Cision

Cision

Cision is a PR and earned media monitoring platform. Its scripts track press release views, measure media coverage engagement, and collect visitor interaction data including page views and referral sources. These scripts set cookies to identify returning visitors and attribute media campaign performance across sessions.

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Overview

Cision is the world's largest PR and earned media platform, providing media monitoring, press release distribution, and media outreach tools. When Cision's scripts appear on websites, they're tracking how press releases and media content perform — measuring page views, reader engagement, and referral sources for PR campaign reporting.

The scripts serve the PR team's campaign measurement needs rather than providing functionality to the website visitor.

What This Script Does

Cision's scripts track media content performance:

  • Press release view tracking: Records page views on press release pages and media coverage articles
  • Engagement measurement: Monitors reader interaction with media content including scroll depth, time on page, and content consumption patterns
  • Referral attribution: Tracks traffic sources to attribute press release views to specific distribution channels and media placements
  • Returning visitor cookies: Sets cookies to identify returning readers and measure repeat engagement with media content
  • Campaign reporting: Aggregates engagement data for PR campaign performance dashboards

Consent & Compliance

  • GDPR: Visitor tracking, engagement measurement, and referral attribution constitute personal data processing for marketing/PR purposes, requiring consent.
  • ePrivacy Directive: Tracking cookies and engagement monitoring are not strictly necessary and require consent.

Should You Block This Without Consent?

Cision's scripts serve PR campaign measurement purposes — tracking how media content performs. This is analytics for marketing/PR teams, not visitor-serving functionality. These scripts should be blocked until consent for analytics is obtained.

Yes.

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Consent Categories

Analytics
Marketing

Also Known As

cision cookie policycision tracking scriptcision media monitoring privacycision pr analytics consentcision earned media cookies

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

cision.comAnalytics

Frequently Asked Questions

Does Cision require consent?

Yes. Cision tracks press release page views, reader engagement, scroll depth, and referral sources to measure PR campaign performance. This visitor monitoring and returning-visitor identification constitutes personal data processing for marketing purposes, requiring consent.

What does Cision track on media content pages?

Cision records page views, time on page, scroll depth, and content consumption patterns on press release and media coverage pages. It sets cookies to identify returning readers and attributes traffic to specific distribution channels for PR campaign reporting.

How does ConsentStack handle Cision?

ConsentStack blocks Cision tracking scripts until the visitor grants analytics or marketing consent. Since Cision serves PR team measurement needs rather than visitor-facing functionality, ConsentStack treats it as non-essential and enforces the consent requirement automatically.

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Manage consent for Cision

ConsentStack automatically detects and manages Cision trackers so your site stays compliant with global privacy regulations.

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