Does Intuit require cookie consent?

Yes. Intuit affiliate tracking pixels set non-essential attribution cookies via Commission Junction (cjuid, 6 months) and Impact (irclickid, 1 year). Under ePrivacy and GDPR, these require explicit consent.

What data does Intuit collect?

Intuit affiliate pixels record the referring page URL, affiliate ID, campaign parameters, and session timestamp. Cookies cjuid and irclickid enable conversion attribution when visitors later sign up for QuickBooks or TurboTax.

How does ConsentStack detect Intuit?

ConsentStack detects Intuit via track.intuit.com requests and affiliate network domains including dpbolvw.net and impact.com. It assigns the analytics category and blocks pixels until the visitor grants analytics consent.

What tracker domains does Intuit use?

ConsentStack has catalogued tracker domains for Intuit including mailchimp.com. These are the network destinations Intuit's scripts contact, which a consent platform blocks until a visitor agrees.

Intuit (mailchimp.com) - Affiliate Tracking & Consent Requirements

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Overview

Intuit is the financial software company behind QuickBooks, TurboTax, Mint, and Credit Karma. On third-party websites, Intuit's presence primarily manifests as affiliate tracking pixels and partner attribution tags that attribute signups and subscriptions to referring sources. Intuit runs one of the larger affiliate programs in the financial software vertical.

What This Script Does

Affiliate Tracking Pixel Intuit's affiliate tracking pixel fires on partner sites — financial blogs, comparison sites, small business resource pages — that promote QuickBooks or TurboTax products. The pixel:

Loads from Intuit's affiliate infrastructure (typically via track.intuit.com or a third-party affiliate network like Commission Junction or Impact)
Sets cookies to record the referring affiliate click and start an attribution window (typically 30-90 days depending on the product)
Collects referring page URL, affiliate ID, campaign parameters, and session timestamp
Reports back to Intuit's attribution system when a visitor subsequently signs up or purchases an Intuit product

Conversion Pixel (on confirmation pages) On post-signup or post-purchase confirmation pages for QuickBooks, TurboTax, and other Intuit products, a conversion pixel fires to close the attribution loop:

Records the conversion event type (free trial start, paid subscription, tax return filed)
Sends conversion value to Intuit's affiliate reporting dashboard
Fires a server-to-server postback or browser pixel depending on the affiliate network in use

Analytics and Behavioral Tracking Intuit's product pages use behavioral analytics to measure funnel performance. Scripts may include:

Session identification cookies for conversion funnel analysis
Heat mapping and user interaction tracking on product and pricing pages
A/B test assignment cookies for pricing and messaging experiments

Cookies typically set:

qbn.qbo.visiting (first-party on intuit.com, session) — QuickBooks session tracking
SPSI / SPS (first-party, session) — Intuit session identifiers
Affiliate attribution cookies via third-party affiliate networks (Commission Junction: cjuid, cjsid — 6 months; Impact: irclickid — 1 year)

Domains contacted: track.intuit.com, affiliate network domains (www.dpbolvw.net for CJ, impact.com for Impact), accounts.intuit.com

Consent & Compliance

GDPR/ePrivacy: Intuit affiliate tracking pixels set non-essential attribution cookies for conversion tracking and referral commission calculation. These require explicit opt-in consent under the ePrivacy Directive. The third-party affiliate network cookies (cjuid, irclickid) are cross-site tracking cookies requiring consent. Under GDPR, the legal basis is consent (Article 7) — affiliate attribution is not a strictly necessary function.

CCPA/CPRA: Affiliate conversion data shared with Intuit's marketing infrastructure may constitute sharing personal information for commercial purposes. Sites deploying Intuit affiliate pixels should disclose this in their privacy policy.

EU-US Data Transfers: Intuit Inc. participates in the EU-US Data Privacy Framework (DPF).

Consent category: Analytics (conversion attribution and funnel analytics).

Should You Block This Without Consent?

Yes. Intuit affiliate tracking pixels and conversion attribution tags set non-essential cookies for referral commission tracking and funnel analytics. They must be blocked until analytics consent is granted under GDPR/ePrivacy. Sites using Intuit affiliate programs should configure the pixels to fire only after consent is obtained, and consider server-side affiliate postbacks as a consent-compatible alternative to browser-side pixels.

Is Intuit GDPR compliant?

Intuit typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Intuit can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Intuit, not on Intuit itself.

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Consent Categories

Analytics

Also Known As

QuickBooks trackingTurboTax affiliateIntuit pixelIntuit affiliate program

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

Intuit's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

mailchimp.comMarketing

mailchimp.com is a marketing domain operated by Intuit, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.