Simple Analytics

Simple Analytics

Cookieless, privacy-focused website analytics platform that tracks visitors without collecting personal data or setting cookies. Simple Analytics provides aggregate traffic data compliant with GDPR and other privacy regulations without requiring a consent banner.

Overview

Simple Analytics is a privacy-focused website analytics platform that tracks visitors without using cookies or collecting personal data. It provides aggregate traffic metrics while maintaining compliance with GDPR and other privacy regulations without requiring a consent banner.

What This Script Does

The Simple Analytics script collects aggregate page view data including page URLs, referrer information, browser type, screen size, and country-level location derived from IP addresses. IP addresses are never stored or logged. No cookies, local storage, or fingerprinting techniques are used. Each page view is recorded as an independent event with no visitor identification or session tracking. The script is lightweight and sends a single request per page view to Simple Analytics' servers.

Consent & Compliance

Consent category: Analytics (cookie-free)

Simple Analytics is designed to operate without consent requirements. It does not set cookies, does not collect personal data, and does not track individual visitors. Under GDPR, it does not process personal data as defined by the regulation. Under the ePrivacy Directive, it does not store or access information on the user's device. Multiple European data protection authorities have confirmed that cookieless analytics that do not process personal data do not require consent.

Should You Block This Without Consent?

No. Simple Analytics is specifically designed to work without consent. It sets no cookies, collects no personal data, and performs no individual tracking. It can load freely on any page without a consent mechanism.

Visit website

Consent Categories

Analytics

Also Known As

simple analyticssimpleanalytics.comcookieless analyticsprivacy analyticsGDPR analytics no cookies

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (2)

simpleanalytics.comAnalytics
scripts.simpleanalyticscdn.comAnalytics

Frequently Asked Questions

Does Simple Analytics require cookie consent?

No. Simple Analytics is cookieless and collects no personal data, so no consent banner is required under GDPR or ePrivacy rules. It uses aggregate-only traffic metrics, making it one of the few analytics tools that is fully compliant without a consent prompt.

What data does Simple Analytics collect?

Simple Analytics records page URLs, referrer, browser type, screen size, and country-level location derived from IP addresses. IP addresses are never stored. No cookies, local storage, or fingerprinting are used. Each page view is an independent event with no visitor tracking or session identification.

How does ConsentStack handle Simple Analytics?

ConsentStack classifies Simple Analytics as Analytics (cookie-free) and does not block it regardless of visitor consent status. Because it sets no cookies and processes no personal data, ConsentStack allows it to run unconditionally while still surfacing it in your vendor audit.

Related Vendors

Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Google Analytics
Google Analytics
Google Analytics is the world's most widely deployed web analytics platform. Scripts track page views, sessions, user demographics, traffic sources, and conversion events. Drops cookies to identify returning visitors and attribute user journeys across sessions.
Firebase
Firebase
Firebase is Google's mobile and web application development platform offering authentication, real-time database, cloud functions, and analytics. Web SDK scripts initialize Firebase services and may track app events via Firebase Analytics, which is powered by Google Analytics 4. Widely used in single-page apps and PWAs for backend infrastructure and usage tracking.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
LinkedIn Insight Tag
LinkedIn Insight Tag
LinkedIn Insight Tag is a JavaScript tracking pixel for LinkedIn's advertising and analytics platform. The tag fires on every page view to collect URL, referrer, IP address, and device data for conversion tracking, website demographics reporting, and retargeting audience building. Sets cookies to identify LinkedIn members across advertiser websites.

Manage consent for Simple Analytics

ConsentStack automatically detects and manages Simple Analytics trackers so your site stays compliant with global privacy regulations.