Overview
Inmar Intelligence is a data-driven promotions, loyalty, and commerce platform used by retailers and CPG brands. Its scripts support digital coupon redemption, loyalty program tracking, and shopper marketing attribution on retail partner websites.
What This Script Does
- Tracks digital coupon activations and redemption events on retail sites
- Monitors loyalty program interactions and reward accumulations
- Sets cookies to associate promotion interactions with user sessions
- Fires conversion pixels for shopper marketing campaign attribution
- May collect purchase data and product interaction signals for promotional analytics
- Sends promotion engagement data to Inmar's servers for reporting and campaign optimization
Consent & Compliance
- Consent categories: Marketing, Functional
- GDPR/ePrivacy: Inmar sets cookies for promotion tracking and campaign attribution. The functional aspects (coupon redemption) may be user-initiated, but the marketing attribution and analytics components require consent.
- CCPA: Shopper data, purchase information, and promotional engagement data constitute personal information. Requires disclosure. Data sharing with brand partners may constitute sale.
Should You Block This Without Consent?
Conditional. If Inmar scripts are used solely for user-initiated coupon redemption (functional), they may load without consent. If the scripts include marketing attribution, shopper analytics, or promotional tracking that operates before user interaction, block until consent is granted.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
owneriq.netMarketingFrequently Asked Questions
Is consent required for Inmar scripts on retail sites?
Yes. Inmar is tagged as marketing and functional, supporting digital coupon redemption, loyalty tracking, and shopper marketing attribution. The marketing components tracking promotional interactions require explicit consent under GDPR. Cookies for session association also need consent under ePrivacy rules.
What data does Inmar collect on retail websites?
Inmar scripts track coupon activations and redemptions, monitor loyalty program interactions and rewards, and fire conversion pixels for shopper marketing attribution. Cookies link promotion interactions to user sessions. The platform may also collect purchase data and product-level transaction details for campaign measurement.
How does ConsentStack manage Inmar on retail sites?
ConsentStack detects Inmar's promotion tracking and attribution scripts, categorizing them under marketing and functional consent. Without consent, coupon tracking pixels and attribution scripts are blocked. After consent is granted, coupon features, loyalty tracking, and campaign attribution operate normally.
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Manage consent for Inmar
ConsentStack automatically detects and manages Inmar trackers so your site stays compliant with global privacy regulations.
