On24
Embeds event registration forms, webinar console players, and virtual event portal interfaces on B2B marketing sites. Collects registrant contact details, session attendance duration, poll responses, and content engagement data for event analytics and post-event follow-up communications.
Overview
On24 is a B2B webinar and virtual event platform used by enterprise marketing teams for demand generation, product launches, and thought leadership events. Its scripts embed registration forms, webinar console players, and virtual event portals on corporate marketing sites, collecting extensive attendee data that feeds into marketing automation and sales follow-up workflows.
What This Script Does
On24's embeddable components provide:
- Registration forms: Collect attendee contact details (name, email, company, job title, custom fields) and submit them to On24's registration servers. Data is frequently synced to connected CRM and marketing automation platforms.
- Webinar console: Renders the live/on-demand webinar player with interactive elements — polls, Q&A panels, resource downloads, and chat. Each interaction is logged as an engagement event.
- Engagement tracking: Records granular attendee behavior — session join/leave times, poll responses, questions asked, resources downloaded, and content engagement duration. This data powers the "engagement score" used for lead qualification.
- Cookies: Sets cookies for session management, registration state persistence, and source attribution (UTM parameters, referrer tracking).
- Marketing integration: Registration and engagement data is synced to Salesforce, Marketo, HubSpot, and other platforms for automated lead scoring and follow-up campaigns.
Consent & Compliance
On24 operates in a mixed functional/marketing consent category. Event delivery is functional, but the engagement tracking and marketing platform integrations serve marketing purposes.
Under GDPR and ePrivacy, registration forms collect personal data requiring a lawful basis under GDPR Article 6. Cookies for source attribution are non-essential. The detailed engagement scoring and data forwarding to marketing platforms require transparency and consent.
Under CCPA/CPRA, attendee data shared with marketing platforms constitutes processing personal information for marketing purposes.
Should You Block This Without Consent?
Conditional. The event registration and webinar delivery are functional when the visitor initiates them. However, source attribution cookies and data forwarding to marketing platforms should be gated behind marketing consent. Load the basic event interface without tracking parameters, and enable marketing integrations after consent.
Is On24 GDPR compliant?
On24 typically loads functional and marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So On24 can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads On24, not on On24 itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
on24.comFunctionalon24.com is a functional domain operated by On24, used to run site features like chat, video, embeds, and preferences.
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ConsentStack automatically detects and manages On24 trackers so your site stays compliant with global privacy regulations.