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Wingify

Wingify

Wingify is the company behind VWO (Visual Website Optimizer), an A/B testing and conversion optimization platform. VWO scripts fetch experiment configurations and deliver page variants to users. Tracks conversion events to identify winning test variants.

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Overview

Wingify is the company behind VWO (Visual Website Optimizer), an A/B testing and conversion optimization platform. VWO delivers alternate page variants to visitors and measures which version drives better conversion outcomes.

What This Script Does

  • Fetches experiment configuration from VWO servers to determine which variant a visitor should see
  • Modifies page elements (text, images, layout) to render the assigned test variant
  • Sets cookies to ensure visitors see the same variant across sessions
  • Tracks conversion events (clicks, form submissions, purchases) and reports results back to VWO
  • May record session replay data depending on the VWO plan and configuration

Consent & Compliance

  • Category: Functional / Analytics
  • GDPR: Requires consent because it sets persistent cookies, modifies user experience based on profiling, and transmits behavioral data to a third party
  • CCPA: Behavioral tracking for optimization purposes should be disclosed; opt-out may apply
  • ePrivacy: Consent required for non-essential cookies used in experimentation and tracking

Should You Block This Without Consent?

Yes. A/B testing alters the user experience based on visitor segmentation and tracks conversions. These are optimization activities, not essential site functions.

Is Wingify GDPR compliant?

Wingify typically loads analytics, marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Wingify can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Wingify, not on Wingify itself.

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Consent Categories

FunctionalAnalytics

Also Known As

wingifyVWOvisual website optimizerA/B testing platformwingify VWOconversion optimizationsplit testing tool

Industries

Computers Electronics and Technology

Tracked Domains (2)

Wingify's trackers are occasionally seen, seen on about 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

visualwebsiteoptimizer.comAnalytics

visualwebsiteoptimizer.com is an analytics domain operated by Wingify, used to measure visits, sessions, and on-site behavior. Seen on about 1% of scanned sites.

pushcrew.comMarketing

pushcrew.com is a marketing domain operated by Wingify, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Cookies Wingify Sets (2)

_vwo_uuid_v2

VWO (Wingify) visitor identifier for A/B test variation assignment.

_vwo_sn

VWO (Wingify) session-scoped state.

Frequently Asked Questions

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