Roxr Software

Overview

Roxr Software is the company behind Clicky, a web analytics platform that provides real-time traffic data with a privacy-oriented approach. Clicky tracks page views, actions, and goals using a lightweight JavaScript tag and can operate without setting cookies.

What This Script Does

• Tracks page views, unique visitors, and session data in real time
• Records user actions including clicks, downloads, and custom goal completions
• Provides heatmap functionality showing where users click on pages
• Offers individual visitor history lookup showing browsing paths per visitor
• Uses a combination of server-side identification and a lightweight JavaScript tag
• Can operate in a cookieless mode, though cookies may be used for enhanced visitor identification

Consent & Compliance

• Category: Analytics
• GDPR: Clicky collects visitor-level data including individual browsing histories and IP addresses. Despite its privacy-focused positioning, the individual visitor tracking and heatmap features process personal data. A legitimate interest basis may apply for basic analytics, but detailed visitor profiling strengthens the case for consent.
• CCPA: Individual visitor browsing histories and IP addresses are personal information subject to disclosure requirements.
• ePrivacy: In cookieless mode, the cookie consent requirement is reduced. When cookies are enabled for visitor identification, consent is required as the cookies serve analytics rather than a strictly necessary purpose.

Should You Block This Without Consent?

Conditional. In cookieless mode with anonymized data, Clicky may operate under legitimate interest for basic analytics. However, when cookies are enabled or individual visitor tracking features (heatmaps, visitor history) are active, consent should be obtained as these go beyond strictly necessary analytics.