Overview
Beachfront Media is a video advertising demand platform specializing in programmatic CTV (connected TV) and online video advertising. Publishers use it to monetize video inventory through programmatic auctions.
What This Script Does
The Beachfront script participates in video ad auctions, submitting bids from demand partners for pre-roll and mid-roll video ad placements. It delivers targeted video ad creatives and tracks ad viewability, completion rates, and click-through events. The script sets cookies for user identification, frequency capping, and bid optimization.
Consent & Compliance
Consent category: Marketing
Beachfront performs programmatic video advertising with user tracking. Under GDPR, explicit opt-in consent is required before loading video ad scripts or setting cookies. Under CCPA, sharing user data with video advertising demand partners constitutes sharing personal information. The ePrivacy Directive requires consent for all advertising cookies.
Should You Block This Without Consent?
Yes. Beachfront is a video advertising platform. Block until marketing consent is granted.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
bfmio.comMarketingFrequently Asked Questions
Does Beachfront Media require consent for video ads?
Yes, Beachfront Media requires explicit consent. As a video advertising demand platform, it participates in programmatic auctions and sets cookies for user identification, frequency capping, and bid optimization. These marketing activities require visitor consent under GDPR and ePrivacy before video ad scripts can load.
What tracking does Beachfront Media perform on publisher sites?
Beachfront Media scripts submit bids from demand partners for pre-roll and mid-roll video ad placements. They deliver targeted video creatives and track ad viewability, completion rates, and click-through events. Cookies are set for user identification across sessions and to manage how often the same ad is shown to a viewer.
How does ConsentStack manage Beachfront Media video ad scripts?
ConsentStack detects Beachfront Media's video ad auction and delivery scripts, categorizing them under marketing. Without marketing consent, ConsentStack blocks the scripts from loading, preventing ad auctions and cookie placement. When consent is granted, video ad bidding and creative delivery proceed normally.
Related Vendors
Manage consent for Beachfront Media
ConsentStack automatically detects and manages Beachfront Media trackers so your site stays compliant with global privacy regulations.
