Overview
Beachfront Media is a video advertising demand platform specializing in programmatic CTV (connected TV) and online video advertising. Publishers use it to monetize video inventory through programmatic auctions.
What This Script Does
The Beachfront script participates in video ad auctions, submitting bids from demand partners for pre-roll and mid-roll video ad placements. It delivers targeted video ad creatives and tracks ad viewability, completion rates, and click-through events. The script sets cookies for user identification, frequency capping, and bid optimization.
Consent & Compliance
Consent category: Marketing
Beachfront performs programmatic video advertising with user tracking. Under GDPR, explicit opt-in consent is required before loading video ad scripts or setting cookies. Under CCPA, sharing user data with video advertising demand partners constitutes sharing personal information. The ePrivacy Directive requires consent for all advertising cookies.
Should You Block This Without Consent?
Yes. Beachfront is a video advertising platform. Block until marketing consent is granted.
Is Beachfront Media GDPR compliant?
Beachfront Media typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Beachfront Media can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Beachfront Media, not on Beachfront Media itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
Beachfront Media's trackers are occasionally seen, seen on about 2% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
bfmio.comMarketingbfmio.com is a marketing domain operated by Beachfront Media, used to serve ads, build audiences, and measure ad conversions. Seen on about 2% of scanned sites.
Frequently Asked Questions
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Manage consent for Beachfront Media
ConsentStack automatically detects and manages Beachfront Media trackers so your site stays compliant with global privacy regulations.
