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AdGear

AdGear

Audience data platform and ad exchange that enables programmatic buying across display, mobile, and native formats. AdGear scripts participate in real-time bidding and sync user identifiers with buyers for targeted advertising.

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Overview

AdGear (owned by Samsung Ads) is an audience data platform and ad exchange for programmatic advertising. It enables real-time bidding across display, mobile, and native ad formats.

What This Script Does

The AdGear script participates in programmatic ad auctions by evaluating available ad inventory and submitting real-time bids. It syncs user identifiers with demand-side platforms by setting cookies and firing pixel requests. The script collects browser information, IP address, and browsing context to inform bid pricing and audience segment matching. On publisher sites, it manages ad slot rendering and creative delivery.

Consent & Compliance

Consent category: Marketing

AdGear performs real-time bidding, user ID syncing, and audience profiling for targeted advertising. Under GDPR, all of these activities require explicit opt-in consent. Under CCPA, the identifier syncing across platforms constitutes sharing personal information. The ePrivacy Directive requires consent for the cookies used in bid processes and ID matching. IAB TCF Purposes 1, 2, 3, 4, and 7 apply.

Should You Block This Without Consent?

Yes. AdGear is a programmatic advertising platform. It should not load or fire any requests until marketing consent is obtained.

Is AdGear GDPR compliant?

AdGear typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So AdGear can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads AdGear, not on AdGear itself.

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Consent Categories

Marketing

Also Known As

AdGear TechnologiesSamsung ad exchangeprogrammatic displayRTB ad platformmobile ad exchangedisplay advertising cookies

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

AdGear's trackers are occasionally seen, seen on about 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

adgrx.comMarketing

adgrx.com is a marketing domain operated by AdGear, used to serve ads, build audiences, and measure ad conversions. Seen on about 1% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages AdGear trackers so your site stays compliant with global privacy regulations.

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