooltips, and onboarding walkthroughs via an injected overlay script.
Piwik PRO
Piwik PRO
Piwik PRO is a privacy-focused analytics platform designed for enterprises with strict data governance requirements. Scripts collect user behavior data — page views, events, and sessions — while keeping data under the customer's control via on-premise or private cloud deployments. Widely used in healthcare, finance, and public sector where GDPR compliance is critical.

Manage consent for Plausible

ConsentStack automatically detects and manages Plausible trackers so your site stays compliant with global privacy regulations.

Get started free