Intuit

Overview

Intuit is the financial software company behind QuickBooks, TurboTax, Mint, and Credit Karma. On third-party websites, Intuit's presence primarily manifests as affiliate tracking pixels and partner attribution tags that attribute signups and subscriptions to referring sources. Intuit runs one of the larger affiliate programs in the financial software vertical.

What This Script Does

Affiliate Tracking Pixel Intuit's affiliate tracking pixel fires on partner sites — financial blogs, comparison sites, small business resource pages — that promote QuickBooks or TurboTax products. The pixel:

• Loads from Intuit's affiliate infrastructure (typically via track.intuit.com or a third-party affiliate network like Commission Junction or Impact)
• Sets cookies to record the referring affiliate click and start an attribution window (typically 30-90 days depending on the product)
• Collects referring page URL, affiliate ID, campaign parameters, and session timestamp
• Reports back to Intuit's attribution system when a visitor subsequently signs up or purchases an Intuit product

Conversion Pixel (on confirmation pages) On post-signup or post-purchase confirmation pages for QuickBooks, TurboTax, and other Intuit products, a conversion pixel fires to close the attribution loop:

• Records the conversion event type (free trial start, paid subscription, tax return filed)
• Sends conversion value to Intuit's affiliate reporting dashboard
• Fires a server-to-server postback or browser pixel depending on the affiliate network in use

Analytics and Behavioral Tracking Intuit's product pages use behavioral analytics to measure funnel performance. Scripts may include:

• Session identification cookies for conversion funnel analysis
• Heat mapping and user interaction tracking on product and pricing pages
• A/B test assignment cookies for pricing and messaging experiments

Cookies typically set:

• qbn.qbo.visiting (first-party on intuit.com, session) — QuickBooks session tracking
• SPSI / SPS (first-party, session) — Intuit session identifiers
• Affiliate attribution cookies via third-party affiliate networks (Commission Junction: cjuid, cjsid — 6 months; Impact: irclickid — 1 year)

Domains contacted: track.intuit.com, affiliate network domains (www.dpbolvw.net for CJ, impact.com for Impact), accounts.intuit.com

Consent & Compliance

GDPR/ePrivacy: Intuit affiliate tracking pixels set non-essential attribution cookies for conversion tracking and referral commission calculation. These require explicit opt-in consent under the ePrivacy Directive. The third-party affiliate network cookies (cjuid, irclickid) are cross-site tracking cookies requiring consent. Under GDPR, the legal basis is consent (Article 7) — affiliate attribution is not a strictly necessary function.

CCPA/CPRA: Affiliate conversion data shared with Intuit's marketing infrastructure may constitute sharing personal information for commercial purposes. Sites deploying Intuit affiliate pixels should disclose this in their privacy policy.

EU-US Data Transfers: Intuit Inc. participates in the EU-US Data Privacy Framework (DPF).

Consent category: Analytics (conversion attribution and funnel analytics).

Should You Block This Without Consent?

Yes. Intuit affiliate tracking pixels and conversion attribution tags set non-essential cookies for referral commission tracking and funnel analytics. They must be blocked until analytics consent is granted under GDPR/ePrivacy. Sites using Intuit affiliate programs should configure the pixels to fire only after consent is obtained, and consider server-side affiliate postbacks as a consent-compatible alternative to browser-side pixels.