Piwik PRO

Piwik PRO

Piwik PRO is a privacy-focused analytics platform designed for enterprises with strict data governance requirements. Scripts collect user behavior data — page views, events, and sessions — while keeping data under the customer's control via on-premise or private cloud deployments. Widely used in healthcare, finance, and public sector where GDPR compliance is critical.

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Overview

Piwik PRO is a privacy-focused analytics suite designed for organizations with strict data governance requirements, including healthcare, finance, and government. It offers web analytics, tag management, and a customer data platform with data residency options including on-premise and private cloud deployments. The platform is widely adopted in the EU public sector for GDPR-compliant analytics.

What This Script Does

  • Tracks page views, events, and user sessions across the website
  • Records visitor interactions including clicks, form submissions, and custom events
  • Sets first-party cookies to identify returning visitors and maintain session state
  • Sends behavioral data to a customer-controlled analytics instance (cloud or on-premise)
  • Supports consent-mode operation where tracking scope adjusts based on consent status
  • Provides tag management functionality to control third-party script loading

Consent & Compliance

Category: Analytics

Piwik PRO is an analytics platform that tracks individual visitor behavior through cookies and event recording. While it offers privacy-enhancing features and data residency controls, the standard implementation sets cookies and collects behavioral data.

  • GDPR: Consent required for full analytics with cookies. Piwik PRO offers a cookieless mode that may operate under legitimate interest for basic metrics.
  • CCPA: Qualifies as data collection. Must be disclosed in privacy policy.
  • ePrivacy: Consent required when cookies are used. Cookieless mode may be exempt.

Should You Block This Without Consent?

Conditional. In cookieless mode with anonymized data collection, Piwik PRO may operate under legitimate interest without consent. In standard mode with cookies enabled, block until analytics consent is obtained. Check your specific Piwik PRO configuration to determine which mode is active.

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Consent Categories

Analytics

Also Known As

piwik propiwik PRO analyticsenterprise analyticsGDPR analyticshealthcare analyticsprivate cloud analyticsdata governance analytics

Industries

Computers Electronics and Technology

Tracked Domains (2)

containers.piwik.proAnalytics
piwik.proAnalytics

Frequently Asked Questions

Is consent required before loading Piwik PRO analytics?

Yes. Piwik PRO is an analytics platform that tracks page views, events, and sessions using first-party cookies. Under GDPR, consent is required before tracking begins. Piwik PRO does support consent-mode operation where limited cookieless analytics run without consent, with full tracking enabled only after the visitor opts in.

What visitor data does Piwik PRO collect on websites?

Piwik PRO tracks page views, click events, form submissions, and custom interactions. It sets first-party cookies to identify returning visitors and maintain sessions. Behavioral data is sent to a customer-controlled instance hosted on-premise or in a private cloud, giving organizations full control over data residency.

How does ConsentStack work with Piwik PRO tracking?

ConsentStack identifies Piwik PRO's tracking scripts and assigns them to analytics. Before consent, ConsentStack blocks the script from loading. If Piwik PRO is configured for cookieless consent-mode, ConsentStack coordinates with its consent API to enable appropriate data collection levels based on visitor preferences.

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Manage consent for Piwik PRO

ConsentStack automatically detects and manages Piwik PRO trackers so your site stays compliant with global privacy regulations.

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