Overview
Simple Analytics is a privacy-focused website analytics platform that tracks visitors without using cookies or collecting personal data. It provides aggregate traffic metrics while maintaining compliance with GDPR and other privacy regulations without requiring a consent banner.
What This Script Does
The Simple Analytics script collects aggregate page view data including page URLs, referrer information, browser type, screen size, and country-level location derived from IP addresses. IP addresses are never stored or logged. No cookies, local storage, or fingerprinting techniques are used. Each page view is recorded as an independent event with no visitor identification or session tracking. The script is lightweight and sends a single request per page view to Simple Analytics' servers.
Consent & Compliance
Consent category: Analytics (cookie-free)
Simple Analytics is designed to operate without consent requirements. It does not set cookies, does not collect personal data, and does not track individual visitors. Under GDPR, it does not process personal data as defined by the regulation. Under the ePrivacy Directive, it does not store or access information on the user's device. Multiple European data protection authorities have confirmed that cookieless analytics that do not process personal data do not require consent.
Should You Block This Without Consent?
No. Simple Analytics is specifically designed to work without consent. It sets no cookies, collects no personal data, and performs no individual tracking. It can load freely on any page without a consent mechanism.
Consent Categories
Also Known As
Industries
Tracked Domains (2)
simpleanalytics.comAnalyticsscripts.simpleanalyticscdn.comAnalyticsFrequently Asked Questions
Does Simple Analytics require cookie consent?
No. Simple Analytics is cookieless and collects no personal data, so no consent banner is required under GDPR or ePrivacy rules. It uses aggregate-only traffic metrics, making it one of the few analytics tools that is fully compliant without a consent prompt.
What data does Simple Analytics collect?
Simple Analytics records page URLs, referrer, browser type, screen size, and country-level location derived from IP addresses. IP addresses are never stored. No cookies, local storage, or fingerprinting are used. Each page view is an independent event with no visitor tracking or session identification.
How does ConsentStack handle Simple Analytics?
ConsentStack classifies Simple Analytics as Analytics (cookie-free) and does not block it regardless of visitor consent status. Because it sets no cookies and processes no personal data, ConsentStack allows it to run unconditionally while still surfacing it in your vendor audit.
Related Vendors
Manage consent for Simple Analytics
ConsentStack automatically detects and manages Simple Analytics trackers so your site stays compliant with global privacy regulations.