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Cision

Cision

Cision is a PR and earned media monitoring platform. Its scripts track press release views, measure media coverage engagement, and collect visitor interaction data including page views and referral sources. These scripts set cookies to identify returning visitors and attribute media campaign performance across sessions.

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Overview

Cision is the world's largest PR and earned media platform, providing media monitoring, press release distribution, and media outreach tools. When Cision's scripts appear on websites, they're tracking how press releases and media content perform — measuring page views, reader engagement, and referral sources for PR campaign reporting.

The scripts serve the PR team's campaign measurement needs rather than providing functionality to the website visitor.

What This Script Does

Cision's scripts track media content performance:

  • Press release view tracking: Records page views on press release pages and media coverage articles
  • Engagement measurement: Monitors reader interaction with media content including scroll depth, time on page, and content consumption patterns
  • Referral attribution: Tracks traffic sources to attribute press release views to specific distribution channels and media placements
  • Returning visitor cookies: Sets cookies to identify returning readers and measure repeat engagement with media content
  • Campaign reporting: Aggregates engagement data for PR campaign performance dashboards

Consent & Compliance

  • GDPR: Visitor tracking, engagement measurement, and referral attribution constitute personal data processing for marketing/PR purposes, requiring consent.
  • ePrivacy Directive: Tracking cookies and engagement monitoring are not strictly necessary and require consent.

Should You Block This Without Consent?

Cision's scripts serve PR campaign measurement purposes — tracking how media content performs. This is analytics for marketing/PR teams, not visitor-serving functionality. These scripts should be blocked until consent for analytics is obtained.

Yes.

Is Cision GDPR compliant?

Cision typically loads analytics and marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Cision can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Cision, not on Cision itself.

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Consent Categories

AnalyticsMarketing

Also Known As

cision cookie policycision tracking scriptcision media monitoring privacycision pr analytics consentcision earned media cookies

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

cision.comAnalytics

cision.com is an analytics domain operated by Cision, used to measure visits, sessions, and on-site behavior.

Frequently Asked Questions

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