Does Convert A/B testing require consent?

Yes. Convert modifies visitor experiences and tracks behavioral responses to test variations for conversion optimization. Even in cookieless mode, it collects session data and tracks goal completions. This is analytics and marketing activity requiring consent under GDPR and ePrivacy.

What does Convert collect?

Convert assigns visitors to experiment variations using cookie or session identifiers, records which variation they see, and tracks goal completion events like form submissions, clicks, and purchases. Audience targeting uses device type, referral source, and URL parameters to segment visitors.

How does ConsentStack handle Convert?

ConsentStack blocks Convert's scripts until analytics consent is granted. Convert's built-in consent mode integration makes this straightforward — once ConsentStack records a positive consent signal, Convert can initialize and begin experiment assignment without conflicting cookie behavior.

What tracker domains does Convert use?

ConsentStack has catalogued tracker domains for Convert including convert.com. These are the network destinations Convert's scripts contact, which a consent platform blocks until a visitor agrees.

What cookies does Convert set?

Convert sets cookies such as _conv_v and _conv_s. ConsentStack identifies these and classifies them so they can be blocked or allowed based on the visitor's consent choice.

Convert - A/B Testing & Cookie Consent Management

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Overview

Convert is an A/B testing and experimentation platform that positions itself as a privacy-conscious alternative to tools like Optimizely and VWO. When Convert's scripts appear on websites, they're running controlled experiments — presenting different versions of page content to different visitor segments and measuring which variations perform better against defined conversion goals.

What distinguishes Convert from many competitors is its built-in GDPR compliance features, including consent mode integration and options to run experiments without persistent cookies.

What This Script Does

Convert's scripts manage website experimentation and optimization:

A/B test execution: Modifies page content in real-time to present different variations (headlines, layouts, CTAs, images) to randomly assigned visitor segments
Multivariate testing: Runs experiments with multiple simultaneous variables to identify optimal combinations of page elements
Visitor bucketing: Assigns visitors to experiment variations using session-based or cookie-based identification, ensuring consistent experiences across page views
Goal tracking: Monitors conversion events — form submissions, clicks, purchases, page views — to measure the performance of each variation
Session data collection: Records which variation each visitor sees and whether they complete target goals, building statistical significance for experiment results
Consent mode integration: Supports running experiments with or without cookies, adapting behavior based on the visitor's consent status
Audience targeting: Segments visitors based on attributes (device, referral source, geographic location, URL parameters) to run experiments on specific audience subsets

Consent & Compliance

Convert's privacy-first approach addresses several compliance areas:

GDPR: Convert offers configurable privacy settings including cookieless experimentation modes, consent mode integration, and EU data residency. The platform is designed to work within GDPR constraints, but the analytics and behavioral tracking components still constitute personal data processing when cookies are used.
ePrivacy Directive: Experiment bucketing cookies are not strictly necessary for the service the visitor requested. Convert's consent mode allows experiments to run without cookies, falling back to session-based assignment.
CCPA/CPRA: Experiment participation data and conversion tracking constitute personal information when tied to identifiable visitors.

Convert's privacy features reduce but don't eliminate consent obligations — experimentation modifies the visitor's experience and tracks their behavior for optimization purposes.

Should You Block This Without Consent?

Convert's scripts serve analytics and marketing optimization purposes — testing which page variations drive more conversions. While the platform offers consent-friendly features (cookieless modes, consent integration), the fundamental activity is tracking visitor behavior and modifying their experience for conversion optimization. This is an analytics/marketing function that requires consent under GDPR and ePrivacy rules. Convert's consent mode integration makes it straightforward to respect visitor preferences.

Yes.

Is Convert GDPR compliant?

Convert typically loads analytics and marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Convert can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Convert, not on Convert itself.

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