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Lytics

Lytics

Lytics is a customer data platform that builds real-time audience segments from behavioral and transactional data. Scripts collect user behavior signals from websites and apps, which are combined with CRM and marketing data to build predictive audience profiles. Segments are activated across ad platforms, email, and personalization tools.

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Overview

Lytics is a customer data platform (CDP) that builds real-time audience segments from behavioral and transactional data. It collects user behavior signals from websites and combines them with CRM and marketing data to create predictive audience profiles.

What This Script Does

The Lytics JavaScript tag collects detailed user behavior: page views, clicks, form submissions, scroll depth, and custom events. It sets a persistent first-party cookie to identify users across sessions and links anonymous browsing data to known user profiles when identification events occur (form fills, logins). Collected data is transmitted to Lytics servers where it is merged with CRM, email, and transactional data to build unified customer profiles. These profiles are activated by syncing audience segments to ad platforms, email tools, and personalization engines.

Consent & Compliance

Lytics is an analytics and marketing tool. It builds comprehensive user profiles from behavioral data and activates those profiles for advertising and marketing purposes. Under GDPR, this constitutes profiling and requires explicit opt-in consent. The persistent cookie for cross-session identification requires consent under ePrivacy. Under CCPA, sharing audience segments with ad platforms may constitute a sale of personal information. Lytics' data enrichment — combining browsing behavior with CRM data — amplifies the privacy implications.

Should You Block This Without Consent?

Yes. Lytics collects behavioral data, builds user profiles, and shares audience segments with third-party marketing platforms. This requires explicit opt-in consent for marketing/analytics under GDPR/ePrivacy.

Is Lytics GDPR compliant?

Lytics typically loads analytics and marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Lytics can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Lytics, not on Lytics itself.

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Consent Categories

AnalyticsMarketing

Also Known As

lytics CDPlytics customer data platformlytics GDPRbehavioral analytics CDPlytics audience segmentslytics tracking

Industries

Computers Electronics and Technology

Tracked Domains (1)

c.lytics.ioAnalytics

c.lytics.io is an analytics domain operated by Lytics, used to measure visits, sessions, and on-site behavior.

Frequently Asked Questions

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