Wingify

Wingify

Wingify is the company behind VWO (Visual Website Optimizer), an A/B testing and conversion optimization platform. VWO scripts fetch experiment configurations and deliver page variants to users. Tracks conversion events to identify winning test variants.

Back to Vendor Library

Overview

Wingify is the company behind VWO (Visual Website Optimizer), an A/B testing and conversion optimization platform. VWO delivers alternate page variants to visitors and measures which version drives better conversion outcomes.

What This Script Does

  • Fetches experiment configuration from VWO servers to determine which variant a visitor should see
  • Modifies page elements (text, images, layout) to render the assigned test variant
  • Sets cookies to ensure visitors see the same variant across sessions
  • Tracks conversion events (clicks, form submissions, purchases) and reports results back to VWO
  • May record session replay data depending on the VWO plan and configuration

Consent & Compliance

  • Category: Functional / Analytics
  • GDPR: Requires consent because it sets persistent cookies, modifies user experience based on profiling, and transmits behavioral data to a third party
  • CCPA: Behavioral tracking for optimization purposes should be disclosed; opt-out may apply
  • ePrivacy: Consent required for non-essential cookies used in experimentation and tracking

Should You Block This Without Consent?

Yes. A/B testing alters the user experience based on visitor segmentation and tracks conversions. These are optimization activities, not essential site functions.

Visit website

Consent Categories

Functional
Analytics

Also Known As

wingifyVWOvisual website optimizerA/B testing platformwingify VWOconversion optimizationsplit testing tool

Industries

Computers Electronics and Technology

Tracked Domains (2)

visualwebsiteoptimizer.comAnalytics
pushcrew.comMarketing

Frequently Asked Questions

Does Wingify VWO need cookie consent?

Yes, consent is typically needed. Wingify's VWO platform runs A/B tests and conversion optimization experiments that modify page content and track user interactions. It uses functional and analytics cookies to assign test variants and measure conversion outcomes, which requires consent under GDPR and similar privacy regulations.

What data does the VWO script collect on websites?

VWO fetches experiment configurations from Wingify's servers and modifies page elements to render assigned test variants. It sets persistent cookies to ensure visitors see the same variant across sessions. The script tracks conversion events including clicks, form submissions, and purchases, sending this data to VWO servers for analysis.

How does ConsentStack handle Wingify VWO scripts?

ConsentStack detects VWO scripts loading from Wingify's delivery infrastructure and categorizes them under functional and analytics consent types. When consent is withheld, ConsentStack blocks the A/B testing and tracking scripts from loading. Once consent is granted, VWO can deliver test variants and measure conversions normally.

Related Vendors

Google Maps
Google Maps
Google Maps is the dominant web mapping service used for embedded maps and location features on websites. Scripts load interactive map tiles, geocoding, and Places API functionality through the Maps JavaScript API. May set cookies to remember map preferences and manage API quota.
Google Search
Google Search
Google Search appears on websites through the Programmable Search Engine, enabling custom site-specific search functionality. Scripts load the search widget from Google's servers to render search bars and display results within the host website. Sends search queries to Google's index and may set cookies for search personalization and query history.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Teams
Microsoft Teams
Microsoft Teams is a workplace communication and collaboration platform that can be embedded on websites for chat, meetings, and document sharing. Embedded widgets load from Microsoft's servers to enable real-time messaging, video calls, and file collaboration. Sets authentication and session cookies to verify participant identity and maintain connection state.
Apple Maps JS
Apple Maps JS
Apple Maps JS is Apple's JavaScript mapping framework for embedding interactive maps on websites. Scripts load map tiles, location pins, and routing data from Apple's MapKit servers to render navigable maps within web pages. Requires a MapKit JS token for authentication but does not set tracking cookies or collect behavioral analytics data.
Apple Business Chat
Apple Business Chat
Apple Business Chat enables direct customer messaging between websites and Apple's Messages app. Scripts load chat buttons and conversation interfaces that connect visitors to business support agents through iMessage. Sets minimal session cookies to maintain conversation context but does not track browsing behavior or collect analytics data.

Manage consent for Wingify

ConsentStack automatically detects and manages Wingify trackers so your site stays compliant with global privacy regulations.

Get started free