AdGear

AdGear

Audience data platform and ad exchange that enables programmatic buying across display, mobile, and native formats. AdGear scripts participate in real-time bidding and sync user identifiers with buyers for targeted advertising.

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Overview

AdGear (owned by Samsung Ads) is an audience data platform and ad exchange for programmatic advertising. It enables real-time bidding across display, mobile, and native ad formats.

What This Script Does

The AdGear script participates in programmatic ad auctions by evaluating available ad inventory and submitting real-time bids. It syncs user identifiers with demand-side platforms by setting cookies and firing pixel requests. The script collects browser information, IP address, and browsing context to inform bid pricing and audience segment matching. On publisher sites, it manages ad slot rendering and creative delivery.

Consent & Compliance

Consent category: Marketing

AdGear performs real-time bidding, user ID syncing, and audience profiling for targeted advertising. Under GDPR, all of these activities require explicit opt-in consent. Under CCPA, the identifier syncing across platforms constitutes sharing personal information. The ePrivacy Directive requires consent for the cookies used in bid processes and ID matching. IAB TCF Purposes 1, 2, 3, 4, and 7 apply.

Should You Block This Without Consent?

Yes. AdGear is a programmatic advertising platform. It should not load or fire any requests until marketing consent is obtained.

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Consent Categories

Marketing

Also Known As

AdGear TechnologiesSamsung ad exchangeprogrammatic displayRTB ad platformmobile ad exchangedisplay advertising cookies

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

adgrx.comMarketing

Frequently Asked Questions

Does AdGear require consent before loading?

Yes. AdGear is a programmatic advertising platform owned by Samsung Ads, classified under marketing. It performs real-time bidding, user ID syncing, and audience profiling requiring explicit opt-in under GDPR. Under CCPA, its cross-platform identifier syncing constitutes sharing personal information.

What cookies and data does AdGear collect?

AdGear scripts participate in programmatic ad auctions by submitting real-time bids and syncing user identifiers with demand-side platforms via cookies and pixel requests. The script collects browser information, IP address, and browsing context to inform bid pricing and audience segment matching on publisher sites.

How does ConsentStack handle AdGear ad scripts?

ConsentStack detects AdGear scripts and assigns them to the marketing consent category. All AdGear requests including real-time bidding, cookie syncing, and pixel fires are blocked until the visitor grants marketing consent. Once obtained, ConsentStack allows AdGear to load and participate in programmatic ad auctions.

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Manage consent for AdGear

ConsentStack automatically detects and manages AdGear trackers so your site stays compliant with global privacy regulations.

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