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Digital Data Solutions

Digital Data Solutions

Digital Data Solutions provides programmatic advertising infrastructure and data management services. Scripts collect behavioral data on publisher sites, build audience segments for ad targeting, and facilitate data-driven campaign optimization across programmatic advertising platforms.

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Is Digital Data Solutions GDPR compliant?

ConsentStack classifies Digital Data Solutions's trackers as essential (strictly necessary), so its banner does not block them. That is our classification, not a legal ruling. The exemption from prior consent comes from the ePrivacy Directive (Article 5(3)) and covers only what is strictly necessary for a service the visitor asked for, and the GDPR still governs any personal data, such as an IP address, sent to Digital Data Solutions. List Digital Data Solutions in your cookie policy and privacy notice so visitors know it is there.

Consent required
Generally exempt, classified strictly necessary
Consent category
consent
Tracker domain
cookiefirst.com

Overview

Digital Data Solutions provides programmatic advertising infrastructure and data management services. Its scripts collect behavioral data on publisher sites for audience segmentation and ad targeting.

What This Script Does

  • Collects browsing behavior data (page views, click patterns, content interactions)
  • Sets cookies and identifiers for audience segmentation across publisher sites
  • Transmits behavioral signals to data management infrastructure for audience profile building
  • Supports programmatic ad targeting by enriching bid requests with audience data

Consent & Compliance

  • Consent Category: Marketing / Analytics
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes under GDPR/ePrivacy; opt-out rights under CCPA
  • Cross-site behavioral data collection creates user profiles that constitute personal data processing
  • Audience segmentation data is shared with programmatic advertising partners

Should You Block This Without Consent?

Yes. Digital Data Solutions collects behavioral data for audience profiling and ad targeting. This involves setting tracking cookies and building cross-site user profiles, both of which require prior consent under GDPR and ePrivacy.

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Consent Categories

MarketingAnalytics

Also Known As

Digital Data SolutionsDDS programmaticbehavioral ad targetingpublisher data collectionaudience segmentation platform

Industries

Computers Electronics and Technology

Tracked Domains (1)

Digital Data Solutions's trackers are rarely seen, seen on under 1% of the sites ConsentStack has scanned. Check your own site to see which of these are firing before consent.

cookiefirst.comConsent

cookiefirst.com is a consent domain operated by Digital Data Solutions, used to manage cookie consent and preferences. Seen on under 1% of scanned sites.

Frequently Asked Questions

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