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Loox

Loox

Loox is a visual reviews platform for Shopify stores that collects photo and video reviews from customers. Scripts embed review display widgets and floating review badges on storefront pages. Post-purchase review request flows are triggered via email, and review data is used to generate social proof content.

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Overview

Loox is a visual reviews platform for Shopify stores that collects photo and video reviews from customers. It embeds review display widgets, floating review badges, and social proof elements on storefront pages.

What This Script Does

The Loox script loads review widgets that display customer-submitted photos and star ratings on product pages. It renders floating review badges and carousel-style review galleries. The script makes API calls to Loox servers to fetch review data and may track widget interactions (clicks, scroll-into-view impressions) for the store owner's analytics. Post-purchase review collection is handled via email, not the storefront script.

Consent & Compliance

Loox is categorized as functional — it provides user-generated content that is part of the shopping experience. The script primarily loads and displays review data. However, if Loox tracks interaction analytics or sets cookies to measure widget engagement, those components have an analytics aspect. Under GDPR/ePrivacy, displaying reviews is functional, but tracking user interactions with review widgets for analytics purposes requires consent.

Should You Block This Without Consent?

No. Loox primarily serves as a functional content widget displaying customer reviews. As long as it is not performing cross-site tracking or setting marketing cookies, it can load without consent. If analytics features are enabled, those should be evaluated separately.

Is Loox GDPR compliant?

Loox typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Loox can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Loox, not on Loox itself.

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Consent Categories

Functional

Also Known As

looxloox reviewsshopify reviewsphoto reviewsvideo reviewssocial proofreview widgetecommerce reviews

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesMarketing and AdvertisingProgramming and Developer Software

Tracked Domains (2)

loox.ioMarketing

loox.io is a marketing domain operated by Loox, used to serve ads, build audiences, and measure ad conversions.

cdn.loox.ioMarketing

cdn.loox.io is a marketing domain operated by Loox, used to serve ads, build audiences, and measure ad conversions.

Frequently Asked Questions

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