Aidata

Aidata

AI-powered audience analytics platform that collects behavioral data signals for lookalike modeling and audience segmentation. Scripts fire on publisher sites to gather intent signals used in programmatic advertising campaigns.

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Overview

Aidata is an AI-powered audience analytics platform that collects behavioral signals for lookalike modeling and audience segmentation. It provides data to programmatic advertising campaigns.

What This Script Does

The Aidata script fires on publisher sites to gather intent signals—page views, content engagement, search queries, and browsing patterns. This behavioral data feeds machine learning models that create audience segments and lookalike audiences for programmatic advertising. The script sets cookies for user identification and behavioral tracking across sessions.

Consent & Compliance

Consent category: Marketing / Analytics

Aidata collects behavioral data for advertising audience creation and targeting. Under GDPR, this constitutes profiling for marketing purposes and requires explicit opt-in consent. Under CCPA, collecting behavioral data for advertising audience segments constitutes sharing personal information. The ePrivacy Directive requires consent for all tracking cookies.

Should You Block This Without Consent?

Yes. Aidata collects behavioral data for advertising audience targeting. Block until marketing consent is granted.

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Consent Categories

Marketing
Analytics

Also Known As

aidataAI audience targetinglookalike modelingbehavioral data platformaudience segmentationprogrammatic data

Industries

Computers Electronics and Technology

Tracked Domains (1)

aidata.ioMarketing

Frequently Asked Questions

Is consent required for Aidata on my website?

Yes. Aidata collects behavioral data to build advertising audience segments and lookalike models, which constitutes profiling for marketing purposes under GDPR. The ePrivacy Directive requires consent for all tracking cookies, and CCPA treats this as sharing personal information.

What does Aidata collect and how is it used?

Aidata scripts collect page views, content engagement signals, search queries, and browsing patterns from publisher sites. This data feeds machine learning models that create audience segments and lookalike audiences for programmatic advertising campaigns. Cookies are set for user identification and cross-session tracking.

How does ConsentStack detect and block Aidata?

ConsentStack identifies Aidata scripts and classifies them under the marketing consent category. The scripts are blocked from executing until a visitor grants marketing consent. This prevents behavioral data collection and cookie setting before the required opt-in is obtained.

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Manage consent for Aidata

ConsentStack automatically detects and manages Aidata trackers so your site stays compliant with global privacy regulations.

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