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Piwik PRO

Piwik PRO

Piwik PRO is a privacy-focused analytics platform designed for enterprises with strict data governance requirements. Scripts collect user behavior data — page views, events, and sessions — while keeping data under the customer's control via on-premise or private cloud deployments. Widely used in healthcare, finance, and public sector where GDPR compliance is critical.

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Overview

Piwik PRO is a privacy-focused analytics suite designed for organizations with strict data governance requirements, including healthcare, finance, and government. It offers web analytics, tag management, and a customer data platform with data residency options including on-premise and private cloud deployments. The platform is widely adopted in the EU public sector for GDPR-compliant analytics.

What This Script Does

  • Tracks page views, events, and user sessions across the website
  • Records visitor interactions including clicks, form submissions, and custom events
  • Sets first-party cookies to identify returning visitors and maintain session state
  • Sends behavioral data to a customer-controlled analytics instance (cloud or on-premise)
  • Supports consent-mode operation where tracking scope adjusts based on consent status
  • Provides tag management functionality to control third-party script loading

Consent & Compliance

Category: Analytics

Piwik PRO is an analytics platform that tracks individual visitor behavior through cookies and event recording. While it offers privacy-enhancing features and data residency controls, the standard implementation sets cookies and collects behavioral data.

  • GDPR: Consent required for full analytics with cookies. Piwik PRO offers a cookieless mode that may operate under legitimate interest for basic metrics.
  • CCPA: Qualifies as data collection. Must be disclosed in privacy policy.
  • ePrivacy: Consent required when cookies are used. Cookieless mode may be exempt.

Should You Block This Without Consent?

Conditional. In cookieless mode with anonymized data collection, Piwik PRO may operate under legitimate interest without consent. In standard mode with cookies enabled, block until analytics consent is obtained. Check your specific Piwik PRO configuration to determine which mode is active.

Is Piwik PRO GDPR compliant?

Piwik PRO typically loads analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Piwik PRO can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Piwik PRO, not on Piwik PRO itself.

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Consent Categories

Analytics

Also Known As

piwik propiwik PRO analyticsenterprise analyticsGDPR analyticshealthcare analyticsprivate cloud analyticsdata governance analytics

Industries

Computers Electronics and Technology

Tracked Domains (2)

containers.piwik.proAnalytics

containers.piwik.pro is an analytics domain operated by Piwik PRO, used to measure visits, sessions, and on-site behavior.

piwik.proAnalytics

piwik.pro is an analytics domain operated by Piwik PRO, used to measure visits, sessions, and on-site behavior.

Frequently Asked Questions

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ConsentStack automatically detects and manages Piwik PRO trackers so your site stays compliant with global privacy regulations.

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